by hmadmin | Mar 30, 2023 | Podcast
499: 3 Simple Tactics You Can Leverage Now To Improve Your Results ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Are you looking for ways to improve your results? In this episode of Not for Lazy Marketers, I’m dropping 3 simple, but HUGE, tactics...
by hmadmin | Mar 25, 2023 | Podcast
498: Do This Exercise To Instantly Improve Your Marketing Results (Plus An Announcement!) ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I had the most incredible training yesterday…honestly, it was my best one yet. While there is no replay (and I...
by hmadmin | Mar 24, 2023 | Podcast
497: The 3 Reasons Why Your Offer Isn’t Selling ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript If you have an offer that just isn’t selling, this episode is for you. Many people mistakenly think that their offer is not good enough or that people...
by hmadmin | Mar 21, 2023 | Podcast
496: What Exactly Is Part Of A Converting Marketing Strategy? ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript What is your marketing strategy? That sense of overwhelm you just felt when reading that question…you’re not alone. Many people feel...
by hmadmin | Mar 17, 2023 | Podcast
495: Hour by Hour How I Structure My Day as a Mom & 7 Figure Business Owner – Marketing Questions Answered #5 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I’m dedicating Day 5 of the ‘Marketing Questions Answered’ series to share...
by hmadmin | Mar 16, 2023 | Podcast
494: I Can’t Afford Marketing Support & I Can’t Do It All – What Do I Do? – Marketing Questions Answered #4 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Welcome to the fourth episode of the ‘Marketing Questions...
by hmadmin | Mar 15, 2023 | Podcast
493: Do Small Priced Digital Products And Lead Magnets Even Work? – Marketing Questions Answered #3 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript It’s episode three of the ‘Marketing Questions Answered’ series, and I’ve enjoyed answering...
by hmadmin | Mar 14, 2023 | Podcast
492: Leveraging Your Content As Visibility Ads A Step By Step Guide – Marketing Questions Answered #2 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Welcome to episode two of my “Marketing Questions Answered” series....
by hmadmin | Mar 12, 2023 | Podcast
491: Creating Ads That Bring In Leads Who Convert To Paying Customers – Marketing Questions Answered #1 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Last week, I asked you to share with me your biggest marketing challenges and ask me your...
by hmadmin | Mar 9, 2023 | Podcast
490: An Important Question To Ask To Stand Out & Generate More Sales ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Today’s podcast episode is inspired by a question I was asked during a training session earlier this week. “How do...
by hmadmin | Mar 7, 2023 | Podcast
489: The 8 Things Our Most Profitable Clients are Doing ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript We are neck deep in businesses and their marketing day in and day out. When it comes to marketing and marketing success, we’ve seen it all! Have...
by hmadmin | Mar 2, 2023 | Podcast
488: Is AI going to replace us all? ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I know you’ve been hearing about AI from everyone, in every corner, and in every space lately, and I also know it’s either filling you with excitement or concern…or...
by hmadmin | Feb 28, 2023 | Podcast
487: Everything That Goes Into My 7 Figure Marketing Strategies ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript If your marketing strategy isn’t setting you up for success, you may need to take a step back. It is so important that you have a deep...
by hmadmin | Feb 24, 2023 | Podcast
486: The 5 Biggest Mistakes My Highest Level Clients Were Making ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Have you ever looked at your own marketing through the eyes of your potential, ideal customer? This is one of the first steps I take...
by hmadmin | Feb 22, 2023 | Podcast
485: Raw & Real Entrepreneurship Lessons with George Bryant ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Last summer I hit a super low point in my business and it was around that same time I crossed paths with George Bryant. What I didn’t...
by hmadmin | Feb 17, 2023 | Podcast
484: Paid Ad Predictions & Strategies To Leverage Now – 2023 Marketing Mastery #5 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript It’s day 5 and the last day of my 2023 Marketing Mastery series! I think I’ve saved the best for...
by hmadmin | Feb 16, 2023 | Podcast
483: Email & Text Message Marketing That Results in Sales – 2023 Marketing Mastery #4 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Welcome back to my 2023 Marketing Mastery series, it’s day 4 (and if you’ve missed any of the previous...
by hmadmin | Feb 16, 2023 | Podcast
482: Sales Funnel Strategies That Will Convert This Year – 2023 Marketing Mastery #3 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript It’s day 3 of my 2023 Marketing Mastery series, and today I’m discussing funnel strategies. More...
by hmadmin | Feb 14, 2023 | Podcast
481: Using Content to Strategically Convert Buyers – 2023 Marketing Mastery #2 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Welcome to Day 2 of my podcast series, Marketing Mastery in 2023, where I’m tackling everything content! Using...
by hmadmin | Feb 13, 2023 | Podcast
Ep 480: Million Dollar Marketing Mistakes You Don’t Want to Make – 2023 Marketing Mastery #1 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript This week, I’m coming at you with a new series called Marketing Mastery in 2023! This 5-day series...
by hmadmin | Feb 10, 2023 | Podcast
Ep 479: 5 Secrets That Will Guarantee Your Success As An Entrepreneur ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript If you’ve ever wondered what sets apart successful entrepreneurs from those who struggle to find success, look no further. I’ve...
by hmadmin | Feb 7, 2023 | Podcast
Ep 478: Top Strategies For Successfully Nurturing Your Audience ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript In today’s episode, I’m diving into the topic of nurturing your audience. Nurturing can take many forms, including social media,...
by hmadmin | Feb 2, 2023 | Podcast
Ep 477: This One Simple Strategy Will Help You Sell More Of Your Offer ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript As an entrepreneur myself, I understand the challenges of selling your offer effectively. That’s why I believe it is so important...
by hmadmin | Feb 2, 2023 | Podcast
Ep 476: Inside Look At How I Plan My Own 7-Figure Marketing Strategies ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Today, I’m giving you a behind-the-scenes look into my marketing strategy for my multi-7 figure business. If you’ve been curious...
by hmadmin | Jan 26, 2023 | Podcast
Ep 475: How To Create A Converting Lead Gen Offer ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Creating a high-value, free lead generation offer – one that creates a roadmap to your paid offer – can be a crucial part of your...
by hmadmin | Jan 24, 2023 | Podcast
Ep 474: The #1 Thing Missing From Most Businesses Marketing ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I just wrapped up my incredible boot camp week of trainings for business owners, and I’ve been chatting with a ton of those participants in...
by hmadmin | Jan 19, 2023 | Podcast
ep 473: The 4 Golden Rules To Guaranteeing Marketing Success ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Are you feeling the weight of pressure and overwhelm as you set your business goals for the year? You’re not alone! I recently had a...
by hmadmin | Jan 18, 2023 | Podcast
ep 472: The 10 Things I’m Doing To Get To $10M This Year ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript This year is going to be HUGE for my company. HUGE. It’s already started out absolutely amazing, and I have set things in place to ensure that...
by hmadmin | Jan 6, 2023 | Podcast
ep 471: 3 Things Most People Won’t Do This Year But Should ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript In this episode, I’ll be uncovering three overlooked strategies that can have a huge impact on your business in the coming year. These...
by hmadmin | Jan 4, 2023 | Podcast
ep 470: 2022 Year in Review – Part two ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript 2022 brought about a lot of growth for myself and within my business – and I’m excited to share WHAT propelled that growth. But it wasn’t all...
by hmadmin | Dec 29, 2022 | Podcast
ep 469: 2022 Year in Review – Part One ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Are you ready to make the most of the new year and achieve growth, expansion, and fulfillment in your business? Join me in this special episode as I...
by hmadmin | Dec 27, 2022 | Podcast
ep 468: 2023 Marketing Strategy Must Do’s Featuring George Bryant ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Have I ever got a special treat for you. I recently visited my good friend, coach, and THE customer journey expert, George...
by hmadmin | Dec 22, 2022 | Podcast
ep 467: 3 Things You Can Do Now to Positively Impact Your Marketing ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Are you getting everything you can out of your marketing efforts? This is something I will always encourage you to revisit (and...
by hmadmin | Dec 16, 2022 | Podcast
ep 466: My Top 5 Lessons from 2022 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Today I’m sharing my top lessons from 2022 (and 1 BIG mistake I will never make again). If I look back at myself six months ago, I don’t even fully recognize...
by hmadmin | Dec 13, 2022 | Podcast
ep 465: What To Do If Your Marketing Isn’t Working ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I was inspired to record this episode when I received a message in my DMs from someone who was feeling frustrated with her marketing. She felt...
by hmadmin | Dec 8, 2022 | Podcast
ep 464: How to Know if You Should Be Running Paid Ads Marketing Strategy ep 464: How to Know if You Should Be Running Paid Ads Marketing Strategy ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Is your business ready for paid ads? You might think...
by hmadmin | Dec 6, 2022 | Podcast
ep 463: The 5 Most Important Parts to a Successful 2023 Marketing Strategy ep 463: The 5 Most Important Parts to a Successful 2023 Marketing Strategy ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript We are in the season of goal setting for the New...
by hmadmin | Dec 1, 2022 | Podcast
ep 462: Inside Intel From Over $700k In Black Friday Revenue ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Are you ready for some inside intel on Black Friday?! Black Friday might be over, but knowing what worked (and what didn’t) is vital moving...
by hmadmin | Nov 29, 2022 | Podcast
ep 461: Will Your Sales Dip in December? Everything You Need to Know About Marketing Right Now ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I’ve witnessed so many businesses just stop marketing during December. Not because they wanted to…but...
by hmadmin | Nov 28, 2022 | Podcast
ep 460: Is Digital Marketing Completely Changing Again? Get The Inside Scoop ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Over the past couple of months, I’ve been spending some time on TikTok and silently observing. If you haven’t quite...
by hmadmin | Nov 22, 2022 | Podcast
ep 459: This Mindset Shift That Changed Everything For Me ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Have you ever felt frustrated with your team, or people in general? You know those feelings of: – Why aren’t they moving as quickly as...
by hmadmin | Nov 19, 2022 | Podcast
ep 458: This Underrated But Still Wildly Effective Marketing Strategy – 2022 Secret Strategies Series #5 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Welcome to the final episode in my 2022 Secret Strategies where I’m tackling a strategy...
by hmadmin | Nov 18, 2022 | Podcast
ep 457: Increase Your Sales Conversion With This – 2022 Secret Strategies Series #4 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript In the 4th episode of my 2022 Secret Strategies series, we are diving into a topic I get asked about all the...
by hmadmin | Nov 17, 2022 | Podcast
ep 456: Double Your Webinar Show Up & Engagement Rate – 2022 Secret Strategies Series #3 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript It’s day 3 of my 2022 Secret Strategies series, and if you’re using webinars but struggling with LOW...
by hmadmin | Nov 15, 2022 | Podcast
ep 455:How To Generate Quick Cash Or Improve Stagnant Results – 2022 Secret Strategies Series #2 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript In the second episode of my new series, 2022 Secret Strategies, we are diving into TWO critical...
by hmadmin | Nov 15, 2022 | Podcast
ep 454: Increase Your Profits With Your Existing Audience 2022 Secret Strategies Series #1 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript This week I’m coming to you with a new series: 2022 Secret Strategies. I hear so often from listeners how...
by hmadmin | Nov 10, 2022 | Podcast
ep 453: This Will Make You More Money, and It’s Not What You Think ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript We all know that feeling in business where you’re afraid to say no to an opportunity that equals money. You know it well…that...
by hmadmin | Nov 9, 2022 | Podcast
ep 452: 5 Strategies to End 2022 Strong ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Can you believe the end of 2022 is almost here?! As business owners, the 4th quarter can leave us scrambling to wrap up the year on a positive note in-between...
by hmadmin | Nov 3, 2022 | Podcast
ep 451:This Should Be Your #1 Marketing Priority ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Are you growing your warm audience? This can look like increasing your email list, social media following, overall reach of your content… If...
by hmadmin | Nov 2, 2022 | Podcast
ep 450: live launching is critical for most businesses – Here’s why ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Live launches are CRITICAL. Yes, critical. They are THAT important. You’ve probably heard from other places that live...
by hmadmin | Oct 27, 2022 | Podcast
ep 449: Top 2 Things Our Most Successful Clients Do ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript We all know what goes into successful marketing, right? There’s your strategy, your messaging, understanding of your ideal client, plus your actual...
by hmadmin | Oct 25, 2022 | Podcast
ep 448: Creating Intentional Content in Your Marketing ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I’ve observed many business owners struggle when it comes to creating intentional content. – and here’s the deal – Creating...
by hmadmin | Oct 20, 2022 | Podcast
Update & Transparency from me Episode 447 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Today’s episode is coming at you chock full of transparency. These past few months have been filled with important lessons, valuable experiences, and much...
by hmadmin | Oct 7, 2022 | Perfect
Not Many People Will Tell You This Episode 446 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I hope you’re ready for this, because today’s episode is one of my rants. It’s a topic that lights a fire in me, because it just isn’t talked about...
by hmadmin | Sep 30, 2022 | Podcast
⇓Read The Transcript Webinars are an art. An art of selling. Providing value, connecting with your audience, and then pitching an offer is a proven sales strategy whether in the form of a webinar or through a conversation. If your sales aren’t where they need to be,...
by hmadmin | Sep 28, 2022 | Podcast
⇓Read The Transcript In today’s podcast, I’m sharing a BIG shift we’ve seen in marketing recently….and seriously, it’s a HUGE deal. I had a feeling this shift was occurring over the last month, but I needed to confirm it was 100% true before bringing it to you. I...
by hmadmin | Sep 23, 2022 | Podcast
⇓Read The Transcript As business owners, we are always looking for a new solution or chasing a shiny object, when a lot of the time there’s a ton of opportunity sitting right in front of us. Over the past few months, I have been on the frontlines creating strategies...
by hmadmin | Sep 21, 2022 | Podcast
⇓Read The Transcript Today’s episode is all about LIES. More specifically, the lies the industry and other entrepreneurs are telling you. Lies like… 🙄 Our launch was sooooo easy! 🙄 A 7-figure launch doesn’t require much investment or time at all! 🙄 I...
by hmadmin | Sep 15, 2022 | Podcast
⇓Read The Transcript Behind the Scenes Series Day 6 Marketing is an ever-evolving, constant practice of refinement. When things stop working, we know we need to locate the issue and refine. But (and don’t miss this), even when things ARE working, it is crucial that...
by hmadmin | Sep 15, 2022 | Podcast
⇓Read The Transcript Behind the Scenes Series Day 5 I’m back with the 5th episode in our ‘Behind the Scenes’ series, and today I’m sharing some incredible secrets to achieving successful paid ads. But FIRST, if you haven’t listened to the previous 4 episodes in this...
by hmadmin | Sep 9, 2022 | Podcast
⇓Read The Transcript Behind the Scenes Series Day 4 95% of the clients who come to work with us are struggling because they don’t know their numbers, and knowing your numbers is critical to achieving your sales goals. At Hirsh, we eat, breathe and sleep numbers. In...
by hmadmin | Sep 9, 2022 | Podcast
⇓Read The Transcript Behind the Scenes Series Day 3 It’s day 3 of our Behind the Scenes series, and in today’s episode I’m telling you to throw away the templates. Yes, you heard that right. Those copy and creative templates you are following? Throw. Them. Out. ...
