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Facebook’s reports are costing you $$

Facebook’s reports are costing you $$

Recently, a new client discovered that for MORE THAN A YEAR, she was losing money with another agency because they were only using Facebook’s reporting methods. She spent tens of thousands of dollars on ads that were losing money. All because she based her decisions...
How weekends impact Facebook ad costs

How weekends impact Facebook ad costs

Have you noticed that the weekends affect your Facebook ads? We see this a lot with client accounts. Cost per lead, cost per registration goes up on the weekend. But what should you do about that? First, it’s important to notice that this is happening. My ads managers...
Behind the scenes of our new funnel strategy

Behind the scenes of our new funnel strategy

I love sharing strategies that I’m implementing for my own business, because I’m always trying out new ways of doing things. We’re always trying new things that we can later implement with clients. You might know that I run both a digital marketing agency and a...
How to scale your Facebook ads fast.

How to scale your Facebook ads fast.

Today we’re getting a little nerdy into some Facebook ads lingo, because this information is so important! I’m talking about how to scale your Facebook ads fast when you have a tight timeline and big goals. My agency works with some clients who have really big...
A sneak peek into my behind-the-scenes.

A sneak peek into my behind-the-scenes.

Today I want to hop into your inbox to give you a sneak peek into some things my agency is working on, plus some new changes I’m implementing with client strategy.   #1: I’ve talked about the recent algorithm changes inside Facebook and what I think this will...
Hot Tips from a client strategy call.

Hot Tips from a client strategy call.

Today I wanted to hop into your inbox and share some Hot Tips from a recent strategy call with a client. These are tips that will be relevant to any business owner, so I’m sharing them with you!   This is an exercise I work through with a lot of my new clients....
The entrepreneur curse.

The entrepreneur curse.

The entrepreneur curse. Do you know what it is? I’m guilty of this. My clients are guilty of this. My friends are guilty of this.   We can never stop coming up with new ideas.   So here’s what happens.   You have an incredibly successful launch. And...
Three Stages of Entrepreneurship (Where are You?)

Three Stages of Entrepreneurship (Where are You?)

There are sooo many gurus out there giving advice and “secrets” and formulas, aren’t there? But not all advice will work for every business, based on a couple of factors. One of those factors is what phase your business is in right now.   Entrepreneurship comes...
Copycats SUCK

Copycats SUCK

There’s a thing out there called “copy marketing”. It basically means “take this strategy”, “swipe these formulas”, yadda, yadda, yadda. Here’s the dealio about this, you have to take this “advice”, then apply it to YOUR SITUATION, your market, your industry and your...
Breaking Down My $76k Month (The Official Numbers)

Breaking Down My $76k Month (The Official Numbers)

July 2017 was the biggest month ever in my business. It’s really exciting for me but I believe it’s also important to share with you so that you know what is possible for you and inspires you to step up in your own business. I believe that my success is attributed to...
Should Your Run a “Likes” Facebook Campaign?

Should Your Run a “Likes” Facebook Campaign?

You have a Facebook page that’s just “meh” in the number of likes. So you think “Hey, I should run some ads to get more likes”. No. Just no. What you’re doing is telling Facebook “go find some random people to like my page”. So Facebook goes out to find people who...
What the Hell is “Hustle”??

What the Hell is “Hustle”??

You’ve seen some of “those people” in your feed. They talk about “the hustle”. What the Hell does that even mean? I think it depends on the stage of your business that you’re in. When you’re just getting started, it means late nights and long hours and “YES” to every...
$76k Month PROFIT! Here’s What I Did

$76k Month PROFIT! Here’s What I Did

What do you want from your business? Freedom? Money? Helping thousands of people? It’s not selfish to say YES to all of those things and more. In the month of July, my business made $76,000 in profit. I’m not saying that to brag. I’m telling you so that you’ll know...
The Truth Is…

The Truth Is…

Nine years ago I was washing my parents’ cars for $20 and passing out flyers to babysit in my neighborhood. Six years ago I started my first official business in an elderly community in my hometown where I helped with anything and everything my clients needed:...
The Death Trap Of Trying To Do It All

The Death Trap Of Trying To Do It All

I am the perfect example of somebody who tries to do it all. The word “no” really isn’t in my vocabulary and I am often having to check my workload and commitments in my own business in order to maintain balance in my life. If you are reading this and you are an...
Ditch The Fancy Apps

Ditch The Fancy Apps

I am a perfect example of type A. Calendars, to-do lists and any form of organization brings out this strange excitement in me. If you too get excited by new day planners and schedules then this blog will probably resonate with you. If you’re reading this and already...
5 TIPS EVERY ENTREPRENEUR SHOULD FOLLOW

5 TIPS EVERY ENTREPRENEUR SHOULD FOLLOW

When my husband and I started our online business years ago I wish somebody sat down with us and said “here is what you need to do.” Instead, we dove in and learned along the way. I wouldn’t have had this any other way because it gave me the solid foundation to grow...