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Facebook’s reports are costing you $$

Facebook’s reports are costing you $$

Recently, a new client discovered that for MORE THAN A YEAR, she was losing money with another agency because they were only using Facebook’s reporting methods. She spent tens of thousands of dollars on ads that were losing money. All because she based her decisions...
A sneak peek into my behind-the-scenes.

A sneak peek into my behind-the-scenes.

Today I want to hop into your inbox to give you a sneak peek into some things my agency is working on, plus some new changes I’m implementing with client strategy.   #1: I’ve talked about the recent algorithm changes inside Facebook and what I think this will...
The entrepreneur curse.

The entrepreneur curse.

The entrepreneur curse. Do you know what it is? I’m guilty of this. My clients are guilty of this. My friends are guilty of this.   We can never stop coming up with new ideas.   So here’s what happens.   You have an incredibly successful launch. And...
Should Your Run a “Likes” Facebook Campaign?

Should Your Run a “Likes” Facebook Campaign?

You have a Facebook page that’s just “meh” in the number of likes. So you think “Hey, I should run some ads to get more likes”. No. Just no. What you’re doing is telling Facebook “go find some random people to like my page”. So Facebook goes out to find people who...