by hmadmin | Sep 7, 2022 | Podcast
⇓Read The Transcript Behind the Scenes Series Day 2 If your marketing strategy isn’t bringing in and converting leads, then something isn’t working…and I’m willing to bet it’s your messaging. Messaging is how you talk to your audience; it’s how you connect with your...
by hmadmin | Sep 6, 2022 | Podcast
⇓Read The Transcript Behind the Scenes Series Day 1 Have you created a guaranteed to convert marketing strategy, or has strategy left your head spinning? I’ve spoken to many business owners who are so overwhelmed by the jargon, differing ideas, and confusion in the...
by hmadmin | Sep 2, 2022 | Podcast
⇓Read The Transcript In everything, there are seasons and cycles. In the economy, the cycle starts over when the bubble gets too big and bursts. Prices fluctuate, we enter a recession, and we reset. Economic strategies that worked during the bubble aren’t necessarily...
by hmadmin | Aug 31, 2022 | Podcast
⇓Read The Transcript Are you constantly looking for a “one size fits all” solution to your marketing, hoping to just plug in your information and be on your way to sales? Maybe you’ve even signed up for programs that promise you immediate success with their “perfect...
by hmadmin | Aug 25, 2022 | Podcast
⇓Read The Transcript Marketing is always changing. What’s working right now may not be what was working last year, last month, or even last week. At Hirsh Marketing, we discuss daily what is (and what isn’t!) working in the marketing world, so we can shift and make...
by hmadmin | Aug 18, 2022 | Podcast
⇓Read The Transcript Today, I’m going back to the basics. You’ve heard me say, “Marketing always works, it’s just a matter of when,” and it’s true. Marketing DOES always work. You don’t have to rack your brain wondering what complex plan to put into place to make it...
by hmadmin | Aug 16, 2022 | Podcast
⇓Read The Transcript As a business owner, I’ve made mistakes. Mistakes that cost me millions. MILLIONS. I broke my own rules and my own advice, and honestly, it was a tough pill to swallow. The past few months have been a life-changing journey for me. I’ve been...
by hmadmin | Aug 9, 2022 | Podcast
⇓Read The Transcript The economy has entered a recession, and for those in the digital marketing space, it seems we’re all encountering the same questions: How will this impact my business? What in the world of digital marketing will change? Could we have been more...
by hmadmin | Aug 3, 2022 | Podcast
⇓Read The Transcript In today’s climate, you may find yourself asking if ads are truly essential. Do you really need them to grow your business, or can they be cut in an attempt to help your bottom line? I often tell business owners that everything in business...
by hmadmin | Jul 28, 2022 | Podcast
⇓Read The Transcript Business owners frequently tell me they are afraid to launch offers that might fail. They associate their VALUE with the success or failure of their marketing. What if I told you that your value is not associated with the outcome of your...
by hmadmin | Jul 26, 2022 | Podcast
⇓Read The Transcript Does the state of our economy have you worried as a business owner? I hear you. Navigating the constant changes in marketing is tough enough. Throw in the changing economy, and you could be left reeling if you aren’t prepared. Russell Brunson, the...
by hmadmin | Jul 22, 2022 | Facebook Ads, Podcast, Polish
⇓Read The Transcript **COMING SOON** WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth just as much as YOU (maybe even more)! We’re here to play the long game and help you...
by hmadmin | Jul 21, 2022 | Podcast, Uncategorized
Getting real about how you FEEL about your business can leave you feeling exposed and vulnerable. So what do you do when you feel stuck or frustrated or unhappy with your business? Alex helps elevate visionary entrepreneurs by rediscovering the freedom they longed for...
by hmadmin | Jul 20, 2022 | growth, Podcast, Polish
**COMING SOON** WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth just as much as YOU (maybe even more)! We’re here to play the long game and help you create a powerful...
by hmadmin | Jul 19, 2022 | growth, mindset, Perfect, Podcast, Uncategorized
⇓Read The Transcript Growing a team to help run a 7-Figure business is no joke. It cannot be about how you FEEL in the moment and bringing your ideas to the table. You have to have every single step of growing your business tied to an outcome that is measurable. ...
by hmadmin | Jul 18, 2022 | growth, mindset, Perfect, Podcast
Something that’s easy to forget in the online marketing world is that no matter how much tech, how much automation, and how much artificial intelligence we can leverage to get leads and sales… there are real HUMANS that are ultimately making the decisions of whether...
by hmadmin | Jul 14, 2022 | mindset, Perfect, Plan, Podcast
As a CEO, the responsibility of leading a team can be HEAVY sometimes! Add that to the pile of (literal) crap that can be happening in your personal life and I got to my breaking point and in a place where I felt like just burning it all down and walking away. When...
by hmadmin | Jul 12, 2022 | Perfect, Plan, Podcast
3:44 The most important thing you do in your marketing 6:10 The simple exercise 9:40 The question your audience is always asking themselves WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about...
by hmadmin | Jul 7, 2022 | Podcast, Uncategorized
⇓Read The Transcript 1:10 Emily’s big announcement 7:48 How you know when it’s time to pivot 11:50 The biggest indicator it’s time to pivot 13:15 Keep this in mind before pivoting 16:25 What to think about in the next 6 months to make a right decision in your...
by hmadmin | Jul 6, 2022 | Podcast, Uncategorized
⇓Read The Transcript 3:30 Emily tells how she created her first online offer 4:30 Emily’s results right off the bat selling her first offer 5:50 Comparing Emily’s first offer to her last launch 8:10 The one thing that will make the difference between bombing with your...
by hmadmin | Jun 30, 2022 | Podcast, Uncategorized
⇓Read The Transcript Are you getting everything you can out of your marketing efforts? I always say that marketing always works. And you can always make it work even better. That’s what you’re getting in today’s podcast. I share 3 things you can do that will make your...
by hmadmin | Jun 28, 2022 | Podcast, Uncategorized
⇓Read The Transcript 1:14 Emily’s eternal truth about planning 4:18 A question you must ask yourself to secure the future in your business 11:30 Why now is the time to up your ad spend and marketing efforts 13:50 Take this stance when making decisions in your business...
by hmadmin | Jun 23, 2022 | Podcast, Uncategorized
⇓Read The Transcript 2:25 The questions Emily’s been getting recently about business during the recession 4:27 Exciting announcement from Emily that helps you create a cash infusion in your business 8:30 The biggest indication that your offer needs to be refreshed...
by hmadmin | Jun 21, 2022 | Podcast, Uncategorized
⇓Read The Transcript 2:15 Quick reminder of the free training Emily is hosting 5:25 How Emily started her business 7:15 The toxic message that’s running around in the online business space 9:30 The unrealistic goal many entrepreneurs have that’s messing with their...
by hmadmin | Jun 16, 2022 | Podcast, Uncategorized
⇓Read The Transcript **Coming Soon** WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth just as much as YOU (maybe even more)! We’re here to play the long game and help you...
by hmadmin | Jun 14, 2022 | Podcast, Uncategorized
⇓Read The Transcript **Coming Soon** WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth just as much as YOU (maybe even more)! We’re here to play the long game and help you...
by hmadmin | Jun 9, 2022 | Podcast, Uncategorized
⇓Read The Transcript 2:50 How you can get help from Emily to create a custom marketing strategy for your business (it’s been years since she does something like that) 6:16 The latest change in advertising economics that is forcing businesses to adapt or go bankrupt...
by hmadmin | Jun 7, 2022 | Podcast, Uncategorized
⇓Read The Transcript 1:47 Rule #5 of marketing in 2022 4:52 You need this special ingredient if you want people to buy from you 7:02 Keep this in mind whenever you’re using templates for marketing 13:03 What Emily and her clients are doing to mitigate the recession in...
by hmadmin | Jun 6, 2022 | Podcast, Uncategorized
⇓Read The Transcript 1:49 A time-sensitive invitation to get free coaching from Emily. 2:47 Rule #4 of marketing in 2022 4:54 These “common” marketing practices destroy the trust people have in your brand 7:30 What real businesses are doing to stay ahead of the game...
by hmadmin | Jun 3, 2022 | Podcast, Uncategorized
⇓Read The Transcript 1:22 Rule #3 Of Marketing In 2022 2:27 Thinking like this prevents you from getting more leads into your business 4:09 Why marketing campaigns are failing right now, even if they were crushing it 2-3 years ago 6:13 Where you must go to when it’s...
by hmadmin | Jun 2, 2022 | Podcast, Uncategorized
⇓Read The Transcript 2:08 Rule #2 Of Marketing in 2022 3:14 The biggest mistake business owners make when marketing seems to stop working 6:50 The mindset shift that will give you peace of mind when leads stop coming in 7:20 This misconception will cost your business...
by hmadmin | May 31, 2022 | Podcast, Uncategorized
⇓Read The Transcript 1:33 Why Emily never forces herself to create content for her business 3:37 Key things to focus on if you want to have peak performance 4:16 Rule #1 of marketing in 2022 12:19 Do this to make sure your marketing results always improve 14:00 The...
by hmadmin | May 31, 2022 | Podcast, Uncategorized
⇓Read The Transcript 2:34 How Emily handles wanting to share something that she might be judged for 4:10 How to get out of a creative block 6:30 What 2 of Emily’s friends are doing in the face of the recession 10:59 Why it’s rare to see big influencers having a bad...
by hmadmin | May 26, 2022 | Podcast, Uncategorized
⇓Read The Transcript 1:03: How Emily always has new ideas to create podcasts 2:41: What’s actually needed to have your team aligned 4:02: Getting this right can make or break your business in today’s digital landscape 6:02: Ask yourself these questions to attract all...
by hmadmin | May 24, 2022 | Podcast, Uncategorized
⇓Read The Transcript There’s a problem all online businesses face after they’re established. Sure, they may be getting some sales, and their clients are happy, but they can’t seem to grow. Ad campaigns start to lose momentum. The cost of making each sale start to go...
by hmadmin | May 19, 2022 | Podcast, Uncategorized
⇓Read The Transcript I am a person who likes control. But I am also a person who likes to push myself waaaay out of my comfort zone in the name of personal growth. So… I tried MDMA. This wasn’t at a party or anything. This was with a healer and guide who...
by hmadmin | May 17, 2022 | Podcast, Uncategorized
⇓Read The Transcript “What worked before isn’t working now!” If that sums up your experience with marketing, you’re not alone! Sooooo many business owners are frustrated because their “never fail” marketing tricks have stopped working....
by hmadmin | May 12, 2022 | Podcast, Uncategorized
⇓Read The Transcript We made it! Welcome to the 400th episode! Thank you sooo much for listening, participating, sharing, and supporting this podcast. I absolutely LOVE sharing my marketing knowledge and CEO insights, and I hope these episodes help make running your...
by hmadmin | May 10, 2022 | Podcast, Uncategorized
⇓Read The Transcript I am totally guilty of this. In today’s episode, I’m reflecting on my journey as a leader and focusing on ONE big mistake I’ve made (and I’ve seen other CEOs) make that 100% blocks the best ideas from reaching your company. Sometimes what...
by hmadmin | May 5, 2022 | Podcast
⇓Read The Transcript I know there’s a lot of panic about rising ad costs. And I have some good news about that and some bad news. The bad news is there isn’t some quick trick or hack to fix this. The good news is there is a proven SYSTEM that any entrepreneur can...
by hmadmin | May 3, 2022 | Podcast
⇓Read The Transcript If people click on your freebie and then don’t sign up, OR you’re not getting the conversions you want on your offer… Please take a step back and listen to this short 15-minute episode. Inside you’ll learn… The ONE...
by hmadmin | Apr 29, 2022 | Podcast
⇓Read The Transcript Today is the final chapter of The 2022 Marketing Momentum Bonus podcast series, and it’s all about LIES. More specifically, the lies the industry and other entrepreneurs are telling you. Lies like… 🙄 Our launch was sooooo...
by hmadmin | Apr 28, 2022 | Podcast
⇓Read The Transcript Speed, speed, SPEED. This is one of my individual superpowers that inevitably become a MAJOR company value of ours (and frankly, is one of our biggest differentiators). When I talk about speed, I don’t mean rushing through everything using...
by hmadmin | Apr 27, 2022 | Podcast
⇓Read The Transcript No matter how great your offer or marketing strategy is… If you can’t communicate your services to your audience – your marketing won’t work. Not only do you need to convey how amazing your offers are, but also WHY they are the perfect fit...
by hmadmin | Apr 26, 2022 | Podcast
⇓Read The Transcript “Marketing” isn’t just one category in your business… It’s actually THREE! Each one is a key piece of the marketing puzzle and equally as important as the others. So how do you make sure your 3 pieces are doing their jobs AND...
by hmadmin | Apr 25, 2022 | Podcast
⇓Read The Transcript Let’s travel back to the marketing world 20 years ago… When we didn’t have social media, SEO, or Google ads and tracking how a lead turned into a sale was impossible to track. Businesses had to spend nearly all their marketing budget on...
by hmadmin | Apr 21, 2022 | Podcast
⇓Read The Transcript People ask me this question All. The. Time… “With three kids, a husband, a business with 24 employees, and living a healthy lifestyle — how do you do it all??” It’s not that I magically have 47 hours in a day, I have the same amount of...
by hmadmin | Apr 19, 2022 | Podcast
⇓Read The Transcript “Are Facebook ads too expensive now? Should I even try?” I get this question so often that I decided to create a whole episode dedicated to addressing it! In this episode, I share how to… Get the most of your marketing dollar Rock strategies...
by hmadmin | Apr 14, 2022 | Podcast
⇓ READ TRANSCRIPT Rant alert! Today I’m going HARD on all the lies surrounding this idea of PASSIVE INCOME. The idea that you can create a course, launch it, and it will keep the dough rolling in without any effort is such BS. This myth is EVERYWHERE online....
by hmadmin | Apr 12, 2022 | Podcast
⇓ READ TRANSCRIPT “Hey, Dad, want to be on my podcast?” My Dad has never been on a podcast, but he HAS been an entrepreneur for over 25+ years! I always learn something insightful whenever we talk, and so when he was in town, I convinced him to come on The Not For...
by hmadmin | Apr 7, 2022 | Podcast
⇓ READ TRANSCRIPT Should you use the Facebook Lead Form Ads? This past month, we ran a giant experiment with Facebook Lead Form Ads because we wanted to see if anything had changed with the new iOS updates. These ads typically result in low-quality leads, BUT...
by hmadmin | Apr 5, 2022 | Podcast
⇓ READ TRANSCRIPT Nobody is good at everything. But it’s so easy as an entrepreneur to get distracted by everyone else’s strengths. “That business owner is good at public speaking. Maybe I should be too.” “That CEO writes...
by hmadmin | Mar 31, 2022 | Podcast
⇓ READ TRANSCRIPT Unless you’re already making over a million dollars in revenue per year… You should stick with only promoting ONE offer. But how do you do that AND keep your content fresh and exciting? You change the wrapping paper! (AKA, you change the way...
by hmadmin | Mar 29, 2022 | Podcast
⇓ READ TRANSCRIPT As Entrepreneurs, it is VERY easy to fall into overwhelm or burnout and STILL not achieve your goals. But it doesn’t have to be that way. There is a simple, yet powerful, process I use over and over again to help me define my goals and take action...
