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552: How 7 & 8 Figure CEOs View Their Business

552: How 7 & 8 Figure CEOs View Their Business

by | Aug 31, 2023 | Podcast

552: How 7 & 8 Figure CEOs View Their Business ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Do you manage your business from a proactive state? Every business contends with threats and liabilities, and it’s crucial to acknowledge and...
546: My Take On DM Marketing Strategies

546: My Take On DM Marketing Strategies

by | Aug 10, 2023 | Podcast

546: My Take On DM Marketing Strategies ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript In today’s episode, I’m diving headfirst into the world of DM strategies—the art of direct messaging to grow your business organically. Now, I’m not...
535: The 3 Layers In Every Successful Marketing Strategy

535: The 3 Layers In Every Successful Marketing Strategy

by | Jul 13, 2023 | Podcast

535: The 3 Layers In Every Successful Marketing Strategy ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript In today’s episode, we’re diving into the three layers of the Not For Lazy Marketers process and how they contribute to your overall...
530: If You’re Not Getting Sales – This Is The Problem

530: If You’re Not Getting Sales – This Is The Problem

by | Jun 27, 2023 | Podcast

530: If You’re Not Getting Sales – This Is The Problem ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Marketing can sometimes feel complicated, but in reality, it boils down to a few key factors that impact your success. In today’s episode,...
529: The 5 Steps To A Successful Summer Marketing Strategy

529: The 5 Steps To A Successful Summer Marketing Strategy

by | Jun 22, 2023 | Podcast

529: The 5 Steps To A Successful Summer Marketing Strategy ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript As entrepreneurs, we often face the challenge of dealing with a summer slowdown in revenue while still shouldering ongoing expenses. In...
527: 3 Ways To Make Summer Big Months For Your Business

527: 3 Ways To Make Summer Big Months For Your Business

by | Jun 15, 2023 | Podcast

527: 3 Ways To Make Summer Big Months For Your Business ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript In today’s episode, I am thrilled to share with you some valuable insights on how to maximize your business potential during the summer...
526: 5 Traits Of The Most Successful Entrepreneurs

526: 5 Traits Of The Most Successful Entrepreneurs

by | Jun 13, 2023 | Podcast

526: 5 Traits Of The Most Successful Entrepreneurs ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Today, I’m diving into traits that all successful entrepreneurs possess. Throughout the interviews I conducted last week with some of our most...
502: How To Use Buyer Personas To Improve Your Messaging

502: How To Use Buyer Personas To Improve Your Messaging

by | Apr 11, 2023 | Podcast

502: How To Use Buyer Personas To Improve Your Messaging ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript In today’s episode of Not For Lazy Marketers, I’m diving into the importance of defining your buyer personas and how it can benefit your...
497: The 3 Reasons Why Your Offer Isn’t Selling

497: The 3 Reasons Why Your Offer Isn’t Selling

by | Mar 24, 2023 | Podcast

497: The 3 Reasons Why Your Offer Isn’t Selling ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript If you have an offer that just isn’t selling, this episode is for you. Many people mistakenly think that their offer is not good enough or that people...
489: The 8 Things Our Most Profitable Clients are Doing

489: The 8 Things Our Most Profitable Clients are Doing

by | Mar 7, 2023 | Podcast

489: The 8 Things Our Most Profitable Clients are Doing ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript We are neck deep in businesses and their marketing day in and day out. When it comes to marketing and marketing success, we’ve seen it all! Have...
488: Is AI Going to Replace Us All?

488: Is AI Going to Replace Us All?

by | Mar 2, 2023 | Podcast

488: Is AI going to replace us all? ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I know you’ve been hearing about AI from everyone, in every corner, and in every space lately, and I also know it’s either filling you with excitement or concern…or...
485: Raw & Real Entrepreneurship Lessons with George Bryant

485: Raw & Real Entrepreneurship Lessons with George Bryant

by | Feb 22, 2023 | Podcast

485: Raw & Real Entrepreneurship Lessons with George Bryant  ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Last summer I hit a super low point in my business and it was around that same time I crossed paths with George Bryant. What I didn’t...
Ep 475: How To Create A Converting Lead Gen Offer

Ep 475: How To Create A Converting Lead Gen Offer

by | Jan 26, 2023 | Podcast

Ep 475: How To Create A Converting Lead Gen Offer ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Creating a high-value, free lead generation offer – one that creates a roadmap to your paid offer – can be a crucial part of your...
Ep 474: The #1 Thing Missing From Most Businesses Marketing

Ep 474: The #1 Thing Missing From Most Businesses Marketing

by | Jan 24, 2023 | Podcast

Ep 474: The #1 Thing Missing From Most Businesses Marketing ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I just wrapped up my incredible boot camp week of trainings for business owners, and I’ve been chatting with a ton of those participants in...
Ep 472: The 10 Things I’m Doing To Get To $10M This Year

Ep 472: The 10 Things I’m Doing To Get To $10M This Year

by | Jan 18, 2023 | Podcast

ep 472: The 10 Things I’m Doing To Get To $10M This Year ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript This year is going to be HUGE for my company. HUGE. It’s already started out absolutely amazing, and I have set things in place to ensure that...
Ep 470: 2022 Year in Review – Part Two

Ep 470: 2022 Year in Review – Part Two

by | Jan 4, 2023 | Podcast

ep 470: 2022 Year in Review – Part two ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript 2022 brought about a lot of growth for myself and within my business – and I’m excited to share WHAT propelled that growth. But it wasn’t all...
Ep 469: 2022 Year in Review – Part One

