by Emily Hirsh | Dec 27, 2018 | Blog, Facebook Ads
Recently, a new client discovered that for MORE THAN A YEAR, she was losing money with another agency because they were only using Facebook’s reporting methods. She spent tens of thousands of dollars on ads that were losing money. All because she based her decisions...
by Emily Hirsh | Nov 6, 2018 | Blog, growth, lifestyle
On a weekly basis we have trainings on the finer points of “The Hirsh Process,” and today I’m giving you a sneak peek into our behind-the-scenes. Since I started my company, and especially since working with bigger name clients, my team primarily focuses on...
by Emily Hirsh | Oct 3, 2018 | Blog, growth, lifestyle
Do you look at your ad spending as one Big Picture? Or do you think about sales separately: sales from this webinar and sales from that opt-in? I encourage you to be intentional about your Big Picture Strategy. That’s one methodology I use with my clients, and it’s...
by Emily Hirsh | Sep 6, 2018 | Blog, growth, lifestyle
When I talk to people who use online marketing, I see a common theme: They get into the habit of sticking with one route of action without updating with the trends. This is narrow-minded, and it can really hurt your business. Since I started working with Facebook ads,...
by Emily Hirsh | Aug 23, 2018 | Blog, growth, lifestyle
Today I’m sharing three things you can do right now to increase your live show-up rate to webinars. (This especially applies to people who do LIVE webinars.) You want people to show up live to your webinar so they can connect with you there and then decide to purchase...
by Emily Hirsh | Aug 16, 2018 | Blog, growth, lifestyle
I love looking at the different phases of entrepreneurship (I learned this from Alex Charfen and The Billionaire Code). And today I want to share the shift in phases that’s currently happening with my business. Over the previous few months, I’ve put a lot of energy...
by Emily Hirsh | Aug 9, 2018 | Blog, growth, lifestyle
Have you noticed that the weekends affect your Facebook ads? We see this a lot with client accounts. Cost per lead, cost per registration goes up on the weekend. But what should you do about that? First, it’s important to notice that this is happening. My ads managers...
by Emily Hirsh | Aug 7, 2018 | Blog, growth, lifestyle
Woohoo! The July Hirsh Marketing Report has dropped! Click here to read the full report. Inside the report you will see an inside look at the following information: The highest & lowest cost per lead we are seeing for opt-in funnels, webinar funnels, and more....
by Emily Hirsh | Jul 19, 2018 | Blog, growth, lifestyle
This is why I love Facebook ads: The Pixel. You can put ads in front of people based on specific actions they take. And then you can drive them through specific actions in your funnel. No other advertising platform has the ability to do this at the same level. Here...
by Emily Hirsh | Jul 5, 2018 | Blog, growth, lifestyle
Today I’m bringing you some tips for how to lower the cost of your webinar registration. These are thing we do within my agency, so I know they work! #1. Do frontend retargeting (like Facebook lives). You need to have valuable content on the frontend of your funnel....
by Emily Hirsh | Jun 28, 2018 | Blog, growth, lifestyle
We’re seeing success with this across the board: Instagram Stories ads. The direction of online marketing is moving toward stories. Think about what YOU most pay attention to on social media – In the last year people have been moving their attention to Instagram...
by Emily Hirsh | Jun 14, 2018 | Blog, growth, lifestyle
Are you staying too much in the day-to-day of your business? This is the #1 thing holding CEO’s (including me!) back from creating huge success: we’re too much in the daily activities. More and more I’ve pulled myself out of the day-to-day of my business. The only...
by Emily Hirsh | May 12, 2018 | Blog, lifestyle
I love sharing strategies that I’m implementing for my own business, because I’m always trying out new ways of doing things. We’re always trying new things that we can later implement with clients. You might know that I run both a digital marketing agency and a...
by Emily Hirsh | May 4, 2018 | Blog, growth
Today we’re getting a little nerdy into some Facebook ads lingo, because this information is so important! I’m talking about how to scale your Facebook ads fast when you have a tight timeline and big goals. My agency works with some clients who have really big...
by Emily Hirsh | Apr 26, 2018 | Blog, lifestyle
A few weeks ago, I asked you, “WHY do you want to be a virtual assistant or freelancer?” And overwhelmingly the response was about your desire for freedom, especially time freedom. That’s the same thing for me. The real reason I started this business was to have more...
by Emily Hirsh | Apr 12, 2018 | Blog, lifestyle
I was a good student. I liked school. But, I didn’t have time to go to school and build a business, plus be the mother to my children. That’s why I decided to drop out of college and dive into my business. Then finally, a year ago, my family was able to move into a...
by Emily Hirsh | Mar 12, 2018 | Blog, Facebook Ads
Today I want to hop into your inbox to give you a sneak peek into some things my agency is working on, plus some new changes I’m implementing with client strategy. #1: I’ve talked about the recent algorithm changes inside Facebook and what I think this will...
by Emily Hirsh | Mar 5, 2018 | Blog, Facebook Ads
I’m helping a lot of clients with webinars lately, so I wanted to offer you a back-to-basics explanation for the how to’s of tracking. If you’re currently planning or working on a webinar, it’s so important to have weekly tracking with specific metrics, so...
by Emily Hirsh | Feb 26, 2018 | Blog, Uncategorized
Today I wanted to hop into your inbox and share some Hot Tips from a recent strategy call with a client. These are tips that will be relevant to any business owner, so I’m sharing them with you! This is an exercise I work through with a lot of my new clients....