by hmadmin | Mar 25, 2022 | Podcast
⇓ READ TRANSCRIPT A change in the Facebook algorithm got your head spinning? New, flashy marketing trends making you feel overwhelmed? Tried a new lead magnet that’s not bringing in the leads? I get it, marketing can feel like you’re being caught in a riptide with no...
by hmadmin | Mar 24, 2022 | Podcast
⇓ READ TRANSCRIPT Sales is arguably the most important part of your business because you can’t make money if you don’t sell! #ThankYouCaptainObvious But it can also feel like the hardest aspect of business — even downright ‘cringy’ at times (if you’re not sure how...
by hmadmin | Mar 23, 2022 | Podcast
⇓ READ TRANSCRIPT We all know that generating leads = more sales. But, there’s a difference between generating leads and generating leads strategically. So instead of cobbling together random tricks & tips you’ve picked up on the internet hoping you’ll attract...
by hmadmin | Mar 22, 2022 | Podcast
⇓ READ TRANSCRIPT 📣 “Grow your audience!” — You’ve heard this a million times over, but if you’re building an audience that never buys from you… Then what’s the point? That’s why you need to build an audience of BUYERS. And if you want to learn HOW to attract your...
by hmadmin | Mar 21, 2022 | Podcast
⇓ READ TRANSCRIPT Automation! Automation! Automation! We see that word gets thrown around A LOT. But if you want to know what it can REALLY mean for your lead generation, you need to turn into this episode! Inside this FIRST episode of my Lead Generation BONUS...
by hmadmin | Mar 17, 2022 | Podcast
⇓ READ TRANSCRIPT You will never reach your goals if you’re unwilling to get out of your comfort zone. I love leaping out of my comfort zone because I know it’s the only way I will grow into the CEO of a $100 million company. Even little things like...
by hmadmin | Mar 15, 2022 | Podcast
⇓ READ TRANSCRIPT Is a live launch your next best strategic move? OR is evergreen more your speed? The answer is not that simple. Because both strategies work BUT for very different reasons and under very different conditions. Sooo… if you’ve been told to...
by hmadmin | Mar 10, 2022 | Podcast
⇓ READ TRANSCRIPT Are Facebook ads like trading the stock market? It’s a good question. Because I know A LOT of people feel like running Facebook ads is like gambling, throwing spaghetti at the wall, or ‘getting lucky.’ They fundamentally...
by hmadmin | Mar 8, 2022 | Podcast
⇓ READ TRANSCRIPT I don’t want you to create ‘marketing.’ I want you to create an EXPERIENCE. Because at the end of the day, that’s what marketing is — an experience. And it’s essential to think about what kind of experience you want to create for your...
by hmadmin | Mar 3, 2022 | Podcast
⇓ READ TRANSCRIPT One of the BIGGEST (and most common) marketing mistakes I see is HOW people talk about their offers. This episode was inspired by this HUGE fitness guru I’ve been following online. I mostly follow her content for the workouts, but I’ve...
by hmadmin | Mar 1, 2022 | Podcast
⇓ READ TRANSCRIPT Are you always trying new things in your marketing? Experimenting? Testing? Analyzing? Reflecting? Adjusting? Pivoting? If not, then you absolutely need to listen to this episode. Because perfection is going to kill your sales. In this episode of...
by hmadmin | Feb 24, 2022 | Podcast
⇓ READ TRANSCRIPT To be a leader, you’re signing up to step out of your comfort zone and push yourself to grow every single day… Easier said than done, right?! As you scale your company, your ability to face challenges head-on becomes the key ingredient for...
by hmadmin | Feb 22, 2022 | Podcast
⇓ READ TRANSCRIPT Podcasts, courses, coaches, books… Everyone wants to tell you “the right way” of doing things in your business. It’s critical that you learn how to filter what advice will work for you (and what won’t) and how to make it your own. Maybe...
by hmadmin | Feb 18, 2022 | Podcast
⇓ READ TRANSCRIPT I’m a wife. I’m a mom. I’m a CEO of a fast-moving, growing company. I just completed my second Hard 75 and work out twice a day. … So of course, everyone is always asking me how in the heck I do it all. In this episode of the Optimized Business Bonus...
by hmadmin | Feb 17, 2022 | Podcast
⇓ READ TRANSCRIPT At this point in my business, I’m finally living the ultimate CEO dream… completely removed from our delivery and immersed in growth and viability. The key to getting there? Grow a really great team. Over the last 4 years, I’ve built a...
by hmadmin | Feb 16, 2022 | Podcast
⇓ READ TRANSCRIPT No matter what kind of business you have, it’s essential to always surpass expectations. That means putting the same amount of effort (if not more!) into constantly improving, innovating, and evaluating each customer’s experience…...
by hmadmin | Feb 15, 2022 | Podcast
⇓ READ TRANSCRIPT I started this series because I want to give you my best marketing practices so you can thrive in all the vital areas of running a growing business…. And today I’ll show you how I plan, test, refine, and leverage the three marketing pillars to...
by hmadmin | Feb 14, 2022 | Podcast
⇓ READ TRANSCRIPT Over the years, after working with hundreds of clients, I noticed people generally fall into one of two categories: Either they overcomplicate their strategy… Or they don’t even have a strategy. Whether you find yourself on the edge of burnout...
by hmadmin | Feb 10, 2022 | Podcast
⇓ READ TRANSCRIPT I created this podcast episode specifically for any business owner who… Feels like creating content is just a waste of time Creates content but isn’t quite sure why Thinks an organic strategy isn’t necessary with paid ads Is...
by hmadmin | Feb 8, 2022 | Podcast
⇓ READ TRANSCRIPT Thinking of adding a new offer? You might want to think again. I know it’s on-trend to build up your value ladder with a bunch of offers, OR maybe you’re just bored and ready to mix things up. BUT adding a new offer is only a good...
by hmadmin | Feb 3, 2022 | Podcast
⇓ READ TRANSCRIPT Is Facebook at it again? After the iOS 14 and iOS 15 updates, Facebook has been hard at work making all sorts of adjustments. But I’m actually here to give you GOOD news for once. Not all these changes are bad! You can use a few to...
by hmadmin | Feb 1, 2022 | Podcast, Uncategorized
⇓ READ TRANSCRIPT Are you waiting for that ONE answer, leader, strategy, system, course, or person to save your business or skyrocket your growth? Stop. They’re not coming. Nobody is coming to save you. And all that waiting and hoping and wishing is going to kill...
by hmadmin | Jan 27, 2022 | Podcast
⇓ READ TRANSCRIPT Marketing isn’t static… although at times I bet you wish it was! Last week I hosted a free training and broke down my 2x formula that’s guaranteed to double your marketing results, and since I got an overwhelmingly positive response, I wanted to...
by hmadmin | Jan 25, 2022 | Podcast
⇓ READ TRANSCRIPT I’ve been reflecting as I was creating and launching our new offer, Market Like A Pro, and one of the questions I asked myself is, “What makes us different?” Want to know my secret weapon? It’s how fast I move. Speed = Results. So when you’re...
by hmadmin | Jan 21, 2022 | Podcast
⇓ READ TRANSCRIPT Today is the FINALE of the Bonus Podcast Series, The Great Reset… And that comes with a big, exciting announcement: Market Like A Pro is HERE! As you know, we went through some big shifts in 2021, and I was determined to come up with a solution for...
by hmadmin | Jan 20, 2022 | Podcast
⇓ READ TRANSCRIPT I was willing to walk away from nearly $1M in business…and here’s why you should be too! WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth...
by hmadmin | Jan 19, 2022 | Podcast
⇓ READ TRANSCRIPT When it comes to revamping your business for growth in ANY market, your creative, your marketing, and your offer are absolutely essential… So if you’ve ever thought to yourself, “I should take this client anyway…” Especially when your funnels...
by hmadmin | Jan 18, 2022 | Podcast
⇓ READ TRANSCRIPT I knew if I wanted to stay in the game, I had a problem to solve… Many of my clients weren’t quite ready for the expense that comes with partnering with an agency…but they didn’t need another course. They were floating in the no-man’s-land...
by hmadmin | Jan 17, 2022 | Podcast
⇓ READ TRANSCRIPT Let me tell you all about the clarity that had to come before our big shift. WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth just as much as YOU (maybe...
by hmadmin | Jan 14, 2022 | Podcast
⇓ READ TRANSCRIPT When my business started to come crashing down around me last April, I questioned everything I was doing, and everything I knew. It felt like I had to work ten times harder just to get the same results… And the same results weren’t enough to...
by hmadmin | Jan 13, 2022 | Podcast
⇓ READ TRANSCRIPT You don’t see what’s coming unless you’ve been through it before… In 2021 I was facing some tumultuous changes in my business, and I realized everything I worked so hard to build in the last seven years could be gone overnight. At first,...
by hmadmin | Jan 11, 2022 | Podcast
⇓ READ TRANSCRIPT Why is it that some entrepreneurs celebrate huge wins, yet others say, “Oh well, I tried my best?” Spoiler alert: They don’t have a better funnel, higher ad spend, or anything you don’t… they’re taking an entirely different approach to...
by hmadmin | Jan 6, 2022 | Podcast
⇓ READ TRANSCRIPT Stepping up your content game is non-negotiable in the current era of digital marketing we’re in.
But for many entrepreneurs, especially those who are doing everything on their own, creating both quality (AND quantity) content can be extremely...
by hmadmin | Jan 4, 2022 | Podcast
⇓ READ TRANSCRIPT Happy new year friends! I spent the last weeks of 2021 in deep reflection of everything that went down, the lessons I learned, the struggles I faced, the actions that created the most success in my business as well as our clients’...
by hmadmin | Dec 23, 2021 | Podcast
⇓ READ TRANSCRIPT In this episode of the Not For Lazy Marketers Podcast I’ll be sharing clips from previous podcasts where I talked about my hardest struggles, lessons, and wins . Enjoy! WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team...
by hmadmin | Dec 21, 2021 | Podcast
⇓ READ TRANSCRIPT To say 2021 was a difficult year for online businesses would be a massive understatement. The rules have changed, ad costs have gone up, the iOS updates have wreaked their havoc. And through it all, I’ve committed to bringing you the latest...
by hmadmin | Dec 16, 2021 | Podcast
⇓ READ TRANSCRIPT Emily Hirsh: WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth just as much as YOU (maybe even more)! We’re here to play the long game and help you...
by hmadmin | Dec 14, 2021 | Podcast
⇓ READ TRANSCRIPT So, 2021 happened. It has been an incredibly challenging year for digital businesses, one that most of us didn’t even see coming.A year ago, I released a podcast episode with my 2021 Marketing Predictions, and I thought it would be fun to reflect...
by hmadmin | Dec 9, 2021 | Podcast
⇓ READ TRANSCRIPT Emily Hirsh: WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth just as much as YOU (maybe even more)! We’re here to play the long game and help you...
by hmadmin | Dec 7, 2021 | Podcast
⇓ READ TRANSCRIPT Emily Hirsh: WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth just as much as YOU (maybe even more)! We’re here to play the long game and help you...
by hmadmin | Dec 2, 2021 | Podcast
⇓ READ TRANSCRIPT Let’s be real, 2021 was a rocky year for digital businesses. We were hit with the iOS updates, increased ad costs, felt the impact of COVID greater as PPE funds ran out, and so much more. So if you struggled this year, I hear you. But there is a...
by hmadmin | Nov 30, 2021 | Podcast
⇓ READ TRANSCRIPT Images versus Reels, which will yield the best results for your ads? If you’ve kept up with recent episodes of the Not For Lazy Marketers Podcast, you’ve heard me preach about the era of the creator and the importance of video and Reels. So the...
by hmadmin | Nov 26, 2021 | Podcast
⇓ READ TRANSCRIPT Another year has nearly come and gone, can you believe it my friends? 2021 was challenging to say the least, but it really pushed me to grow, improve, and adapt my way of thinking when it comes to marketing. Now I feel more clear and confident than...
by hmadmin | Nov 23, 2021 | Podcast
⇓ READ TRANSCRIPT What’s the number one component of your marketing that MOST business owners either: A) Completely look over B) Believe think they’ve NAILED it when, in reality, they haven’t even come close MESSAGING! Now when I say messaging, I mean your ability to...
by hmadmin | Nov 18, 2021 | Podcast
⇓ READ TRANSCRIPT Recently, I had the opportunity to attend a party with a ton of incredibly brilliant, successful entrepreneurs. I met up with an acquaintance of mine and spent hours discussing the state of digital marketing today and what it takes to succeed in this...
by hmadmin | Nov 16, 2021 | Podcast
⇓ READ TRANSCRIPT For the longest time, other entrepreneurs have asked if I offer an exclusive one on one coaching program.It’s something that I’ve been dreaming about for years now, and this month, I finally decided to make it happen. I opened up space for three...
by hmadmin | Nov 11, 2021 | Podcast
⇓ READ TRANSCRIPT Whether you’re about to start building your team, or have been managing a team for decades, there’s one HUGE shift in mindset that’s a game changer for CEOs. Over the past three years, I have struggled with being able to handle the volume of copy,...
by hmadmin | Nov 9, 2021 | Podcast
⇓ READ TRANSCRIPT Have you noticed that your emotionally CHARGED and powerful content is nine times out of ten your top converting? I know for a fact, that if I’m able to put all of my creative energy into a podcast, or with something that I’m writing, where I can be...
by hmadmin | Nov 4, 2021 | Podcast
⇓ READ TRANSCRIPT As much as the majority of us would love for Facebook to not be the main conductor to the symphony of our lives, we’ve reached a point that, despite the overreported ad metrics, the privacy breaches, its ADDICTIVE presence within our society, we...
by hmadmin | Nov 1, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT So, if iOS updates, algorithms, and an overly saturated market aren’t killing my success… what is? To be honest with you, the BIGGEST thing that’s keeping you from achieving success, and a word of warning, I’m being BLUNT in...
by hmadmin | Oct 30, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT You know those influencers, those coaches, those marketers that have us all believing that starting your online business is not only easy, but something that EVERYONE should be doing? “Growing your side hustle into a full blown...
by hmadmin | Oct 28, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT The end of the year, Q4, the holidays, and 2022 are all right at our doorstep. And I know SO many entrepreneurs that use this time of the year to take their foot off of the gas, but to be honest, that’s basically the opposite...
by hmadmin | Oct 26, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Did we just witness the DEATH of email marketing? With the new opt-out privacy feature for the Mail app that iOS 15 is incorporating, it can feel that way. I get it. But, I’m here to tell you that this update is NOT the...
by hmadmin | Oct 21, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Ready to end 2021 with a marketing bang? Then this episode of the Not For Lazy Marketers Podcast is a MUST listen. Maybe this year you’ve struggled to see results with your marketing and you’re itching to get to the bottom of...
by hmadmin | Oct 19, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Let’s be honest with each other my friends, trying to keep up with marketing and content demands in this new era of the creator is exhausting. Not only do we have to pump out even more content than before, but we also have to...
by hmadmin | Oct 14, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT In this new era of digital marketing where things are constantly shifting and evolving, staying up to date with current Facebook trends is a MUST. After all, Facebook is still king and remains the best platform to market your...