Ep 469: 2022 Year in Review – Part One

by | Dec 29, 2022 | Podcast

ep 469: 2022 Year in Review – Part One ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Are you ready to make the most of the new year and achieve growth, expansion, and fulfillment in your business? Join me in this special episode as I...
Ep 466: My Top 5 Lessons from 2022

Ep 466: My Top 5 Lessons from 2022

by | Dec 16, 2022 | Podcast

ep 466: My Top 5 Lessons from 2022 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Today I’m sharing my top lessons from 2022 (and 1 BIG mistake I will never make again). If I look back at myself six months ago, I don’t even fully recognize...
Ep 465: What To Do If Your Marketing Isn’t Working

Ep 465: What To Do If Your Marketing Isn’t Working

by | Dec 13, 2022 | Podcast

ep 465: What To Do If Your Marketing Isn’t Working ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I was inspired to record this episode when I received a message in my DMs from someone who was feeling frustrated with her marketing. She felt...
Ep 464: How To Know If You Should Be Running Paid Ads

Ep 464: How To Know If You Should Be Running Paid Ads

by | Dec 8, 2022 | Podcast

ep 464: How to Know if You Should Be Running Paid Ads Marketing Strategy ep 464: How to Know if You Should Be Running Paid Ads Marketing Strategy ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Is your business ready for paid ads? You might think...
Ep 462: Inside Intel From Over $700k In Black Friday Revenue

Ep 462: Inside Intel From Over $700k In Black Friday Revenue

by | Dec 1, 2022 | Podcast

ep 462: Inside Intel From Over $700k In Black Friday Revenue ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Are you ready for some inside intel on Black Friday?! Black Friday might be over, but knowing what worked (and what didn’t) is vital moving...
Ep 459: This Mindset Shift That Changed Everything For Me

Ep 459: This Mindset Shift That Changed Everything For Me

by | Nov 22, 2022 | Podcast

ep 459: This Mindset Shift That Changed Everything For Me ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Have you ever felt frustrated with your team, or people in general? You know those feelings of: – Why aren’t they moving as quickly as...
Ep 452: 5 Strategies to End 2022 Strong

Ep 452: 5 Strategies to End 2022 Strong

by | Nov 9, 2022 | Podcast

ep 452: 5 Strategies to End 2022 Strong ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Can you believe the end of 2022 is almost here?!  As business owners, the 4th quarter can leave us scrambling to wrap up the year on a positive note in-between...
Ep 451: This Should Be Your #1 Marketing Priority

Ep 451: This Should Be Your #1 Marketing Priority

by | Nov 3, 2022 | Podcast

ep 451:This Should Be Your #1 Marketing Priority ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Are you growing your warm audience? This can look like increasing your email list, social media following, overall reach of your content…  If...
Ep 449: Top 2 Things Our Most Successful Clients Do

Ep 449: Top 2 Things Our Most Successful Clients Do

by | Oct 27, 2022 | Podcast

ep 449: Top 2 Things Our Most Successful Clients Do ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript We all know what goes into successful marketing, right? There’s your strategy, your messaging, understanding of your ideal client, plus your actual...
Ep 448: Creating Intentional Content In Your Marketing

Ep 448: Creating Intentional Content In Your Marketing

by | Oct 25, 2022 | Podcast

ep 448: Creating Intentional Content in Your Marketing ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I’ve observed many business owners struggle when it comes to creating intentional content.  – and here’s the deal – Creating...
Ep 447: Update & Transparency from Me

Ep 447: Update & Transparency from Me

by | Oct 20, 2022 | Podcast

Update & Transparency from me Episode 447 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Today’s episode is coming at you chock full of transparency. These past few months have been filled with important lessons, valuable experiences, and much...
Ep 446: Not Many People Will Tell You This

Ep 446: Not Many People Will Tell You This

by | Oct 7, 2022 | Perfect

Not Many People Will Tell You This Episode 446 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I hope you’re ready for this, because today’s episode is one of my rants. It’s a topic that lights a fire in me, because it just isn’t talked about...
Ep 443: Make More Sales By Connecting Your Funnels & Offers

Ep 443: Make More Sales By Connecting Your Funnels & Offers

by | Sep 23, 2022 | Podcast

⇓Read The Transcript As business owners, we are always looking for a new solution or chasing a shiny object, when a lot of the time there’s a ton of opportunity sitting right in front of us.  Over the past few months, I have been on the frontlines creating strategies...
Ep 442: The Lies the Industry is Telling You

Ep 442: The Lies the Industry is Telling You

by | Sep 21, 2022 | Podcast

⇓Read The Transcript Today’s episode is all about LIES.  More specifically, the lies the industry and other entrepreneurs are telling you. Lies like… 🙄 Our launch was sooooo easy!  🙄 A 7-figure launch doesn’t require much investment or time at all!  🙄 I...
Ep 433: 6 Things That Are Working Right Now In Marketing

Ep 433: 6 Things That Are Working Right Now In Marketing

by | Aug 25, 2022 | Podcast

⇓Read The Transcript Marketing is always changing.  What’s working right now may not be what was working last year, last month, or even last week. At Hirsh Marketing, we discuss daily what is (and what isn’t!) working in the marketing world, so we can shift and make...
Ep 431: I Made 2 Mistakes That Cost Me Millions

Ep 431: I Made 2 Mistakes That Cost Me Millions

by | Aug 16, 2022 | Podcast

⇓Read The Transcript As a business owner, I’ve made mistakes. Mistakes that cost me millions.  MILLIONS.  I broke my own rules and my own advice, and honestly, it was a tough pill to swallow.  The past few months have been a life-changing journey for me. I’ve been...
Ep 429: Are Ads Essential in Today’s Market?