by Emily Hirsh | Feb 12, 2018 | Blog, Facebook Ads
I’ve been noticing a trend in online business. When I started working with clients as a Virtual Assistant, I was working underneath people who were obviously at a higher level than me. But now what’s happened is that our roles have been reversed. ...
by Emily Hirsh | Feb 5, 2018 | Blog, Uncategorized
Have you heard about the new changes to Facebook’s algorithm? Facebook’s announcement about the change is freaking people out. Have you noticed? Today I want to talk about how these will (and will not) affect your business this year. So here’s what I...
by Emily Hirsh | Jan 25, 2018 | Blog, Facebook Ads, growth
The entrepreneur curse. Do you know what it is? I’m guilty of this. My clients are guilty of this. My friends are guilty of this. We can never stop coming up with new ideas. So here’s what happens. You have an incredibly successful launch. And...
by Emily Hirsh | Jan 11, 2018 | Blog, growth
I’m going through a lot of changes in my business lately and implementing so many new things with my team! Today I’m writing to tell you about JUST THREE of those things, so that maybe you can implement them, too. My core business focus for 2018 is to create structure...
by Emily Hirsh | Dec 20, 2017 | Blog, Uncategorized
I know that you get it, creating something that you are sooo proud of (even if people in your circle don’t share your enthusiasm) and launching it to see the results. About six months ago, I decided to launch a course and from that moment it was all hands on...
by Emily Hirsh | Dec 10, 2017 | Blog, Uncategorized
We’ve been on the ‘mom business owner’ track lately because a lot of you have asked questions and have been interested in HOW this whole situation look for me. I have two babies, a husband and a pre-7 figure business… so yeah, it’s a full load. #1 Block...
by Emily Hirsh | Nov 9, 2017 | Blog, lifestyle
I love to travel and my husband and I have been all over the world. We knew that having two kids would mean some adjustments. I was prepared for that. Recently we packed up the car and took a two hour road trip to the beach with both kids. You heard that right-...
by Emily Hirsh | Nov 1, 2017 | Blog, mindset
There are sooo many gurus out there giving advice and “secrets” and formulas, aren’t there? But not all advice will work for every business, based on a couple of factors. One of those factors is what phase your business is in right now. Entrepreneurship comes...
by Emily Hirsh | Oct 25, 2017 | Blog, growth
There’s a thing out there called “copy marketing”. It basically means “take this strategy”, “swipe these formulas”, yadda, yadda, yadda. Here’s the dealio about this, you have to take this “advice”, then apply it to YOUR SITUATION, your market, your industry and your...
by Emily Hirsh | Oct 18, 2017 | Blog, growth
July 2017 was the biggest month ever in my business. It’s really exciting for me but I believe it’s also important to share with you so that you know what is possible for you and inspires you to step up in your own business. I believe that my success is attributed to...
by Emily Hirsh | Oct 7, 2017 | Blog, Facebook Ads
You have a Facebook page that’s just “meh” in the number of likes. So you think “Hey, I should run some ads to get more likes”. No. Just no. What you’re doing is telling Facebook “go find some random people to like my page”. So Facebook goes out to find people who...
by Emily Hirsh | Sep 27, 2017 | Blog, mindset
You’ve seen some of “those people” in your feed. They talk about “the hustle”. What the Hell does that even mean? I think it depends on the stage of your business that you’re in. When you’re just getting started, it means late nights and long hours and “YES” to every...
by Emily Hirsh | Sep 20, 2017 | Blog, growth
What do you want from your business? Freedom? Money? Helping thousands of people? It’s not selfish to say YES to all of those things and more. In the month of July, my business made $76,000 in profit. I’m not saying that to brag. I’m telling you so that you’ll know...
by Emily Hirsh | Sep 10, 2017 | Blog, mindset
You may know (or you’re about to) that I have a $250k/ year business as a virtual assistant. Even though I’ve done it, I’ve still had so many people doubt that it’s even possible for them (and so many people questioning my business too!). Those people start their...
by Emily Hirsh | Jul 29, 2016 | Blog, lifestyle
Nine years ago I was washing my parents’ cars for $20 and passing out flyers to babysit in my neighborhood. Six years ago I started my first official business in an elderly community in my hometown where I helped with anything and everything my clients needed:...
by Emily Hirsh | Jul 28, 2016 | Blog, Uncategorized
I am the perfect example of somebody who tries to do it all. The word “no” really isn’t in my vocabulary and I am often having to check my workload and commitments in my own business in order to maintain balance in my life. If you are reading this and you are an...
by Emily Hirsh | Jul 27, 2016 | Blog, Uncategorized
I live and breathe technology. As an online business manager my entire business is centered around checking email, text messages, answering the phone and even being on Facebook. To add to it, I work from home and run my own show so work never leaves me. I don’t leave...
by Emily Hirsh | Jul 11, 2016 | Blog, Uncategorized
I am a perfect example of type A. Calendars, to-do lists and any form of organization brings out this strange excitement in me. If you too get excited by new day planners and schedules then this blog will probably resonate with you. If you’re reading this and already...
by Emily Hirsh | Jul 11, 2016 | Blog, Uncategorized
When my husband and I started our online business years ago I wish somebody sat down with us and said “here is what you need to do.” Instead, we dove in and learned along the way. I wouldn’t have had this any other way because it gave me the solid foundation to grow...