by hmadmin | Oct 12, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Time for a hard truth my friends. While it’s true that in this era of digital marketing having amazing messaging and creating content that will attract your ideal customer is critical… It doesn’t matter if you’re creating...
by hmadmin | Oct 7, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT “What if I fail? What if it doesn’t work? What if I lose money?”These are the questions that haunt the thoughts of countless entrepreneurs. I like to believe that I’m a person who isn’t afraid to fail, to take action, to try...
by hmadmin | Oct 5, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT As humans, when faced with a challenge we often revert back to what we know and hope that everything will magically get better. Ad costs go up? Okay, let’s just make a few little tweaks to our ad copy, try some new audiences,...
by hmadmin | Sep 30, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Last week, I made a bold claim that most entrepreneurs are resistant to hearing, but is the reality of marketing today:We have entered the era of the creator.What does this mean for your business?For your content strategy?For...
by hmadmin | Sep 28, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Last week, I hosted The Shift: A Hirsh Marketing Partner Info Session where I shared the massive shifts the digital marketing industry is going through, and why it prompted our team to shift and completely up-level our 1:1...
by hmadmin | Sep 23, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT You know I like to keep it real on The Not For Lazy Marketers Podcast my friends. Today is no different, so here goes: If you’re treating your marketing as a last-ditch effort to “save” your business, it’s already a goner. Any...
by hmadmin | Sep 21, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT We are moving in a direction where micro-content is king across all industries. Buckle up my friends, a massive shift is coming to the digital marketing world. Your messaging, your strategy, your offer – they’re all still...
by hmadmin | Sep 16, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT We are moving in a direction where micro-content is king across all industries. This shift comes as our attention spans as humans continue to decrease. People want short, easily digestible content to consume, and you as a...
by hmadmin | Sep 14, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT To all of my entrepreneur listeners that need the reminder: you are not alone. Business is hard. Anyone who makes it appear otherwise isn’t being fully transparent with you. Every single entrepreneur goes through seasons where...
by hmadmin | Sep 9, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT The marketing world is moving in a direction where they need for increased touchpoint and connection building with our audience is more important than ever to convert them into sales. There’s a message that so many entrepreneurs...
by hmadmin | Sep 7, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT The marketing world is moving in a direction where they need for increased touchpoint and connection building with our audience is more important than ever to convert them into sales. Especially if ad costs are more expensive...
by hmadmin | Sep 2, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Don’t shoot the messenger! Facebook ads are 47% more expensive than last year, and creative is going stale quicker than ever. You used to be able to run ads that would convert for months on end not too long ago…but it’s a...
by hmadmin | Aug 31, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Everything was going great… Then she turned in her notice. A valuable team member decided she wanted to pursue acting and no longer work for me. She had been with my company for over a year and was very involved in so many...
by hmadmin | Aug 26, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT If you’ve been banking on the new era of digital marketing being “temporary” and waiting for things to go back to “normal” you need to buckle up my friend. This is only the beginning. Facebook has been feeling the heat ever...
by hmadmin | Aug 24, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT If you’re not preparing your business for the future of marketing and the direction we’re heading… You’ll soon be in for a rude awakening. The goldmine days of digital marketing are OVER. You have to step up, stand out more, and...
by hmadmin | Aug 19, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT In today’s episode, I’m sharing the number one way to improve your marketing when: You’re struggling with outrageous ad costs. Your offer is failing to convert. Your engagement starts to plummet. Your marketing starts trending...
by hmadmin | Aug 17, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT If I could give you just one piece of advice to massively improve your results, it would be to focus on choosing what’s most important in your marketing. I see it all the time with entrepreneurs where they’re either a one...
by hmadmin | Aug 12, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Struggling to improve your marketing strategy and results? You’re not alone my friend. I don’t hang out on social media much these days, but occasionally I hop on Instagram to check my DM’s and browse through some of my favorite...
by hmadmin | Aug 10, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Dying to know what’s working vs not working today in marketing? You’re in for a treat today my friend. My team is in the trenches every day working behind the scenes of dozens of ad accounts with insider intel on the latest...
by hmadmin | Aug 5, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT I hate to break it to you, but what worked a year ago in your marketing strategy won’t work today. If you’re feeling frustrated that you’re not seeing the same results from the same strategies that were crushing it last year, I...
by hmadmin | Aug 3, 2021 | Podcast
TweetSharePinShare0 Shares SHOW NOTES I hate to break it to you, but people aren’t really interested in WHAT you do. Odds are, there are thousands (if not millions) of other businesses that do the same thing you do. The same is true for my business. Hirsh Marketing...
by hmadmin | Jul 29, 2021 | Podcast
TweetSharePinShare0 Shares SHOW NOTES The future of Instagram and content marketing is changing. The head of Instagram, Adam Mosseri, recently announced that Instagram is no longer a photo-sharing app. AKA, Instagram is panicking as it tries to compete more...
by hmadmin | Jul 27, 2021 | Podcast
TweetSharePinShare0 Shares SHOW NOTES I recently sat down and reflected on if my past self were to ask me how to build a successful business, what would be my best advice? What would I tell myself to do earlier? Especially in the last year, my success has exploded not...
by hmadmin | Jul 22, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES I am sick and tired of seeing a certain BS mentality being promoted in the digital marketing space. One that will only slow you down, make you feel like you’re failing (even when you’re NOT), and KILL your business and marketing....
by hmadmin | Jul 20, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Let’s chat about organic marketing today my friends. I’ve seen countless entrepreneurs struggling to break ground organically and find success, who are convinced that the algorithm is a monster out to get them. In reality, they...
by hmadmin | Jul 15, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES If I were to ask you over a cup of coffee what your business was the BEST in the world at doing, would you have a clear, concise answer? If YOU’RE not clear on this, neither is your audience – which means you aren’t...
by hmadmin | Jul 13, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Which is better, organic or paid marketing? ? On one end of the spectrum, you have marketers who are 100% anti-paid strategies and ALL about organic… And on the other end, you have some who think organic marketing SUCKS because...
by hmadmin | Jul 8, 2021 | Podcast, Polish
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT I started my business almost six years ago, and at the time it was just me hustling on my own with a baby on my hip. I’ve now grown my team to 27, my business to over $3 million, worked with many of my DREAM clients, seen behind...
by hmadmin | Jul 6, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Feeling completely overwhelmed by your data and metrics? You are not alone my friend. I have seen countless entrepreneurs struggle to understand their data and allow it to be the driving force behind their decisions. And yet, if...
by hmadmin | Jul 1, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Confession time, I’ve been doing something that I tell every other entrepreneur NOT to do.I always preach that you should focus on one funnel at a time until you get it converting extremely well… but I’ve been running WAY too many...
by hmadmin | Jun 29, 2021 | Podcast, Polish
TweetSharePinShare0 Shares SHOW NOTES Let’s go back to marketing 101 for a second. I’m sure you’re familiar with the concept that, on average, it takes five to seven touchpoints with your brand before someone becomes a buyer. While it may seem like an obvious part of...
by hmadmin | Jun 24, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Ever since the iOS 14 updates hit, so many marketers have been struggling to recover.They went from having solid, converting marketing strategies to all of a sudden having a strategy that WASN’T working, leading to a dip in...
by hmadmin | Jun 22, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES “My ad costs have spiked, what do I do now?” That’s a question I’m hit with consistently these days, especially in the wake of iOS 14.But let me be clear: you can’t just blame it all on iOS and choose to do nothing.That’s not...
by hmadmin | Jun 17, 2021 | Plan, Podcast
TweetSharePinShare345345 Shares SHOW NOTES Have you ever live launched with great success, decided to take it evergreen, only to have it totally bomb? If your answer was yes, you’re not alone my friend. Going evergreen can be a difficult process to master, but can...
by hmadmin | Jun 15, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES NEVER underestimate the power of your warm audience.If you’ve been keeping up with me on social media, you might have seen that I held a Marketing Mixer to unveil my newly revamped Ignite Academy.This campaign was a massive...
by hmadmin | Jun 10, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES Creating valuable content is one of the hardest things that we do as entrepreneurs. If you’re putting in the work to create that content, you should be leveraging it to the fullest extent. In my opinion, podcasts are one of the...
by hmadmin | Jun 8, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES I recently read a fantastic marketing book called “Made To Stick”. It’s focused on how to get people to listen to your message. One of the concepts discussed in the book is something called the knowledge gap. Essentially, because...
by hmadmin | Jun 3, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Nothing irks me quite as much as when people brag about all of the success they were able to achieve organically without having to “cheat” by using Facebook ads. Is growing your business purely through organic methods an amazing...
by hmadmin | Jun 1, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Feeling exhausted trying to keep up with all of the new changes from iOS 14? Don’t beat yourself up, you’re not alone. Team Hirsh has put together an iOS task force dedicated to staying on top of all the latest changes and...
by hmadmin | May 27, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES If I asked you what is the one thing that your business excels at and does better than anyone else, could you give a clear, concise answer? Most people can’t. That’s because as visionaries and entrepreneurs, we’re often...
by hmadmin | May 25, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES If there’s one thing that’s certain for us as entrepreneurs, it’s that we ALL experience periods of hardship. Unfortunately, not enough people talk about this. I promise that even the biggest, most successful entrepreneurs you...
by hmadmin | May 20, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES The real key to getting more sales is creating an engaged audience of true believers. Where many marketers fall short of creating an engaged audience is that in their webinar, sales call, podcast, etc., they primarily focus on:...
by hmadmin | May 18, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES If you thought the impacts of the iOS 14 updates were done, I’ve got news for you. This is only the beginning. Even Facebook themselves have said so. The truth is, the iOS 14 updates are going to have long term impacts on the...
by hmadmin | May 13, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Creating a converting webinar truly is an artform. Rarely will you create a “perfect” webinar on the first try – they often take several iterations to get right. I’ve done about 15 webinars myself, and each time I always...
by hmadmin | May 11, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES Over the last two years my team and I have seen Facebook push AI more and more. Essentially, Facebook doesn’t even want you managing your ads. They’d prefer that you load it, set it, and forget it while their algorithm does all...
by hmadmin | May 6, 2021 | Perfect, Podcast
TweetSharePin1Share1 Shares SHOW NOTES Oftentimes, marketers are afraid to deter potential customers from buying their product/service. Because of that fear, they end up creating messaging that is far too broad, doesn’t stand out, and ultimately doesn’t hook enough...
by hmadmin | May 4, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES Are Facebook costs going up? Yes. Is it because of the new iOS updates? No. Can you still be profitable, even though it’s more expensive? Heck yes! The truth is, we’ve entered a new era in the digital marketing world. One in which...
by hmadmin | Apr 29, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES I’ve said this a million times before (and for good reason), but: marketing always works, it’s just a matter of when.Too often entrepreneurs give up when they aren’t able to find immediate, easy success. When the reality is that...
by hmadmin | Apr 27, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Too many influencers have gotten away with perpetuating this idea that running a digital business is incredibly easy. Not any more. Digital businesses are NOT easy. Sure, you have the potential for much greater reach and impact...
by hmadmin | Apr 22, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES Spoiler alert: your first milestone in your marketing is NOT to be instantly profitable. I know that’s not what you want to hear, but the truth is that’s not reality. Marketing is not about putting something out there and right...
by hmadmin | Apr 20, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES Overcomplicated marketing filled with heavy technical components, shiny objects, and tons of bells and whistles does NOT = a converting strategy. I’ve seen far too many marketers overthink their strategy by trying to add in all...
by hmadmin | Apr 15, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Wouldn’t it be nice if you could just launch one webinar, one funnel, one campaign, hit the magic formula to overnight success, and let it all just run in the background without ever changing a thing? It certainly would, however…...
by hmadmin | Apr 13, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Testing your Facebook ads is not some overcomplicated magic formula that you have to create, despite what other marketing gurus might be telling you. It doesn’t require all this crazy A/B testing of your buttons, small tweaks in...
by hmadmin | Apr 8, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES When it comes to lead generation, a lot of marketers do it just to “do it”. And just like anything else with marketing, doing something just to check off a box to say you “did it” is NEVER a good idea. I believe lead generation is...
by hmadmin | Apr 6, 2021 | Podcast
TweetSharePinShare0 Shares SHOW NOTES “A business will die from indigestion of good ideas, rather than a starvation of good ideas.” When it comes to marketing, there is no shortage of good ideas, strategies, or opportunities. There is so much noise about all of these...
by hmadmin | Apr 1, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES Your ad creative is one of the most (if not THE most) important components of your ad success. But it’s something that many people struggle with and have so many questions about, like: “How many different versions of copy do I...
by hmadmin | Mar 30, 2021 | Podcast, Polish
TweetSharePinShare0 Shares SHOW NOTES Scaling is truly an artform. Some have mastered it, and others haven’t even begun to crack the code. I’ve seen so many entrepreneurs who find micro-success in one area, one funnel, one ad, but they have a hard time replicating...
by hmadmin | Mar 25, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES If there’s one thing I want you to know about marketing, it’s this: It is a continuous process of testing, refining, and repeating that process. On the front end, it might seem that the entrepreneurs and influencers that you look...
by hmadmin | Mar 23, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Time for a hard truth my friends: your audience doesn’t care about you. It might be hard, but it’s the reality we’re in. Too often, marketers make the mistake of highlighting themselves in their messaging. They’ll go on and on...
by hmadmin | Mar 18, 2021 | Perfect, Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Can’t seem to figure out how to nail down your targeting? Maybe you’re not sure how to test new audiences, how big your audience size should be, how to properly use ‘and’ factors, or how to walk the line between being really...
by hmadmin | Mar 16, 2021 | Plan, Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Looking for that one magic funnel that will explode your success, make you millions, and run perfectly all by itself – meaning you never have to lift another finger? If it sounds too good to be true… that’s because it is....
by hmadmin | Mar 11, 2021 | Plan, Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT When was the last time you revisited the definition of your ideal customer avatar? I believe that any entrepreneur will always greatly benefit from revisiting, refining, and updating their understanding and definition of their...
by hmadmin | Mar 9, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES “Retargeting ads are so sexy.” That’s probably what you’ve heard anyway, because everyone in the Facebook ads and marketing industry hypes them up so much. And they do work. Retargeting ads allow you to reach an incredibly hot...
by hmadmin | Mar 4, 2021 | Plan, Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT I hate to break it to you, but what worked a year ago in your marketing strategy won’t work today. If you’re feeling frustrated that you’re not seeing the same results from the same strategies that were crushing it last year, I...
by hmadmin | Mar 2, 2021 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Everything happens for a reason. Let me explain, my friends. Texas recently experienced a devastating winter storm. I lost power at my house for over 50 hours, and with the roads in hazardous conditions, was stuck at home in...
by hmadmin | Feb 25, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES All advice is not good advice, my friends. I recently had a conversation with a well known influencer about my main focus (building my Ignite program) and my biggest struggle (scaling my agency) in my business is right now. Their...
by hmadmin | Feb 23, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES This needs to be said: your email list is critical. I’ve heard several influencers in the online marketing space who claim email marketing is dead, and it’s simply not true. Social media is volatile right now with these new iOS...