Ep 429: Are Ads Essential in Today’s Market?

by | Aug 3, 2022 | Podcast

⇓Read The Transcript In today’s climate, you may find yourself asking if ads are truly essential. Do you really need them to grow your business, or can they be cut in an attempt to help your bottom line?  I often tell business owners that everything in business...
Ep 428: What If Your Marketing Doesn’t Work?

Ep 428: What If Your Marketing Doesn’t Work?

by | Jul 28, 2022 | Podcast

⇓Read The Transcript Business owners frequently tell me they are afraid to launch offers that might fail.  They associate their VALUE with the success or failure of their marketing.   What if I told you that your value is not associated with the outcome of your...
Ep #419: When To Pivot Vs. Losing Focus

Ep #419: When To Pivot Vs. Losing Focus

by | Jul 7, 2022 | Podcast, Uncategorized

⇓Read The Transcript 1:10 Emily’s big announcement 7:48 How you know when it’s time to pivot 11:50 The biggest indicator it’s time to pivot 13:15 Keep this in mind before pivoting 16:25 What to think about in the next 6 months to make a right decision in your...
Ep #413: Online Businesses Have Been Lied To

Ep #413: Online Businesses Have Been Lied To

by | Jun 16, 2022 | Podcast, Uncategorized

⇓Read The Transcript **Coming Soon** WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth just as much as YOU (maybe even more)! We’re here to play the long game and help you...
Ep #411: Paradigm Shift In Your Marketing

Ep #411: Paradigm Shift In Your Marketing

by | Jun 9, 2022 | Podcast, Uncategorized

⇓Read The Transcript 2:50 How you can get help from Emily to create a custom marketing strategy for your business (it’s been years since she does something like that) 6:16 The latest change in advertising economics that is forcing businesses to adapt or go bankrupt...
EP #402: My Experience Trying MDMA

EP #402: My Experience Trying MDMA

by | May 19, 2022 | Podcast, Uncategorized

⇓Read The Transcript I am a person who likes control. But I am also a person who likes to push myself waaaay out of my comfort zone in the name of personal growth.  So… I tried MDMA. This wasn’t at a party or anything. This was with a healer and guide who...
EP #400: 6 Secrets To My Personal Success

EP #400: 6 Secrets To My Personal Success

by | May 12, 2022 | Podcast, Uncategorized

⇓Read The Transcript We made it! Welcome to the 400th episode! Thank you sooo much for listening, participating, sharing, and supporting this podcast. I absolutely LOVE sharing my marketing knowledge and CEO insights, and I hope these episodes help make running your...
EP #399: A Mistake Most CEOs Frequently Make

EP #399: A Mistake Most CEOs Frequently Make

by | May 10, 2022 | Podcast, Uncategorized

⇓Read The Transcript   I am totally guilty of this. In today’s episode, I’m reflecting on my journey as a leader and focusing on ONE big mistake I’ve made (and I’ve seen other CEOs) make that 100% blocks the best ideas from reaching your company. Sometimes what...
Ep #391: Maximizing Your Time As A 7-Figure CEO

Ep #391: Maximizing Your Time As A 7-Figure CEO

by | Apr 21, 2022 | Podcast

⇓Read The Transcript   People ask me this question All. The. Time… “With three kids, a husband, a business with 24 employees, and living a healthy lifestyle — how do you do it all??” It’s not that I magically have 47 hours in a day, I have the same amount of...
Ep #390: Are Facebook Ads Too Expensive?

Ep #390: Are Facebook Ads Too Expensive?

by | Apr 19, 2022 | Podcast

⇓Read The Transcript “Are Facebook ads too expensive now? Should I even try?” I get this question so often that I decided to create a whole episode dedicated to addressing it! In this episode, I share how to… Get the most of your marketing dollar Rock strategies...
Ep #387 – Testing Out Facebook Lead Form Ads

Ep #387 – Testing Out Facebook Lead Form Ads

by | Apr 7, 2022 | Podcast

⇓ READ TRANSCRIPT Should you use the Facebook Lead Form Ads?  This past month, we ran a giant experiment with Facebook Lead Form Ads because we wanted to see if anything had changed with the new iOS updates.  These ads typically result in low-quality leads, BUT...
Ep #384 – My Exact Process For Achieving All My Goals

Ep #384 – My Exact Process For Achieving All My Goals

by | Mar 29, 2022 | Podcast

⇓ READ TRANSCRIPT As Entrepreneurs, it is VERY easy to fall into overwhelm or burnout and STILL not achieve your goals. But it doesn’t have to be that way.  There is a simple, yet powerful, process I use over and over again to help me define my goals and take action...
Ep #377 – Should You Be Live Launching?