by hmadmin | Feb 18, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES What’s the key to making confident, backed-by-data decisions for your business? Proper, consistent tracking. Most marketers equate tracking with “the bane of my existence” rather than “the key to my biz growth”. I promise, it...
by hmadmin | Feb 16, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES What if I told you there was an amazingly simple and effective way to grow your warm audience, without having to exert extra time, effort, and energy? The secret here, my friends, is to run visibility & brand awareness ads!...
by hmadmin | Feb 11, 2021 | Plan, Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT I need to rant today, my friends. A lot of influencers in the internet marketing space suggest that you should be showing up on every single social media platform, trying every single marketing strategy, running a million...
by hmadmin | Feb 9, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES Hard truth: your audience doesn’t really care about what your offer is. They care about the results that your offer will get them. Far too often, I see people fail to clearly communicate the results their offer will deliver, while...
by hmadmin | Feb 4, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES “When is it time to increase my ad spend budget?” That, my friend, is one of the most common questions I get whenever I do trainings. The truth is, the answer is not as complicated as you might think. There are two main...
by hmadmin | Feb 2, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES If there’s one thing in your marketing that you should ALWAYS be doing, it’s this: building your warm audience. The businesses that commit to consistently building their warm audience and delivering value to them...
by hmadmin | Jan 28, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES What would happen to your business if Facebook marketing stopped working? With all the talk in the online space surrounding the new iOS updates, a lot of people are afraid that the end of Facebook is drawing near. I’m not so sure,...
by hmadmin | Jan 26, 2021 | Podcast, Polish
TweetSharePinShare0 Shares SHOW NOTES We’ve rebranded! The Hirsh Marketing Underground Podcast is now officially The Not For Lazy Marketers Podcast. And for the first episode of our rebrand debut, I’m calling out the digital marketing industry. There’s this mindset...
by hmadmin | Jan 21, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Has this ever happened to you? You launch a new ad, you’re super excited about it, it’s converting really well, when all of a sudden… it stops. You don’t know what to do next, so you just shut the ad off completely. This is one of...
by hmadmin | Jan 19, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES Struggling to get to that next level of marketing success you’ve been after? Here’s what to pay attention to! The secret is not some impossible ninja trick that you’ll never be able to master, it’s a matter of having the right...
by hmadmin | Jan 14, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES One of the most frequently asked questions I receive, whether it be from my Ignite students, in a reply to an email, in my Insta DM’s, is this: If my ad is doing X, Y, Z, or if my results are showing this, what should be my next...
by hmadmin | Jan 12, 2021 | Podcast
TweetSharePinShare88 Shares SHOW NOTES The new iOS update is here, time to panic! Just kidding, you guys know me better than that. While the new iOS update has stirred up much anxiety and uncertainty for those of us working in marketing and advertising, I don’t...
by hmadmin | Jan 7, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Warning, what you’re about to hear may trigger you. I know that there is this standard in the digital marketing space and that you’ve got to show up everywhere online, that you’ve got to post every single day, that you have to...
by hmadmin | Jan 5, 2021 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES There is so much noise in the digital marketing world. Everywhere you look there’s a new strategy, a new app, a new platform, a new template. There are thousands of people telling you to try this, and this, and do it this way, not...
by hmadmin | Dec 31, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES 2020 has finally come to a close. This year has been a curveball that has changed the digital marketing space in countless ways, likely for years to come. I sat down to reflect on everything that my team did this year, whether it...
by hmadmin | Dec 29, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Let’s chat about high ticket funnels today my friends. I am intimately familiar with high ticket funnel strategies because in my business, we sell everything via an application and a sales call – with the only exception...
by hmadmin | Dec 24, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES This may be a bold opinion, but a self-liquidating offer (or SLO) funnel is NOT the be all end all strategy that other leaders in the digital marketing space claim it to be. That’s not to say that SLO funnels can’t be profitable,...
by hmadmin | Dec 22, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Webinars don’t work anymore – true or false? If you hear any marketing gurus saying that’s true, run! Webinars DO work and can be highly successful, as long as they’re done right. My team and I have worked with tons of...
by hmadmin | Dec 17, 2020 | Perfect, Podcast
TweetSharePinShare66 Shares SHOW NOTES Webinars are a proven strategy that are wildly successful for selling to your audience… but which is better: live webinars or automated webinars? In the digital marketing space, the answer to that question can be a pretty big...
by hmadmin | Dec 15, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES In order to achieve that wild, massive success you’ve been dreaming of with your marketing, you CAN’T go into 2021 making this mistake: Planning your goals… but failing to create a custom strategy to execute that plan and...
by hmadmin | Dec 10, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Let’s talk marketing trends today my friend! Lately, I’ve noticed a declining trend in webinar show up rates. In the past, you could easily get around a 30% show up rate, whereas now it typically averages between 15%-20%. I will...
by hmadmin | Dec 8, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES A LOT has happened in 2020. The COVID-19 pandemic hit and is still impacting our lives today. I had my third baby, William, earlier this year. My team and I surpassed over $104M in revenue for our clients. I questioned the status...
by hmadmin | Dec 3, 2020 | Podcast, Polish
TweetSharePinShare0 Shares SHOW NOTES I just had a major epiphany. What do those who find the most success with their marketing have in common? They aren’t afraid to question or challenge the status quo. Let me be totally honest: There are thousands of marketing...
by hmadmin | Dec 1, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES As an entrepreneur, what should your number one priority be? Making more sales and generating more profit? Well… not exactly. Making money is absolutely important and one of the main reasons we’re in business in the first place,...
by hmadmin | Nov 27, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES What makes the difference between a successful Facebook Ad campaign, and one that tanks? I’ve worked with hundreds of clients and students who span a wide variety of industries, who are at different levels in their business, and...
by hmadmin | Nov 24, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES I recently came out of a MASSIVE live launch. Part of my strategy was to sell my signature course, Ignite, on a webinar. We spent months preparing for the launch, generating leads, warming them up, creating amazing content, and I...
by hmadmin | Nov 19, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Wanna know one critical thing you can do today that will make you more profitable in 2021? Put together a report dissecting all of your customers from this year and the journey they took before buying. When did they first join...
by hmadmin | Nov 17, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Let’s talk about what’s in store for marketing in 2021. Marketing is an ever evolving field. What brought you success this year may not necessarily do the same next year, so you must be prepared to adapt and pivot your strategy as...
by hmadmin | Nov 12, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Here’s a mistake I see so many influencers make: They run ads to their webinar, their lead magnet, their *insert any kind of opt-in you can think of*. They pay a crap ton of money to acquire new leads that get added to their list....
by hmadmin | Nov 10, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES A CEO’s work is truly never done. There will always be something for you to manage, there will always be some sort of challenge, there will always be unexpected fires that you have to put out. Even more so as your business...
by hmadmin | Nov 5, 2020 | Podcast, Polish
TweetSharePinShare0 Shares SHOW NOTES Nothing gets me as excited as a live launch does. From planning the strategy, creating the content, executing the delivery, the energy from my audience, the support from my team, I truly thrive in the midst of a launch. I know...
by hmadmin | Nov 3, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES It’s the most wonderful time of the year… to capitalize on your warm audience. With the holiday season right around the corner, there is so much opportunity to serve your audience and grow your business. But only if you know how...
by hmadmin | Oct 29, 2020 | Podcast
TweetSharePinShare7070 Shares SHOW NOTES We’re in the middle of Q4 right now, and we’re going through a season. Ad costs are high. Ads are getting rejected left and right. The holidays are just around the corner. It’s challenging in the digital marketing sphere right...
by hmadmin | Oct 27, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES After going through an exercise for planning ads budgets and sales with my Ads Like A Boss students, I noticed something major. Many of them had small priced digital products or offers – $17, $27, $97, and even $197. After...
by hmadmin | Oct 22, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES If you think you need more information to be successful in your marketing, think again. There is all kinds of information on marketing ads everywhere you look. There’s always some influencer telling you to do it this way, and this...
by hmadmin | Oct 20, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES When people tell me the do any of the following, it makes me crazy: They throw money their at boosted posts They cross their fingers and just HOPE they’re ads will convert They do NOTHING when their ads don’t work NONE of those...
by hmadmin | Oct 15, 2020 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES Those who invest in their business will prosper. Those who don’t will never grow. That is something that I genuinely believe. Buying data, no matter where you are in your business right now, is one of the most important...
by hmadmin | Oct 14, 2020 | Plan, Podcast
TweetSharePinShare33 Shares SHOW NOTES If you’ve been relying on boosted posts to get more eyes on your content… Stop. If you’ve been throwing up an ad just because you saw someone else do it… Stop. If you’ve been shutting off your ads as soon as you don’t see...
by hmadmin | Oct 9, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Cookie cutter templates are the bane of my existence. Why? Although they might have an incredible strategy behind them that worked really well for one person’s business… They don’t guarantee the same success for you. Marketing is...
by hmadmin | Oct 6, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Hit a roadblock with your marketing? In my experience, the biggest roadblock 90% of people hit with their marketing… Isn’t their ads, isn’t their funnel, isn’t their offer… It’s their messaging. Most people think their copy...
by hmadmin | Oct 1, 2020 | Plan, Podcast
TweetSharePinShare11 Shares SHOW NOTES How many times has one (or all) of the following happened to you? You wrote copy that you thought was good, but was completely disconnected from your audience. You tried using a certain strategy that worked for someone else, but...
by hmadmin | Sep 29, 2020 | Perfect, Podcast
TweetSharePinShare22 Shares SHOW NOTES Think you’re “done” with your marketing? Think again! Marketing is an ever evolving process where there will ALWAYS be opportunities for improvement. Nothing you do will ever truly be “perfect.” There will always be issues that...
by hmadmin | Sep 24, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Almost every multi-million dollar live launch follows the exact same strategy. Why? Because it works, every single time. Live launching isn’t something you can do last minute. If you really want to maximize your results, you have...
by hmadmin | Sep 22, 2020 | Podcast, Polish
TweetSharePinShare11 Shares SHOW NOTES Sales and retargeting ads can be a gold mine for your business… We’ve been able to generate hundreds of thousands and even a million dollars from abandoned cart ads that we only invested a few thousand of dollars into in ad...
by hmadmin | Sep 17, 2020 | Podcast, Polish
TweetSharePinShare0 Shares SHOW NOTES A lot of people think marketing and business is rocket science. Spoiler alert, it’s not. When you’re faced with problems in your marketing or business, there’s usually a simple solution. There are no ninja tricks required, just...
by hmadmin | Sep 15, 2020 | Podcast, Polish
TweetSharePinShare3030 Shares SHOW NOTES When it comes to making sales, generating leads is only half the battle. And yet, I see way too many people stop altogether after this point. But the truth is, the vast majority of your leads aren’t going to buy from you after...
by hmadmin | Sep 10, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES When you’re an entrepreneur, you’re going to go through rough patches. That’s just inevitable. Business is not good and perfect 100% of the time. Anyone who is telling or showing you otherwise is NOT being real with you. To be...
by hmadmin | Sep 8, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Leads – what every marketer wants, but can’t always easily get. And even if they can, they often struggle with getting them to convert. Now, like everything else in marketing, the secret to lead generation isn’t some crazy...
by hmadmin | Sep 3, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES How do you attract the right clients to your higher ticket items? Webinars are an incredible tried and true option… But in my case at least, I’ve been having some trouble getting my ideal clients to actually sign up for...
by hmadmin | Sep 1, 2020 | Perfect, Podcast
TweetSharePinShare5050 Shares SHOW NOTES Not getting the results you want with your marketing? Feeling stuck and that nothing ever works, no matter what you try? It’s a common problem marketers are faced with, but there is always a solution. Because marketing always...
by hmadmin | Aug 27, 2020 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES One of my Ignite students recently asked me: “Am I ready for ads if I haven’t sold enough of my product organically?” There are some marketers who would argue that if you haven’t sold X amount of your product organically, you...
by hmadmin | Aug 25, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Back when I was first growing my business, I used to get coaching from Russell Brunson. I always remember hearing him say in our inner circle meetings that if you have a hundred true believers, you can sell anything and have...
by hmadmin | Aug 20, 2020 | Perfect, Podcast
TweetSharePinShare3737 Shares SHOW NOTES A marketer’s worst nightmare is trying everything you can think of, but still having your ads fail to convert. There’s actually a very simple process you can follow to determine WHY your ads aren’t converting, and where you...
by hmadmin | Aug 18, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES When marketing doesn’t work we’re quick to blame the technical pieces. Maybe it was the strategy, or the funnel, or how I set up my ad. But in reality, the problem usually doesn’t lie in the technical. Typically, it lies in the...
by hmadmin | Aug 13, 2020 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES It’s never going to get any easier to attract your ideal customers than it is right now. That’s because the internet is a place that continues to get more crowded with every passing second. So how do you stand out instead of...
by hmadmin | Aug 11, 2020 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES Too often people want to just jump straight into the DOING when it comes to ads… … but they completely skip over the planning and strategizing part. While that might be the “boring” work, it is absolutely necessary for...
by hmadmin | Aug 6, 2020 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES If you’re not the very first person that your audience thinks of when they need what you and others in your industry offer…. Then you’re doing it wrong. And you’re missing out on tons of sales that are going to your competitors...
by hmadmin | Aug 4, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Today I wanted to clear up one of the most frequently asked questions I get: “How do I know if I’m ready for ads?” You can’t just throw an ad together and put it out there and expect it to work. First you have to make sure you...
by hmadmin | Jul 30, 2020 | Plan, Podcast
TweetSharePinShare22 Shares SHOW NOTES Why is it that we’re always so quick to share our success stories, but we almost never talk about our failures? Last year was an incredibly difficult time for my business. We were losing money, we were losing clients, I was not...
by hmadmin | Jul 28, 2020 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES “Numbers are scary!” No, they’re really not. I know numbers can be completely overwhelming and frustrating for some people, but the truth is that numbers are an entrepreneur’s best friend. I’d say that the majority of the time,...
by hmadmin | Jul 23, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES If there’s one thing that I see people mess up with their ads time and time again… It’s their budget. They don’t know how much they should budget… Or they aren’t willing to budget enough… Or they don’t understand when...
by hmadmin | Jul 21, 2020 | Podcast, Polish
TweetSharePinShare0 Shares SHOW NOTES If there’s one main goal entrepreneurs have, it’s securing clients. The tricky thing though, is that we’ll generate leads with our lower ticket products and courses (because warm leads are the people who are most likely to become...
by hmadmin | Jul 16, 2020 | Podcast
TweetSharePinShare369369 Shares SHOW NOTES There have been drastic changes in marketing lately with everything going on in the economy and with COVID-19. But not everyone has struggled – and that’s because they’ve already begun to pivot their strategies rather...
by hmadmin | Jul 14, 2020 | Podcast
TweetSharePinShare369369 Shares SHOW NOTES What’s all the fuss around micro offers these days? Maybe you’ve heard them called something different – a tiny offer, a micro product, or a self-liquidating offer (or SLO). They are one of the hottest strategies that...
by hmadmin | Jul 9, 2020 | Perfect, Podcast
TweetSharePinShare373373 Shares SHOW NOTES “I’ve got an audience and leads, but how the heck can I get them to actually start taking action?” Now if only I had a penny for every time I’ve gotten asked this question! No but seriously, this is a common problem that many...
by hmadmin | Jul 7, 2020 | Podcast
TweetSharePinShare369369 Shares SHOW NOTES Here’s a question I bet you’ve never asked yourself: Are you an “influencer” or an “influential entrepreneur”? A lot of people don’t even realize that there’s a distinction between the two, but trust me when I say the...
by hmadmin | Jul 2, 2020 | Plan, Podcast
TweetSharePinShare332332 Shares SHOW NOTES Do you want to crush your marketing goals and have massive success? I think it’s safe to say that anyone listening to this podcast would answer yes to that question. I know all too well that when you’re deep in your...
by hmadmin | Jun 30, 2020 | Perfect, Podcast
TweetSharePinShare332332 Shares SHOW NOTES “How do I reach more of my target audience?”This is a question I’m often asked. Creating goal-breaking ads and reaching your perfect audience are NOT the result of using any special ‘ninja’ targeting strategies. It...
by hmadmin | Jun 25, 2020 | Plan, Podcast
TweetSharePinShare332332 Shares SHOW NOTES I want to share with you an important concept that one of my very first Facebook ad clients taught me. This client went on Facebook live every. single. day… For an entire year! Not only did he never miss a day, but...
by hmadmin | Jun 23, 2020 | Perfect, Podcast
TweetSharePinShare332332 Shares SHOW NOTES “Why aren’t my leads converting to buyers?!” Yes, I know, this is a scenario that no one really wants to experience. But, if you find yourself in this situation, don’t run or feel bad about yourself and your...
by hmadmin | Jun 18, 2020 | Podcast, Polish
TweetSharePinShare332332 Shares SHOW NOTES Maybe your ads are working on a small scale, earning you a bit of profit, and starting to gain traction! If so YAY! That’s amazing! *virtual pat on the back* Celebrate, but don’t think this is all it takes to...
by hmadmin | Jun 16, 2020 | Podcast
TweetSharePinShare332332 Shares SHOW NOTES Today I want to talk through the purpose of lower ticket offers because lately I’ve been seeing a lot of success with what we call “SLO” or self liquidating offer funnels. This success didn’t just pop out of thin...
by hmadmin | Jun 11, 2020 | Perfect, Podcast
TweetSharePinShare332332 Shares SHOW NOTES A very common marketing question I get is: When will I see results? Are we talking a year?A month?Six months? I think it’s safe to say that when it comes to marketing, most people don’t want to play the long game. Why...
by hmadmin | Jun 9, 2020 | Podcast, Polish
TweetSharePinShare116116 Shares SHOW NOTES This is a common marketing question new + experienced business owners ask: When Do I Increase My Ad Spend? I have the answer for you, but it’s a bit more complicated than “Increase your ad spend when…” The reality is,...
by hmadmin | Jun 2, 2020 | Plan, Podcast
TweetSharePinShare332332 Shares SHOW NOTES Over half the time when marketing isn’t working, it’s because of MESSAGING. You could have the best strategy in the world and it wouldn’t matter if your messaging isn’t dialed in. Despite what you...
by hmadmin | May 28, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Lately, a lot of people have been asking me one question over and over again, “Emily, what is your secret to keeping a 95%+ client retention rate?” There are four secret ingredients that go into my Hirsh Marketing high...
by hmadmin | May 26, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Are you afraid of failure? In my opinion, there’s nothing wrong with being afraid of failure.I’m willing to bet that the majority of people in this world are afraid of failure too. As you and your company grow, you find...
by hmadmin | May 21, 2020 | Podcast, Polish
TweetSharePinShare0 Shares SHOW NOTES At this point in time, even with everything that’s going on in the world, I’m so happy to say that I’m having the best business growth to date in my company. After celebrating, this made me stop and think that now is the...
by hmadmin | May 19, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES I’ve been really excited lately. Why? Because live webinars are CRUSHING IT right now! Any dedicated business owner or serious entrepreneur should be super excited about this fact too. ✔️More people are at home, looking for ways...
by hmadmin | May 14, 2020 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES What is the most important thing in marketing? For me, it has to be MESSAGING. You’ve got your targeting, strategy, and offer down… but none of that matters if you’re not able to nail your messaging. I recently finished the...
by hmadmin | May 12, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES During this time of universal crisis, it may feel harder to stay focused than usual. Afterall, you’re being bombarded with endless social media distractions that have the potential to derail both you and your business. One of...
by hmadmin | May 7, 2020 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES One of the most important parts of marketing is actually the free “value” content you share with your audience (week-by-week and prior to a product launch). Whether it’s your opt-in/freebie, your weekly content emails, the videos...
by hmadmin | May 5, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES A “true” entrepreneur doesn’t let anything get in the way of making things work – even a financial crisis. Now, that doesn’t mean your business will get to the other side of this unscathed (or even unchanged).It means you...
by hmadmin | Apr 30, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES The worldwide outbreak of COVID-19 is affecting everyone differently. (I’ve heard so many stories! And here’s part of mine…) Three weeks before my state announced its “stay at home” order, my family welcomed a new baby. Which...
by hmadmin | Apr 28, 2020 | Perfect, Podcast
TweetSharePinShare104104 Shares SHOW NOTES One of the most eye-opening parts of a financial crisis like this (or really, the fear around it), is – you find out pretty quickly whether or not you’re on top of your numbers. And I’m noticing lots of successful...
by hmadmin | Apr 23, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES With so many people bringing their business online, I’ve received a lot of questions about how I run my team of 20+ employees virtually… This episode answers a few of those questions (+shares my biggest piece of advice for...
by hmadmin | Apr 21, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Curious about the experience of being a Hirsh Marketing client? I have the unique opportunity to have that experience myself – because Team Hirsh runs all my ads! So in this episode, I’m sharing a behind-the-scenes look at...
by hmadmin | Apr 16, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES There’s a lot of hype around automated content… because it’s an incredible time-saver, especially before you have a support team. But the current global pandemic brings light to the reality that – you can’t automate...
by hmadmin | Apr 14, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES If you follow The Hirsh Process to marketing… it always, always works (even in a worldwide economic crisis, apparently). Here’s proof! When COVID-19 started to shut down the US, a handful of our clients wanted to pull back, shut...
by hmadmin | Apr 9, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Feedback (positive + negative!) from your Team is vital to your success – and you know this! You rely on your team to serve your clients, to reach your goals, to grow your company. But, if you want QUALITY feedback from the...
by hmadmin | Apr 7, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Most advertisers (including my team) use standard retargeting ads… If someone leaves an application before it’s complete, for example, you can create ad-specific copy that says, “Go back and finish your application!” But, if you...
by hmadmin | Apr 2, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES There’s one common thread with nearly all of our most successful client launches… Marketing strategy that includes the pre-launch phase. The “pre-launch” is essentially a warm-up to your actual launch. The goal is to, one, GROW...
by hmadmin | Mar 31, 2020 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES If you’re just starting to run ads on Facebook, you don’t have a lot of pixel data to lean into – meaning, Facebook is still learning how to optimize your account, right? In this episode I’ll share a *trick* we use to speed...
by hmadmin | Mar 26, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES The #1 thing people get wrong with ads is… REPORTING. Because, it’s actually really hard to get accurate reports to explain exactly what happens to your leads – through the whole funnel. First, Facebook’s reporting can be up...
by hmadmin | Mar 24, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Welcome back to our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) Listen to Special...
by hmadmin | Mar 23, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Welcome back to our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) Listen to Special...
by hmadmin | Mar 22, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Welcome back to our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) Listen to Special...
by hmadmin | Mar 21, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Welcome back to our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) Listen to Special...
by hmadmin | Mar 20, 2020 | Podcast
TweetSharePinShare3838 Shares SHOW NOTES Welcome back to our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) Listen to Special...
by hmadmin | Mar 19, 2020 | Podcast
TweetSharePinShare3838 Shares SHOW NOTES Welcome back to our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) Listen to Special...
by hmadmin | Mar 18, 2020 | Podcast
TweetSharePinShare3838 Shares SHOW NOTES Welcome to the first episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.)...
by hmadmin | Mar 12, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES When you feel stressed, overwhelmed, or frustrated, how often do you think… “Nothing’s working – so I’m done, I’m starting over!” When things aren’t working (in life or business!), sometimes our “best” solution in the...
by hmadmin | Mar 10, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES This is something I’ve been saying for years – but I recently realized, I’m still learning this lesson, too. My husband and I started a business together before this one. And I was the brain behind going digital… until my...
by hmadmin | Mar 5, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES How often do you assume someone understands what you mean…. and later find out, they very clearly do NOT? Miscommunication happens most frequently when we’re not SPECIFIC enough, in both direct feedback and vital praise....
by hmadmin | Mar 3, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES In the first few months of 2020, Team Hirsh is finding a few new-ish trends happening with Facebook ads… The summary? Facebook wants you to use its pixel data + lean on the algorithms. Basically, the more power you give to...
by hmadmin | Feb 27, 2020 | Plan, Podcast
TweetSharePinShare1010 Shares SHOW NOTES The best marketing strategies consider their audience above all else. If you want marketing that “works,” your audience has to become your top priority! (This sounds simple, but lots of people don’t dig deep enough.) For...
by hmadmin | Feb 25, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Eternal business “growth” is impossible. Growing is only one phase in your journey to business success (and don’t worry, it’s one that you’ll repeat over and over again!). For the first few years of every business, growth is...
by hmadmin | Feb 20, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Retargeting ads are a sexy topic in the digital marketing world – and honestly, they work incredibly well (when done right)! But let’s back up for a minute: What’s a retargeting ad, and when can you implement it? Quite...
by hmadmin | Feb 18, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES In the last six months, a new marketing strategy has popped up inside the online influencer + digital marketing community… You’ve probably heard of it. You’ve likely seen Facebook ads from influencers teaching it. Let’s call it,...
by hmadmin | Feb 13, 2020 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES This is a common marketing question new + experienced business owners ask: Should I focus on organic or paid marketing first? My answer is not unusual – but it’s more complicated than “this or that.” The reality is, focusing...
by Emily Hirsh | Feb 11, 2020 | Podcast
TweetSharePinShare33 Shares Planning a live event in 2020? I haven’t shared live event strategies before – but actually, Team Hirsh launches live event marketing strategies on the regular! And right now, we’re in the middle of marketing our own LIVE event (read...
by Emily Hirsh | Feb 6, 2020 | Perfect, Podcast
TweetSharePinShare33 Shares The reality is, most of your sales will come from someone who has multiple touchpoints with your brand. But not everyone strategizes for this! Let’s say, approximately 1-3% of your leads convert to a sale post-webinar (the actual...
by Emily Hirsh | Feb 4, 2020 | Podcast
TweetSharePinShare44 Shares Very few entrepreneurs are able to have the level of focus necessary to master + scale a marketing strategy. Because, quite frankly – it’s hard to whittle down the good ideas that keep coming, to only a few that you put every ounce...
by Emily Hirsh | Jan 30, 2020 | Podcast
TweetSharePinShare0 Shares My brand NEW book Ignite Your Impact is out today! What. The. Accomplishment. I started writing this book in September 2019. And in less than six months, we’ve successfully self-published my first-ever “product.” This 100+ page explanation...
by Emily Hirsh | Jan 28, 2020 | Podcast
TweetSharePinShare0 Shares If you’re the CEO of your company, you’ve likely used what I’m calling, “entrepreneur intuition,” to get there. (And if you’re not quite “there” yet, wherever you want to be – you’ll need this mindset to get going!) I believe...
by Emily Hirsh | Jan 23, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares You know you need to track data to know whether your marketing efforts matter… (I’ve talked about it often enough!) But, do you know which numbers to track – and WHY? Too many people gather “all” the data, just to have metrics in the...
by Emily Hirsh | Jan 21, 2020 | Plan, Podcast
TweetSharePinShare0 Shares Any marketing strategy you execute is only as strong as your foundation. That seems simple enough, right? But so many people get this wrong. Your “foundation” includes more than a solid strategy for ads – when I say “build a solid...
by Emily Hirsh | Jan 10, 2020 | Plan, Podcast
TweetSharePinShare0 Shares You should never launch any marketing campaign without first defining your GOAL numbers… even if you’re selling something for the first time + have zero historical data to work with! This is vital to determining whether or not it works (and...
by Emily Hirsh | Jan 10, 2020 | Plan, Podcast
TweetSharePinShare0 Shares If you’re an entrepreneur of any kind, you likely have a hard time giving up on possibility… This is both your greatest gift + your most detrimental weakness. That’s why I want you to ask the question (right now!)… “Am I turning down...
by Emily Hirsh | Jan 9, 2020 | Plan, Podcast
TweetSharePinShare0 Shares Marketing that converts requires only 3 things: a stand-out offer, messaging that connects, and unique, custom-built strategy…. PRODUCT. MESSAGING. STRATEGY. That’s it! No fancy “ninja” skills that only an ads strategist knows about. (And...
by Emily Hirsh | Jan 7, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares Before you get too far into planning your “2020 business goals,” I want to remind you… Don’t forget to nurture those leads you bring in (and therefore keep them around long-term!). It’s a massive mistake to focus ONLY on your front-end...
by Emily Hirsh | Jan 2, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares You want consistent sales, right? We all do. But in order to have consistent sales, YOU have to be consistent in your marketing – especially with building your warm audience. You do this by consistently creating Value Content every...
by Emily Hirsh | Dec 27, 2019 | Podcast, Polish
TweetSharePinShare2727 Shares You might think you’re being obvious about what you sell + how someone can purchase… but you’re likely not (OR, you can be even more obvious!). How many times have you answered the same question 3 times on the same webinar? That’s what...
by Emily Hirsh | Dec 26, 2019 | Podcast, Polish
TweetSharePinShare0 Shares Before you get too far into planning your “2020 business goals,” I want to remind you… Don’t forget to nurture those leads you bring in (and therefore keep them around long-term!). It’s a massive mistake to focus ONLY on your front-end...
by Emily Hirsh | Dec 24, 2019 | Podcast, Polish
TweetSharePinShare77 Shares The challenge with high-ticket sales is that the person buying is unlikely to watch an hour-long webinar. (If this is your ICA, you’ve likely struggled with this from the beginning.) So then, how do you provide enough “nurturing” to build a...
by Emily Hirsh | Dec 19, 2019 | Podcast
TweetSharePinShare77 Shares I’ve spent more than 2 years building the systems and processes necessary for the service-side of my business (i.e. the client-facing members of Team Hirsh) to genuinely, truly excel beyond expectation. But, I’ve neglected my internal...
by Emily Hirsh | Dec 17, 2019 | Podcast, Polish
TweetSharePinShare77 Shares If you ask me about the 2020 goals for my business, all I have to say is… I want to simplify everything + make it even better! (I know that sounds boring, but playing the long-game in business means staying focused.) Here’s what I mean:...
by Emily Hirsh | Dec 12, 2019 | Plan, Podcast
TweetSharePinShare77 Shares Simple marketing strategies will beat half-baked complicated ones EVERY day of the week. And the foundation to all good (i.e. successful) marketing? Listening to YOUR customer (and responding to her feedback). (That’s why we create custom...