Ep #377 – Should You Be Live Launching?

by | Mar 15, 2022 | Podcast

⇓ READ TRANSCRIPT Is a live launch your next best strategic move? OR is evergreen more your speed?  The answer is not that simple.  Because both strategies work BUT for very different reasons and under very different conditions.  Sooo… if you’ve been told to...
Ep #374 – Using Deep Communication In Your Marketing

Ep #374 – Using Deep Communication In Your Marketing

by | Mar 3, 2022 | Podcast

⇓ READ TRANSCRIPT One of the BIGGEST (and most common) marketing mistakes I see is HOW people talk about their offers.  This episode was inspired by this HUGE fitness guru I’ve been following online.  I mostly follow her content for the workouts, but I’ve...
Ep #373 – Your Marketing Mindset

Ep #373 – Your Marketing Mindset

by | Mar 1, 2022 | Podcast

⇓ READ TRANSCRIPT Are you always trying new things in your marketing?  Experimenting? Testing? Analyzing? Reflecting? Adjusting? Pivoting?  If not, then you absolutely need to listen to this episode. Because perfection is going to kill your sales.  In this episode of...
Ep #371 – Your Company Metrics & KPIs

Ep #371 – Your Company Metrics & KPIs

by | Feb 22, 2022 | Podcast

⇓ READ TRANSCRIPT Podcasts, courses, coaches, books… Everyone wants to tell you “the right way” of doing things in your business.  It’s critical that you learn how to filter what advice will work for you (and what won’t) and how to make it your own.  Maybe...
Ep # 365 – Is Organic Content & Strategy Important?

Ep # 365 – Is Organic Content & Strategy Important?

by | Feb 10, 2022 | Podcast

⇓ READ TRANSCRIPT I created this podcast episode specifically for any business owner who… Feels like creating content is just a waste of time Creates content but isn’t quite sure why  Thinks an organic strategy isn’t necessary with paid ads Is...
Ep #364 – Should You Create Another Offer?

Ep #364 – Should You Create Another Offer?

by | Feb 8, 2022 | Podcast

⇓ READ TRANSCRIPT Thinking of adding a new offer?  You might want to think again.  I know it’s on-trend to build up your value ladder with a bunch of offers, OR maybe you’re just bored and ready to mix things up.  BUT adding a new offer is only a good...
Ep #362 – Do The Work Vs. Wait For Answers

Ep #362 – Do The Work Vs. Wait For Answers

by | Feb 1, 2022 | Podcast, Uncategorized

⇓ READ TRANSCRIPT Are you waiting for that ONE answer, leader, strategy, system, course, or person to save your business or skyrocket your growth?  Stop.  They’re not coming. Nobody is coming to save you.  And all that waiting and hoping and wishing is going to kill...
Ep #360 – Speed = Success

Ep #360 – Speed = Success

by | Jan 25, 2022 | Podcast

⇓ READ TRANSCRIPT I’ve been reflecting as I was creating and launching our new offer, Market Like A Pro, and one of the questions I asked myself is, “What makes us different?” Want to know my secret weapon? It’s how fast I move.  Speed = Results.  So when you’re...
Ep #352 – What If Your Success Wasn’t Optional?

Ep #352 – What If Your Success Wasn’t Optional?

by | Jan 11, 2022 | Podcast

⇓ READ TRANSCRIPT Why is it that some entrepreneurs celebrate huge wins, yet others say, “Oh well, I tried my best?” Spoiler alert: They don’t have a better funnel, higher ad spend, or anything you don’t… they’re taking an entirely different approach to...
Ep #349 – My 2021 Hard Struggles, Lessons & Wins

Ep #349 – My 2021 Hard Struggles, Lessons & Wins

by | Dec 23, 2021 | Podcast

⇓ READ TRANSCRIPT In this episode of the Not For Lazy Marketers Podcast I’ll be sharing clips from previous podcasts where I talked about my hardest struggles, lessons, and wins . Enjoy! WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team...
Ep #348 – The Big 4: Listener Favorites From 2021

Ep #348 – The Big 4: Listener Favorites From 2021

by | Dec 21, 2021 | Podcast

⇓ READ TRANSCRIPT To say 2021 was a difficult year for online businesses would be a massive understatement.  The rules have changed, ad costs have gone up, the iOS updates have wreaked their havoc. And through it all, I’ve committed to bringing you the latest...
Ep #345 – The Basics Can Always Create Success

Ep #345 – The Basics Can Always Create Success

by | Dec 9, 2021 | Podcast

⇓ READ TRANSCRIPT Emily Hirsh: WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth just as much as YOU (maybe even more)! We’re here to play the long game and help you...
Ep #343 – 2022 Marketing Predictions

Ep #343 – 2022 Marketing Predictions

by | Dec 2, 2021 | Podcast

⇓ READ TRANSCRIPT Let’s be real, 2021 was a rocky year for digital businesses. We were hit with the iOS updates, increased ad costs, felt the impact of COVID greater as PPE funds ran out, and so much more. So if you struggled this year, I hear you. But there is a...
Ep #339 – Fake Businesses Have Been Deplatformed

Ep #339 – Fake Businesses Have Been Deplatformed

by | Nov 18, 2021 | Podcast

⇓ READ TRANSCRIPT Recently, I had the opportunity to attend a party with a ton of incredibly brilliant, successful entrepreneurs. I met up with an acquaintance of mine and spent hours discussing the state of digital marketing today and what it takes to succeed in this...
Ep #334 – This Is Killing Your Success

Ep #334 – This Is Killing Your Success

by | Nov 1, 2021 | Podcast

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT So, if iOS updates, algorithms, and an overly saturated market aren’t killing my success… what is? To be honest with you, the BIGGEST thing that’s keeping you from achieving success, and a word of warning, I’m being BLUNT in...
Ep #332 – Running Ads In Q4 & Through The Holidays