by Emily Hirsh | Dec 10, 2019 | Podcast
TweetSharePinShare77 Shares I started my “real” business (i.e. growing my team) two years ago, and at that point, it was almost entirely about growth. My profit margins were great (like 80 percent!), and it honestly felt like things could only go up, up, up from...
by Emily Hirsh | Dec 5, 2019 | Plan, Podcast
TweetSharePinShare77 Shares You know the difference between cold, warm, and hot traffic. But do you know which marketing strategies work best for each? This is an important detail that too many business owners neglect. Because really, it just takes some thoughtful...
by Emily Hirsh | Dec 3, 2019 | Plan, Podcast
SHOW NOTESHow often have you taken the “best” advice from a business coach (or colleague or friend)… only to find out later, it was completely WRONG for you? It happens to the best of us, honestly.Because it *seems* simple to replicate what works for someone else....
by Emily Hirsh | Nov 29, 2019 | Plan, Podcast
SHOW NOTESMy goal is always to simplify marketing so you can take smart, quick action – because honestly, marketing is NOT as complex as people say. The complicated strategies are often just a distraction.So today, I’m giving you a simple way to think through...
by Emily Hirsh | Nov 26, 2019 | Podcast, Polish
SHOW NOTESOne of the best parts of my job is sharing the wins + hard lessons from 60+ influencer accounts… with YOU!And today we’re talking about affiliate marketing during a live launch.Here’s what happened recently… Last quarter we had two separate clients live...
by Emily Hirsh | Nov 21, 2019 | Podcast
SHOW NOTESI’ve been off social media for 1 month now, and I’ve never been more present in my life + business. It sounds like a dramatic change (especially for the CEO of a company that strategizes ads on social media… ). But, our addiction to scrolling the ‘gram...
by Emily Hirsh | Nov 19, 2019 | Plan, Podcast
SHOW NOTESThere’s a lot of talk about the “Next Best Thing!” in marketing. And you’ll notice, it’s different depending on who you’re talking to (and what they’re selling). If you’re feeling stuck, confused, and overwhelmed with all the ‘noise,’ please know that you’re...
by Emily Hirsh | Nov 14, 2019 | Plan, Podcast
SHOW NOTESThere’s a trend happening right now in online business where entrepreneurs are choosing to build out in-house marketing teams v hire an agency. And honestly, it makes sense! There’s a lot of bad marketing agencies out there (because building one is hard!),...
by Emily Hirsh | Nov 12, 2019 | Plan, Podcast
TweetSharePinShare6262 Shares SHOW NOTES The word “funnel” has become almost taboo. And honestly, most people are confused about what it actually means. So let me set the record straight. Everyone has a funnel, because a “funnel” is just a customer’s...
by Emily Hirsh | Nov 9, 2019 | Podcast
TweetSharePinShare77 Shares SHOW NOTES I share very openly about the mistakes I’ve made in building my team, because I hope it prevents you from doing the same things. So, here’s a vulnerable admission to a big mistake: Until recently, I’ve been expecting my team to...
by Emily Hirsh | Nov 5, 2019 | Podcast
TweetSharePinShare77 Shares SHOW NOTES If you’re a visionary entrepreneur (and if you’re here, you likely are!), you will never, ever have a shortage of ideas. I promise. Your ‘brand new idea’ or this ‘once-in-a-lifetime opportunity’ might feel like the next best...
by Emily Hirsh | Oct 31, 2019 | Podcast
TweetSharePinShare77 Shares SHOW NOTES Last month I traveled a lot, which meant I asked my team to function without me over and over again. And here’s what I realized: That’s totally possible, IF we work out a few kinks. Taking a week-long vacation to write my book...
by Emily Hirsh | Oct 29, 2019 | Podcast
TweetSharePinShare77 Shares SHOW NOTES There’s an old saying in the marketing world, “With good marketing, you can sell anything!” And here’s my 15-minute speech about why that’s WRONG. Yes, you can market a bad product or service for a limited time – but...
by Emily Hirsh | Oct 24, 2019 | Podcast
TweetSharePinShare77 Shares SHOW NOTES I wrote a complete book within 2.5 days on a quick trip to Hawaii… That sounds crazy, right? But, thanks to Angela Lauria and her program, Author Incubator, I will soon cross “publish a book!” off my bucket list! So, this...
by Emily Hirsh | Oct 22, 2019 | Podcast
TweetSharePinShare77 Shares SHOW NOTES You’ve likely heard the phrase, “The customer is always right!” But guess what? That’s, um… NOT true. The customer is not always right. (And actually, s/he’s often WRONG.) Here’s an important distinction to make: YOU are the...
by Emily Hirsh | Oct 17, 2019 | Podcast, Polish
TweetSharePinShare77 Shares SHOW NOTES The people who ‘warm up’ their audience see better results with their launch, hands down. The people who regularly engage + connect with their warm audience (i.e. email list, social media followers, podcast listeners) generally...
by Emily Hirsh | Oct 15, 2019 | Podcast
TweetSharePinShare77 Shares SHOW NOTES Nobody talks about the detailed ups + downs of growing a MULTI-million dollar business… But, we freaking *need* to, because it’s not as ‘pretty’ as growing past your first $100K. Million-dollar business owners face discomfort....
by Emily Hirsh | Oct 10, 2019 | Podcast
TweetSharePinShare77 Shares SHOW NOTES My team recently created a 27-page document filled with DOs + DON’Ts for Facebook ad approval – following the ‘Facebook Apocalypse’ of August/September 2019. These are the nitty gritty details that sometimes take down whole...
by Emily Hirsh | Oct 8, 2019 | Podcast
TweetSharePinShare77 Shares SHOW NOTES When you’re in a live launch model, all your time is spent launching or preparing to launch. Which means, you have to be organized to really maximize your results. Yes, live launching can be incredibly exhausting. But if you...
by Emily Hirsh | Oct 3, 2019 | Perfect, Podcast
TweetSharePinShare77 Shares SHOW NOTES The difference between successful ads + failed marketing is not what you think. Goal-breaking ads are NOT the result of finding the best audiences, using the latest ‘ninja’ strategies, and knowing the best technique… Those things...
by Emily Hirsh | Oct 1, 2019 | Podcast
TweetSharePinShare77 Shares SHOW NOTES Not every “influencer” is a high-quality leader. And often, there’s a major gap between the go-getter visionary + her ability to lead a team. (I know this, because it’s true for me – and for so many influencers I know.) The...
by Emily Hirsh | Sep 26, 2019 | Perfect, Podcast
TweetSharePinShare77 Shares SHOW NOTES So you’ve started tracking your results from ads daily, weekly… but what are you doing with the data? How do you know what it means, really? Tracking your immediate results is one thing (i.e. what’s happened in one week?). But...
by Emily Hirsh | Sep 24, 2019 | Podcast, Polish
TweetSharePinShare77 Shares SHOW NOTES Information is not hard to find. And believe it or not, that’s not why people pay attention to you. You can find basically anything on the internet at this point. And yet, your followers read your emails, and ask you questions,...
by Emily Hirsh | Sep 19, 2019 | Podcast
TweetSharePinShare77 Shares SHOW NOTES Feeling frustrated with your one-man ads ‘team’? Tired of DIYing ads… only to waste your time + money? There comes a point in business when you’re ready to hire out your marketing – but when? And how do you know when you’re...
by Emily Hirsh | Sep 17, 2019 | Podcast
TweetSharePinShare77 Shares SHOW NOTES “You’re both successful and happy… but, how?” I hear this question more often than not – so today, I’m taking you behind-the-scenes of my daily life. Because, yes, you can be BOTH. You can have it ALL (though, you likely...
by Emily Hirsh | Sep 12, 2019 | Podcast, Polish
TweetSharePinShare77 Shares SHOW NOTES This question comes from our IGNITE support call – but it’s one every entrepreneur I know has grappled with, at least once… “What if I’m not selling to every lead on my list? Do I create a downsell/upsell offer?” My advice...
by Emily Hirsh | Sep 10, 2019 | Podcast
TweetSharePinShare77 Shares SHOW NOTES If you’re an entrepreneur who hates feeling boxed in by calendars, schedules, systems, processes… you’re normal. And yet, you really need those things to scale your business! I’m the rare breed of CEO who scores high in...
by Emily Hirsh | Sep 5, 2019 | Plan, Podcast
TweetSharePinShare77 Shares SHOW NOTES Not enough entrepreneurs know their numbers well enough to make accurate, REALISTIC projections (and therefore a budget) – but that changes today! In this episode, we’ll review the “how to” of setting your ads budget using...
by Emily Hirsh | Sep 3, 2019 | Perfect, Podcast
TweetSharePinShare77 Shares SHOW NOTES Marketing is an intricate puzzle of moving parts. And sometimes it’s confusing to pinpoint the exact “problem” that needs fixed… Is it the ads or your funnel? These parts have to work together, but also separately. Think about it...
by Emily Hirsh | Aug 29, 2019 | Podcast
TweetSharePinShare77 Shares SHOW NOTES This is a common misstep by so many entrepreneurs… near constant switching from one thing to another. I’m talking specifically about your marketing strategy here (but head back to episode 26 for more about how this relates...
by Emily Hirsh | Aug 27, 2019 | Perfect, Podcast
TweetSharePinShare77 SharesSHOW NOTESI hear this question time and again from current + potential clients… “When will I start to see results with my ads?”Well, the reality is… it varies! And it depends! (I know that’s not what you want to hear! But I’m not here to...
by Emily Hirsh | Aug 22, 2019 | Plan, Podcast
TweetSharePinShare77 SharesSHOW NOTESWhat if your warm traffic converts but cold traffic does not? Should you forget launching a cold traffic funnel?NO! Definitely not. I’m here to tell you, #1. This is completely normal. Your warm traffic will always convert better,...
by Emily Hirsh | Aug 20, 2019 | Podcast
TweetSharePinShare1010 Shares SHOW NOTES I’m frustrated with the lack of high-quality options in marketing for the in-betweeners… The business owners who have a solid foundation, but whose product isn’t proven (yet). This is a large group of people looking for a...
by Emily Hirsh | Aug 15, 2019 | Podcast
TweetSharePinShare1919 Shares SHOW NOTES Your problems don’t get smaller or go away as your company grows. They actually get bigger – especially when you’re the cause… So here’s what happened: I messed up a few months ago by ditching my own processes. And my...
by Emily Hirsh | Aug 13, 2019 | Plan, Podcast
TweetSharePinShare77 SharesSHOW NOTESI study highly successful business owners for a living. I follow Rachel Hollis’ Facebook Lives + listen to Brooke Castillo’s podcast + watch Amy Porterfield’s Instagram Stories…Here’s what all these people have in common:...
by Emily Hirsh | Aug 8, 2019 | Plan, Podcast
TweetSharePinShare77 SharesSHOW NOTESYou likely know that polarized marketing works better – but it’s still really, really hard to do (especially for the recovering people pleasers, i.e. me!).In the increasingly saturated world of online courses + coaching...
by Emily Hirsh | Aug 6, 2019 | Podcast
TweetSharePinShare99 Shares SHOW NOTES Be careful signing a contract or making a purchase of anything with a “results guarantee” on the price tag – especially if it comes with a timeframe. This should be a huge RED FLAG. Alarm bells should be ringing. Why?...
by Emily Hirsh | Aug 1, 2019 | Perfect, Podcast
TweetSharePinShare9090 Shares SHOW NOTES When I’m teaching The Hirsh Process, online or at events, I like to start with the question, “Can you define your marketing ‘success’?” And usually, only a handful of people even know what I mean. Even the billion-dollar...
by Emily Hirsh | Jul 30, 2019 | Podcast
TweetSharePinShare77 Shares SHOW NOTES “How do you get so much done in a 30-hour work week? How does your Team accomplish so much in one year?” Well, as usual, there’s a process behind it – and in this episode, I’m sharing all the details behind my time...
by Emily Hirsh | Jul 25, 2019 | Plan, Podcast
TweetSharePinShare77 SharesSHOW NOTESMy company is well-known for doing things differently. And our data-driven process behind “how to set your ad budget” is one of the best examples of this.Most ads agencies start with, “How much money do you want to spend?” But, I...
by Emily Hirsh | Jul 23, 2019 | Podcast, Polish
TweetSharePinShare9090 SharesSHOW NOTESThis is a question I never thought to answer, but it’s a common one: “When should I go evergreen with my funnel?”Now, evergreen funnels are typically the ‘sexier’ option – but remember, nothing is for everyone! (In this...
by Emily Hirsh | Jul 18, 2019 | Perfect, Podcast
TweetSharePinShare77 SharesSHOW NOTESThis is a common problem, because it’s really hard to get right, especially the first time.But, if you’re following a proven webinar funnel strategy + your offer is solid, the problem with your funnel is likely (yes, I’m saying it...
by Emily Hirsh | Jul 16, 2019 | Podcast
TweetSharePinShare1414 SharesSHOW NOTESI used to brag about this, but it was a mistake (and listen up, because – it’s a common one!).Until recently, I organized my company so that only one person ever reported to me. The reason is, I tasted freedom! I loved...
by Emily Hirsh | Jul 11, 2019 | Plan, Podcast
TweetSharePinShare77 SharesSHOW NOTESSolopreneurs, I’m talking to you. This needs to be said, even though not many people are talking about it:Marketing should be an above-the-line expense.Or, said differently – you should be intentionally (+strategically)...
by Emily Hirsh | Jul 9, 2019 | Plan, Podcast
TweetSharePinShare197197 SharesSHOW NOTESOne of my Core Beliefs is this: If you have a crappy product or a broken funnel, ads can’t help you. (And yet, so many entrepreneurs find themselves chasing “the next best thing” in marketing, only to neglect what matters...
by Emily Hirsh | Jul 5, 2019 | Podcast
TweetSharePinShare77 SharesSHOW NOTESYou should be tracking your delivery metrics every. single. day.Your “delivery metrics” will be specific to your business. You might track your retention rate, your refund rate, or your student success rate – but whatever...
by Emily Hirsh | Jul 2, 2019 | Podcast
TweetSharePinShare99 SharesSHOW NOTESOur course launch is officially complete – and I’m happy to report: We crushed our goals, EVEN with an unproven product!This episode is all about how (with some “take action” advice for anyone trying to sell a brand-new...
by Emily Hirsh | Jun 27, 2019 | Podcast
TweetSharePinShare77 SharesSHOW NOTESYou want to hear how I’m building my team virtually. And honestly, I think it’s so important – my team is the FOUNDATION to reaching our potential as a company.We’re an all-virtual team with 30+ members and 65+ clients...
by Emily Hirsh | Jun 25, 2019 | Podcast
TweetSharePinShare77 SharesSHOW NOTESDoors to IGNITE (our mega-course in marketing + ads) close soon! Here’s why you want to jump inside:I didn’t do this by myself. (You read that right – this course is not my own.)My team created IGNITE with me, and that’s what...
by Emily Hirsh | Jun 21, 2019 | Podcast
TweetSharePinShare77 SharesSHOW NOTESThe best way to learn marketing is by doing it, but – it’s not as easy as just diving in.There’s a science behind marketing that works. And the reason you haven’t figured it out yet is this: Until now, no one has offered a...