Ep #332 – Running Ads In Q4 & Through The Holidays

by | Oct 28, 2021 | Podcast

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT The end of the year, Q4, the holidays, and 2022 are all right at our doorstep.  And I know SO many entrepreneurs that use this time of the year to take their foot off of the gas, but to be honest, that’s basically the opposite...
Ep #331 – iOS 15 Is Coming…What You Need To Know

Ep #331 – iOS 15 Is Coming…What You Need To Know

by | Oct 26, 2021 | Podcast

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Did we just witness the DEATH of email marketing? With the new opt-out privacy feature for the Mail app that iOS 15 is incorporating, it can feel that way. I get it.  But, I’m here to tell you that this update is NOT the...
Ep #327 – The Most Overlooked Component Of Your Marketing

Ep #327 – The Most Overlooked Component Of Your Marketing

by | Oct 12, 2021 | Podcast

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Time for a hard truth my friends. While it’s true that in this era of digital marketing having amazing messaging and creating content that will attract your ideal customer is critical… It doesn’t matter if you’re creating...
Ep #321 – The Big Shift – Your Marketing Has To Change

Ep #321 – The Big Shift – Your Marketing Has To Change

by | Sep 21, 2021 | Podcast

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT We are moving in a direction where micro-content is king across all industries. Buckle up my friends, a massive shift is coming to the digital marketing world. Your messaging, your strategy, your offer – they’re all still...
Ep #319 – When Business Is Hard

Ep #319 – When Business Is Hard

by | Sep 14, 2021 | Podcast

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT To all of my entrepreneur listeners that need the reminder: you are not alone. Business is hard. Anyone who makes it appear otherwise isn’t being fully transparent with you. Every single entrepreneur goes through seasons where...
Ep #314 – What Facebook’s Doing To Combat iOS Updates

Ep #314 – What Facebook’s Doing To Combat iOS Updates

by | Aug 26, 2021 | Podcast

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT If you’ve been banking on the new era of digital marketing being “temporary” and waiting for things to go back to “normal” you need to buckle up my friend. This is only the beginning. Facebook has been feeling the heat ever...
Ep #312 – The #1 Way To Improve Your Marketing

Ep #312 – The #1 Way To Improve Your Marketing

by | Aug 19, 2021 | Podcast

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT In today’s episode, I’m sharing the number one way to improve your marketing when: You’re struggling with outrageous ad costs. Your offer is failing to convert. Your engagement starts to plummet. Your marketing starts trending...
Ep #310 – Your Marketing Levers

Ep #310 – Your Marketing Levers

by | Aug 12, 2021 | Podcast

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Struggling to improve your marketing strategy and results? You’re not alone my friend. I don’t hang out on social media much these days, but occasionally I hop on Instagram to check my DM’s and browse through some of my favorite...
Ep. #308 – “But It Worked For Me A Year Ago”

Ep. #308 – “But It Worked For Me A Year Ago”

by | Aug 5, 2021 | Podcast

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT I hate to break it to you, but what worked a year ago in your marketing strategy won’t work today. If you’re feeling frustrated that you’re not seeing the same results from the same strategies that were crushing it last year, I...
307 – People Buy Your WHY, Not Your What

307 – People Buy Your WHY, Not Your What

by | Aug 3, 2021 | Podcast

TweetSharePinShare0 Shares SHOW NOTES I hate to break it to you, but people aren’t really interested in WHAT you do.  Odds are, there are thousands (if not millions) of other businesses that do the same thing you do. The same is true for my business. Hirsh Marketing...
306 – The Future Of Instagram & Video

306 – The Future Of Instagram & Video

by | Jul 29, 2021 | Podcast

TweetSharePinShare0 Shares SHOW NOTES The future of Instagram and content marketing is changing. The head of Instagram, Adam Mosseri, recently announced that Instagram is no longer a photo-sharing app. AKA, Instagram is panicking as it tries to compete more...
302 – What Are You Best In The World At?

302 – What Are You Best In The World At?

by | Jul 15, 2021 | Plan, Podcast

TweetSharePinShare0 Shares SHOW NOTES If I were to ask you over a cup of coffee what your business was the BEST in the world at doing, would you have a clear, concise answer? If YOU’RE not clear on this, neither is your audience – which means you aren’t...
301 – Combining Your Organic & Paid Strategies

301 – Combining Your Organic & Paid Strategies

by | Jul 13, 2021 | Perfect, Podcast

TweetSharePinShare0 Shares SHOW NOTES Which is better, organic or paid marketing? ? On one end of the spectrum, you have marketers who are 100% anti-paid strategies and ALL about organic… And on the other end, you have some who think organic marketing SUCKS because...
299 – Data & Metric Overwhelm?

299 – Data & Metric Overwhelm?

by | Jul 6, 2021 | Perfect, Podcast

TweetSharePinShare0 Shares SHOW NOTES Feeling completely overwhelmed by your data and metrics?  You are not alone my friend. I have seen countless entrepreneurs struggle to understand their data and allow it to be the driving force behind their decisions. And yet, if...
298 – Focus + Simplicity = Results

298 – Focus + Simplicity = Results

by | Jul 1, 2021 | Perfect, Podcast

TweetSharePinShare0 Shares SHOW NOTES Confession time, I’ve been doing something that I tell every other entrepreneur NOT to do.I always preach that you should focus on one funnel at a time until you get it converting extremely well… but I’ve been running WAY too many...
297 – 5 Touchpoints To A Sale

297 – 5 Touchpoints To A Sale

by | Jun 29, 2021 | Podcast, Polish

TweetSharePinShare0 Shares SHOW NOTES Let’s go back to marketing 101 for a second. I’m sure you’re familiar with the concept that, on average, it takes five to seven touchpoints with your brand before someone becomes a buyer. While it may seem like an obvious part of...
296 – The SOS iOS Response

296 – The SOS iOS Response

by | Jun 24, 2021 | Perfect, Podcast

TweetSharePinShare0 Shares SHOW NOTES Ever since the iOS 14 updates hit, so many marketers have been struggling to recover.They went from having solid, converting marketing strategies to all of a sudden having a strategy that WASN’T working, leading to a dip in...
295 – My Ad Costs Have Spiked, What Now?

295 – My Ad Costs Have Spiked, What Now?

by | Jun 22, 2021 | Perfect, Podcast

TweetSharePinShare0 Shares SHOW NOTES “My ad costs have spiked, what do I do now?” That’s a question I’m hit with consistently these days, especially in the wake of iOS 14.But let me be clear: you can’t just blame it all on iOS and choose to do nothing.That’s not...
292 – Leveraging A Podcast With Paid Ads

292 – Leveraging A Podcast With Paid Ads

by | Jun 10, 2021 | Plan, Podcast

TweetSharePinShare0 Shares SHOW NOTES Creating valuable content is one of the hardest things that we do as entrepreneurs. If you’re putting in the work to create that content, you should be leveraging it to the fullest extent. In my opinion, podcasts are one of the...
291 – The Knowledge Gap

291 – The Knowledge Gap

by | Jun 8, 2021 | Plan, Podcast

TweetSharePinShare0 Shares SHOW NOTES I recently read a fantastic marketing book called “Made To Stick”. It’s focused on how to get people to listen to your message. One of the concepts discussed in the book is something called the knowledge gap. Essentially, because...
289 – Current Ad Hacks In This New Era

289 – Current Ad Hacks In This New Era

by | Jun 1, 2021 | Perfect, Podcast

TweetSharePinShare0 Shares SHOW NOTES Feeling exhausted trying to keep up with all of the new changes from iOS 14? Don’t beat yourself up, you’re not alone. Team Hirsh has put together an iOS task force dedicated to staying on top of all the latest changes and...
288 – Your Business ‘One Thing’

288 – Your Business ‘One Thing’

by | May 27, 2021 | Plan, Podcast

TweetSharePinShare0 Shares SHOW NOTES If I asked you what is the one thing that your business excels at and does better than anyone else, could you give a clear, concise answer? Most people can’t. That’s because as visionaries and entrepreneurs, we’re often...
287 – Don’t Do This When Something Goes Wrong

287 – Don’t Do This When Something Goes Wrong

by | May 25, 2021 | Plan, Podcast

TweetSharePinShare0 Shares SHOW NOTES If there’s one thing that’s certain for us as entrepreneurs, it’s that we ALL experience periods of hardship. Unfortunately, not enough people talk about this. I promise that even the biggest, most successful entrepreneurs you...
283 – Facebook And It’s Push To AI

283 – Facebook And It’s Push To AI

by | May 11, 2021 | Plan, Podcast

TweetSharePinShare0 Shares SHOW NOTES Over the last two years my team and I have seen Facebook push AI more and more. Essentially, Facebook doesn’t even want you managing your ads. They’d prefer that you load it, set it, and forget it while their algorithm does all...
281 – Are Facebook Ad Costs Way Up?

281 – Are Facebook Ad Costs Way Up?

by | May 4, 2021 | Plan, Podcast

TweetSharePinShare0 Shares SHOW NOTES Are Facebook costs going up? Yes. Is it because of the new iOS updates? No. Can you still be profitable, even though it’s more expensive? Heck yes! The truth is, we’ve entered a new era in the digital marketing world. One in which...
278 – Your First Crucial Milestone In Marketing

278 – Your First Crucial Milestone In Marketing

by | Apr 22, 2021 | Plan, Podcast

TweetSharePinShare0 Shares SHOW NOTES Spoiler alert: your first milestone in your marketing is NOT to be instantly profitable. I know that’s not what you want to hear, but the truth is that’s not reality. Marketing is not about putting something out there and right...
275 – The 3 Main Elements To Testing Your Ads

275 – The 3 Main Elements To Testing Your Ads

by | Apr 13, 2021 | Perfect, Podcast

TweetSharePinShare0 Shares SHOW NOTES Testing your Facebook ads is not some overcomplicated magic formula that you have to create, despite what other marketing gurus might be telling you. It doesn’t require all this crazy A/B testing of your buttons, small tweaks in...
273 – The Stop Doing List

273 – The Stop Doing List

by | Apr 6, 2021 | Podcast

TweetSharePinShare0 Shares SHOW NOTES “A business will die from indigestion of good ideas, rather than a starvation of good ideas.” When it comes to marketing, there is no shortage of good ideas, strategies, or opportunities. There is so much noise about all of these...
272 – The Do’s & Don’ts Of Your Ad Creative

272 – The Do’s & Don’ts Of Your Ad Creative

by | Apr 1, 2021 | Plan, Podcast

TweetSharePinShare0 Shares SHOW NOTES Your ad creative is one of the most (if not THE most) important components of your ad success. But it’s something that many people struggle with and have so many questions about, like: “How many different versions of copy do I...
271 – Scaling Horizontally Vs. Scaling Vertically

271 – Scaling Horizontally Vs. Scaling Vertically

by | Mar 30, 2021 | Podcast, Polish

TweetSharePinShare0 Shares SHOW NOTES Scaling is truly an artform. Some have mastered it, and others haven’t even begun to crack the code. I’ve seen so many entrepreneurs who find micro-success in one area, one funnel, one ad, but they have a hard time replicating...
269 – Shift The Focus From You To Your Customer