by Emily Hirsh | Jun 18, 2019 | Podcast
TweetSharePinShare77 SharesSHOW NOTES…and the best part? They’re now making $1M+ monthly and scaling!Now, there’s one caveat here (and this is IMPORTANT!): This client/partner knew their product would sell, because they had already proven its viability with...
by Emily Hirsh | Jun 13, 2019 | Podcast
TweetSharePinShare77 SharesSHOW NOTESThis is a Hirsh Marketing company record!One of our clients recently spent less than $500 ad spend to make $100k+ in sales (that’s 29,114% ROI, you guys).What made these ads so successful? I’m sharing our ‘lessons learned’ inside...
by Emily Hirsh | Jun 11, 2019 | Podcast
TweetSharePinShare77 SharesSHOW NOTESWhen you think of the Big Names in your industry, do you think, “I can do that, too!” or do you say, “NO WAY! Rachel Hollis, Marie Foleo, Tony Robbins.. They have something I don’t have, and that’s what makes them successful.”Too...
by Emily Hirsh | Jun 6, 2019 | Podcast
TweetSharePinShare77 SharesSHOW NOTESManaging $12M+ ad spend annually (for 70+ influencers!) provides quite a lot of insight around what’s working + not working in marketing today.If you receive our Hirsh Marketing Report you’ve read a snippet of this information...
by Emily Hirsh | Jun 4, 2019 | Podcast, Polish
TweetSharePinShare77 SharesSHOW NOTESI’ve been doing this since I started creating ads, and yet – it’s often hugely overlooked by even the smartest entrepreneurs.I’m talking about… building in a limited time sale (a flash sale!) to re-sell one of your current...
by Emily Hirsh | May 30, 2019 | Podcast
TweetSharePinShare1616 SharesSHOW NOTESI used to say people need nurturing before they get on the phone with you. But now, that’s not always true.As long as you provide value (even on the phone call!), that’s sometimes all the nurturing your client or customer needs....
by Emily Hirsh | May 28, 2019 | Podcast, Polish
TweetSharePinShare77 SharesSHOW NOTESYou’ve heard me and everyone else repeat the mantra, “FOCUS on one step at a time.”But you’re a visionary, which means – you have so many ideas! Honestly, you’re never going to feel like you’re doing ‘enough,’ and you’ll...
by Emily Hirsh | May 23, 2019 | Perfect, Podcast
TweetSharePinShare1717 SharesSHOW NOTESBefore you scale your funnel, you need to prove that it works! This is true for any new funnel – whether you’re brand new to business or you’ve been in business for decades.How do you do “prove it”? Well, you might not like...
by Emily Hirsh | May 21, 2019 | Podcast
TweetSharePinShare0 SharesSHOW NOTESSome people say you can market anything, but I disagree. If you’re marketing a crappy product or service, people will talk about how you don’t deliver – and that makes your ‘real’ success a whole lot harder.In this episode,...
by Emily Hirsh | May 16, 2019 | Podcast
TweetSharePin1Share1213 SharesSHOW NOTES*SPECIAL GUEST EPISODE*If you have a quality product, marketing will always work. It’s only a matter of time. But, are you ready + willing to wait?Our most successful clients trust The Hirsh Process, because it works. That means...
by Emily Hirsh | May 14, 2019 | Podcast
TweetSharePinShare77 SharesSHOW NOTESHirsh Marketing manages $1M+ in ad spend every month – which means we have access to all kinds of data that shows us what’s working (and not) in social media marketing.In this episode, I’m walking you through the TOP 3 ads...
by Emily Hirsh | May 9, 2019 | Plan, Podcast
TweetSharePinShare77 SharesSHOW NOTESOne of the biggest conversations we’re having with clients right now is – How can you customize the Customer Journey + Value Ladder to YOUR audience and the price of YOUR products?No matter what “they” say, you should never,...
by Emily Hirsh | May 7, 2019 | Podcast
TweetSharePinShare77 SharesSHOW NOTESWe’re planning our own budget for the upcoming launch of a brand new course – which means, we don’t have any data to pull from.How can we plan ahead, realistically?Well, this episode is all about “how to budget” without data,...
by Emily Hirsh | May 2, 2019 | Podcast
TweetSharePinShare0 SharesSHOW NOTES*SPECIAL GUEST EPISODE*Ads Manager Vanessa is bringing you strategy that’s new (even to me!).If you’re curious about how to use the data Facebook collects, this episode will provide all the clarity you need. Vanessa details some...
by Emily Hirsh | Apr 30, 2019 | Perfect, Podcast
TweetSharePinShare77 Shares SHOW NOTES “If you fail to understand your audience, then you’re probably going to fail to create a customer journey that is for them.” Let’s say you have a good product or service, but your funnel isn’t “working,” or your ads aren’t...
by Emily Hirsh | Apr 25, 2019 | Podcast
TweetSharePinShare77 SharesSHOW NOTES“I’m always going to be improving myself as a leader, but I want to empower and give my leaders and my managers the ability to also improve themselves.”I’m no longer the most important person in my company. I’m completely removed...
by Emily Hirsh | Apr 23, 2019 | Perfect, Podcast
[smart_track_player url=”http://traffic.libsyn.com/hirshmarketingunderground/Episode_66_Edited.mp3″ background=”#ffffff” ]TweetSharePinShare77 SharesSHOW NOTES“Retargeting ads don’t need to be complicated. You don’t need 25, you just want to...
by Emily Hirsh | Apr 18, 2019 | Podcast
TweetSharePinShare77 Shares SHOW NOTES "You don’t want to go into your launch already below your numbers that you would need to meet your goal. So how do you figure out your numbers that you would need to meet your goal? You would work backwards." Today we’re going...
by Emily Hirsh | Apr 16, 2019 | Podcast
TweetSharePinShare0 Shares*SPECIAL GUEST EPISODE*People are catching on to ads on social media – so the only ads that *work* are the ones that appear genuine, unique, and natural.This is especially true on Instagram stories (which is basically the NEW newsfeed;...
by Emily Hirsh | Apr 11, 2019 | Podcast
TweetSharePinShare77 SharesIt’s hard to keep up with the Facebook algorithm changes – but that’s our job here at Team Hirsh. And today I’m talking about the major algorithm changes that have happened recently ( from late 2018-early 2019).You’ve likely noticed...
by Emily Hirsh | Apr 9, 2019 | Podcast
TweetSharePinShare77 SharesIn marketing and in business, decision-making comes from looking at the numbers – as though you’re an “investor” in your company (shoutout to Alex Charfen’s Billionaire Code for this rhetoric!).I’ve successfully built a company where...
by hmadmin | Apr 4, 2019 | Podcast
TweetSharePinShare77 SharesAfter the Facebook + Instagram shutdown in March, a lot of people started asking, “How long will ads work on these platforms?”The day-long shutdown was a reminder that nothing lasts forever – everything phases out eventually.But here’s...
by hmadmin | Apr 2, 2019 | Podcast
TweetSharePinShare0 SharesFacebook is cracking down on ads lately, more so in 2019 than ever before.They look at the messaging in your ads. They look at the connection to your landing pages. They consider the promise you’re making to potential customers.(You might...
by hmadmin | Mar 28, 2019 | Podcast
This episode gets personal, because we’re talking about money and how my company makes it. (I feel vulnerable sharing any of this, but I think it’s an important conversation we’re not having enough.)Here’s the truth: Building my business to $1 million wasn’t that...
by Emily Hirsh | Mar 26, 2019 | Podcast
TweetSharePinShare77 SharesThere’s no way to “scale with intention” that doesn’t involve making decisions with your data. And there’s no way to get data besides spending money on ads. (That’s just a simple marketing truth, even if it’s not what you want to hear.)So,...
by Emily Hirsh | Mar 21, 2019 | Podcast
TweetSharePinShare77 Shares If you’re paying attention (and even if you’re not!), there’s a MAJOR change within Facebook ads that you need to know about… Campaign Budget Optimization (CBO) is taking over by September 2019. And in this episode, Senior Strategist...
by Emily Hirsh | Mar 19, 2019 | Podcast
TweetSharePinShare77 SharesWhat’s more important than launch week? Everything you do before and after.That’s what makes or breaks your success – especially as an influencer in 2019 (in an increasingly saturated marketplace).In this episode I’m jumping into...
by Emily Hirsh | Mar 14, 2019 | Podcast
TweetSharePinShare77 SharesMy whole team works remotely, and I made that hiring decision on purpose. So, if you’re unsure whether virtual teams work well or you question how it’s possible – this episode is for you.I say this again and again, but – my team...
by Emily Hirsh | Mar 12, 2019 | Podcast
TweetSharePinShare77 SharesIf you’re here, you know this already… Podcasts are an amazing source of visibility for your brand, because everyone’s listening!The reality is, listening to a podcast nearly topples Facebook lives, because that’s what people want right now...
by Emily Hirsh | Mar 7, 2019 | Podcast
TweetSharePinShare77 SharesThink about how you spend time on social media. If you’re anything like the rest of the world, you watch Instagram stories first (and maybe, only).Which is to say… If you’re not on Instagram stories already, you need to start right now!...
by Emily Hirsh | Mar 5, 2019 | Perfect, Podcast
[smart_track_player url=”http://traffic.libsyn.com/hirshmarketingunderground/Episode_52_edited.mp3″ background=”#ffffff” ]People often ask me, “How does your Team create ad creative that converts? Can you share your template?”Now, if you’ve...
by Emily Hirsh | Feb 28, 2019 | Podcast
TweetSharePinShare0 SharesFacebook reporting of your results can be up to 30 percent off. And third party reporting services are often inaccurate, too – or at least frustrating, confusing, and expensive.This is why Team Hirsh has created an in-house solution for...
by Emily Hirsh | Feb 26, 2019 | Podcast
TweetSharePinShare77 SharesPeople are trained to ignore ads. (You, too, honestly.)Just like switching the TV channel or changing the radio station, people will simply scroll past anything that appears like an ad on Facebook or Instagram….Unless you utilize this...
by Emily Hirsh | Feb 21, 2019 | Podcast
TweetSharePinShare77 SharesHow far in advance do you plan for a launch? And what do you do during the “pre-launch” period?Let me tell you this: What you do + how you show up in the months before your big launch will make or break your results. (I’m talking about the...
by Emily Hirsh | Feb 19, 2019 | Podcast
TweetSharePinShare77 Shares*Today’s topic is controversial (and it’s different from my usual marketing advice).*Here’s the truth: Building an online empire is hard work. Selling a digital product requires your time AND money. (Yes, you read that right.)In this...
by Emily Hirsh | Feb 14, 2019 | Podcast
TweetSharePinShare77 Shares*SPECIAL GUEST EPISODE*Wanna get to know Team Hirsh a little better? I’m so excited to introduce the genius behind some of our biggest client accounts – Senior Strategist, Roger!In this episode, Roger explains the NEW testing phase...
by Emily Hirsh | Feb 12, 2019 | Plan, Podcast
[smart_track_player url=”http://traffic.libsyn.com/hirshmarketingunderground/episode_46_edited.mp3″ background=”#ffffff” ]TweetSharePinShare77 SharesHow many funnels should a *successful* business have? How many products should you sell? How...
by Emily Hirsh | Feb 7, 2019 | Podcast
TweetSharePinShare77 SharesYes, webinars work – but not for everyone. The better question is – Will a webinar work for YOU?In this episode, I’m answering the ever-prominent questions, “Do webinars still work?” and “How do I know whether a webinar will work...
by Emily Hirsh | Feb 5, 2019 | Podcast
TweetSharePinShare77 SharesHere’s the good news: What you do today will pay off 6-12 months from now… if you do it right.(I’m talking about marketing here, but really, this applies to so many parts of your business!)In this episode I’m talking about the difference...
by Emily Hirsh | Jan 29, 2019 | Podcast
TweetSharePinShare77 SharesMy Team is well-known for ads that convert, but in this episode – I’m talking about our SECRET to why:Team Hirsh includes a full-house creative team! Copywriters, graphic designers, and a Creative Director whose superpower is whittling...
by Emily Hirsh | Jan 24, 2019 | Podcast
TweetSharePinShare77 SharesMarketing can be really overwhelming, especially if it’s not your main focus in business. And it’s easy to fall into the trap of using TEMPLATES, because everyone promises that theirs works, right?But, one of my core values is – NO...
by Emily Hirsh | Jan 22, 2019 | Podcast
TweetSharePinShare77 Shares*SPECIAL GUEST EPISODE* with Maria, our Director of Strategy.One of our newer clients had huge success in his first week working with us (think $4k in sales.. before ads!) all because of the customized strategy that our Director of Strategy,...
by Emily Hirsh | Jan 17, 2019 | Podcast
TweetSharePinShare77 SharesI’m creating a boutique marketing experience for every business owner who works with my team – even though we have 75+ clients! Wanna know how we do it?It’s all about the people I hire. And today I’m sharing the genius behind a hiring...
by Emily Hirsh | Jan 15, 2019 | Podcast
TweetSharePinShare99 SharesFacebook ads are the entrance into your funnel, right? Meaning, they’re not the whole strategy start to finish.On today’s episode, I’m taking you through a case study in failed marketing (i.e. the silo effect that happens when one company...
by Emily Hirsh | Jan 10, 2019 | Podcast
TweetSharePinShare22 Shares “I don’t want to be spammy and give a deadline.” I hear this time and again from potential partners, and.. I totally get that! I don’t want you to be inauthentic or scam your followers either. But, scarcity and urgency in your marketing is...
by Emily Hirsh | Jan 8, 2019 | Podcast
TweetSharePinShare22 Shares You’ve done the work to get the right people signed up for your webinar. They watched or they didn’t – but now they’re on your list! What’s next? How can you build up that ROI? On this episode I’m sharing the genius strategy behind...
by Emily Hirsh | Jan 3, 2019 | Podcast
What separates million-dollar business owners from the rest? I’ve got insider knowledge on 75+ influencers in this space, and I can tell you – it’s not what you think. They’re not crazy successful because they have the best funnel, or the best team, or the most...
by Emily Hirsh | Jan 1, 2019 | Podcast
Welcome to 2019! In our first episode of the new year, I’m sharing my predictions for what will (and won’t) work with digital marketing this year, in the age of hesitant buyers + a saturated marketplace. If you’re ready to snowball your success, this episode is packed...
by Emily Hirsh | Dec 28, 2018 | Podcast
It can be really tricky to scale ads quickly enough, especially during a live launch. And here’s the thing: There’s a right way and a wrong way. (If you’ve ever run ads and had an UNsuccessful day one, you know this well! Every day after is harder and harder to catch...
by Emily Hirsh | Dec 26, 2018 | Podcast
The entrepreneur curse that kills your marketing? Those 10,000 new ideas that steal your focus. Now, hear me out: You’re an entrepreneur, a visionary. Your ideas keep you afloat. But, if you try to make happen every single one, your business will fail. This episode is...
by Emily Hirsh | Dec 20, 2018 | Podcast
If you’ve got a webinar that leads to a high-ticket program, coaching or services, we’ve got the funnel HACK that will increase your sales (by 5-10 percent!). It’s no secret that webinar show up rates are on the decline. That doesn’t mean, though, that people don’t...
by Emily Hirsh | Dec 18, 2018 | Podcast
If you’re running ads to a webinar, 