269 – Shift The Focus From You To Your Customer

by | Mar 23, 2021 | Perfect, Podcast

TweetSharePinShare0 Shares SHOW NOTES Time for a hard truth my friends: your audience doesn’t care about you. It might be hard, but it’s the reality we’re in. Too often, marketers make the mistake of highlighting themselves in their messaging. They’ll go on and on...
Ep. #267 – Marketing A Brand vs. Marketing A Funnel

Ep. #267 – Marketing A Brand vs. Marketing A Funnel

by | Mar 16, 2021 | Plan, Podcast

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Looking for that one magic funnel that will explode your success, make you millions, and run perfectly all by itself – meaning you never have to lift another finger? If it sounds too good to be true… that’s because it is....
265 – The Truth About Retargeting Ads

265 – The Truth About Retargeting Ads

by | Mar 9, 2021 | Perfect, Podcast

TweetSharePinShare0 Shares SHOW NOTES “Retargeting ads are so sexy.” That’s probably what you’ve heard anyway, because everyone in the Facebook ads and marketing industry hypes them up so much. And they do work. Retargeting ads allow you to reach an incredibly hot...
261 – Your Email List Is Critical Right Now

261 – Your Email List Is Critical Right Now

by | Feb 23, 2021 | Plan, Podcast

TweetSharePinShare0 Shares SHOW NOTES This needs to be said: your email list is critical. I’ve heard several influencers in the online marketing space who claim email marketing is dead, and it’s simply not true. Social media is volatile right now with these new iOS...
260 – Your Facebook Ads & Tracking

260 – Your Facebook Ads & Tracking

by | Feb 18, 2021 | Perfect, Podcast

TweetSharePinShare0 Shares SHOW NOTES What’s the key to making confident, backed-by-data decisions for your business? Proper, consistent tracking. Most marketers equate tracking with “the bane of my existence” rather than “the key to my biz growth”. I promise, it...
259 – How To Run Visibility & Brand Awareness Ads

259 – How To Run Visibility & Brand Awareness Ads

by | Feb 16, 2021 | Plan, Podcast

TweetSharePinShare0 Shares SHOW NOTES What if I told you there was an amazingly simple and effective way to grow your warm audience, without having to exert extra time, effort, and energy? The secret here, my friends, is to run visibility & brand awareness ads!...
Ep. #258 – Marketing Overwhelm

Ep. #258 – Marketing Overwhelm

by | Feb 11, 2021 | Plan, Podcast

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT I need to rant today, my friends. A lot of influencers in the internet marketing space suggest that you should be showing up on every single social media platform, trying every single marketing strategy, running a million...
257 – What Result Do You Get Your Audience?

257 – What Result Do You Get Your Audience?

by | Feb 9, 2021 | Plan, Podcast

TweetSharePinShare0 Shares SHOW NOTES Hard truth: your audience doesn’t really care about what your offer is. They care about the results that your offer will get them. Far too often, I see people fail to clearly communicate the results their offer will deliver, while...
256 – When Is It Time To Increase My Budget

256 – When Is It Time To Increase My Budget

by | Feb 4, 2021 | Perfect, Podcast

TweetSharePinShare0 Shares SHOW NOTES   “When is it time to increase my ad spend budget?” That, my friend, is one of the most common questions I get whenever I do trainings. The truth is, the answer is not as complicated as you might think. There are two main...
255 – The Power Of Your Warm Audience

255 – The Power Of Your Warm Audience

by | Feb 2, 2021 | Perfect, Podcast

TweetSharePinShare0 Shares SHOW NOTES   If there’s one thing in your marketing that you should ALWAYS be doing, it’s this: building your warm audience.   The businesses that commit to consistently building their warm audience and delivering value to them...
252 – Don’t Be Gun Shy With Your Ads

252 – Don’t Be Gun Shy With Your Ads

by | Jan 21, 2021 | Perfect, Podcast

TweetSharePinShare0 Shares SHOW NOTES Has this ever happened to you? You launch a new ad, you’re super excited about it, it’s converting really well, when all of a sudden… it stops. You don’t know what to do next, so you just shut the ad off completely. This is one of...
249 – Everything You Need To Know About The iOS Update

249 – Everything You Need To Know About The iOS Update

by | Jan 12, 2021 | Podcast

TweetSharePinShare88 Shares SHOW NOTES The new iOS update is here, time to panic! Just kidding, you guys know me better than that. While the new iOS update has stirred up much anxiety and uncertainty for those of us working in marketing and advertising, I don’t...
248 – What Would A Billionaire Do?

248 – What Would A Billionaire Do?

by | Jan 7, 2021 | Perfect, Podcast

TweetSharePinShare0 Shares SHOW NOTES Warning, what you’re about to hear may trigger you. I know that there is this standard in the digital marketing space and that you’ve got to show up everywhere online, that you’ve got to post every single day, that you have to...
247 – This Will Kill Your Marketing Success This Year

247 – This Will Kill Your Marketing Success This Year

by | Jan 5, 2021 | Plan, Podcast

TweetSharePinShare0 Shares SHOW NOTES There is so much noise in the digital marketing world. Everywhere you look there’s a new strategy, a new app, a new platform, a new template. There are thousands of people telling you to try this, and this, and do it this way, not...
246 – 2020 Best Marketing Practices

246 – 2020 Best Marketing Practices

by | Dec 31, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES 2020 has finally come to a close. This year has been a curveball that has changed the digital marketing space in countless ways, likely for years to come. I sat down to reflect on everything that my team did this year, whether it...
245 – 2020 High Ticket Funnel Best Practices

245 – 2020 High Ticket Funnel Best Practices

by | Dec 29, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES Let’s chat about high ticket funnels today my friends. I am intimately familiar with high ticket funnel strategies because in my business, we sell everything via an application and a sales call – with the only exception...
244 – 2020 Self Liquidating Offer Funnel Best Practices

244 – 2020 Self Liquidating Offer Funnel Best Practices

by | Dec 24, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES This may be a bold opinion, but a self-liquidating offer (or SLO) funnel is NOT the be all end all strategy that other leaders in the digital marketing space claim it to be. That’s not to say that SLO funnels can’t be profitable,...
243 – 2020 Webinar Best Practices

243 – 2020 Webinar Best Practices

by | Dec 22, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES Webinars don’t work anymore – true or false? If you hear any marketing gurus saying that’s true, run! Webinars DO work and can be highly successful, as long as they’re done right. My team and I have worked with tons of...
241 – Plan Your Most Profitable Year Ever

241 – Plan Your Most Profitable Year Ever

by | Dec 15, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES In order to achieve that wild, massive success you’ve been dreaming of with your marketing, you CAN’T go into 2021 making this mistake: Planning your goals… but failing to create a custom strategy to execute that plan and...
239 – 7 Business Lessons I Learned In 2020

239 – 7 Business Lessons I Learned In 2020

by | Dec 8, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES A LOT has happened in 2020. The COVID-19 pandemic hit and is still impacting our lives today. I had my third baby, William, earlier this year. My team and I surpassed over $104M in revenue for our clients. I questioned the status...
237 – Value Drives Profit

237 – Value Drives Profit

by | Dec 1, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES As an entrepreneur, what should your number one priority be? Making more sales and generating more profit? Well… not exactly. Making money is absolutely important and one of the main reasons we’re in business in the first place,...
235 – The Real & Raw BTS Of My Launch Results

235 – The Real & Raw BTS Of My Launch Results

by | Nov 24, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES I recently came out of a MASSIVE live launch. Part of my strategy was to sell my signature course, Ignite, on a webinar. We spent months preparing for the launch, generating leads, warming them up, creating amazing content, and I...
233 – 2021 Marketing Predictions

233 – 2021 Marketing Predictions

by | Nov 17, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES Let’s talk about what’s in store for marketing in 2021. Marketing is an ever evolving field. What brought you success this year may not necessarily do the same next year, so you must be prepared to adapt and pivot your strategy as...
232 – How to Maximize & Leverage Your Paid Ad Leads

232 – How to Maximize & Leverage Your Paid Ad Leads

by | Nov 12, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES Here’s a mistake I see so many influencers make: They run ads to their webinar, their lead magnet, their *insert any kind of opt-in you can think of*. They pay a crap ton of money to acquire new leads that get added to their list....
231 – Behind The Scenes Of CEO Week

231 – Behind The Scenes Of CEO Week

by | Nov 10, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES A CEO’s work is truly never done. There will always be something for you to manage, there will always be some sort of challenge, there will always be unexpected fires that you have to put out. Even more so as your business...
229 – Leveraging The Holidays For Your Marketing & Ads

229 – Leveraging The Holidays For Your Marketing & Ads

by | Nov 3, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES It’s the most wonderful time of the year… to capitalize on your warm audience. With the holiday season right around the corner, there is so much opportunity to serve your audience and grow your business. But only if you know how...
228 – Everything You Need To Know About Running Ads In Q4

228 – Everything You Need To Know About Running Ads In Q4

by | Oct 29, 2020 | Podcast

TweetSharePinShare7070 Shares SHOW NOTES We’re in the middle of Q4 right now, and we’re going through a season. Ad costs are high. Ads are getting rejected left and right. The holidays are just around the corner. It’s challenging in the digital marketing sphere right...
227- Marketing Small Priced Digital Products & Offers

227- Marketing Small Priced Digital Products & Offers

by | Oct 27, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES After going through an exercise for planning ads budgets and sales with my Ads Like A Boss students, I noticed something major. Many of them had small priced digital products or offers – $17, $27, $97, and even $197. After...
225 – Fire Up Your Facebook Ads With These Three Secrets

225 – Fire Up Your Facebook Ads With These Three Secrets

by | Oct 20, 2020 | Podcast

  TweetSharePinShare0 Shares SHOW NOTES When people tell me the do any of the following, it makes me crazy: They throw money their at boosted posts They cross their fingers and just HOPE they’re ads will convert They do NOTHING when their ads don’t work NONE of those...
224 – What Does Buying Data Mean?

224 – What Does Buying Data Mean?

by | Oct 15, 2020 | Plan, Podcast

TweetSharePinShare0 Shares SHOW NOTES Those who invest in their business will prosper. Those who don’t will never grow. That is something that I genuinely believe. Buying data, no matter where you are in your business right now, is one of the most important...
220 – Top 3 Mistakes People Make In Their Marketing

220 – Top 3 Mistakes People Make In Their Marketing

by | Oct 1, 2020 | Plan, Podcast

TweetSharePinShare11 Shares SHOW NOTES How many times has one (or all) of the following happened to you? You wrote copy that you thought was good, but was completely disconnected from your audience. You tried using a certain strategy that worked for someone else, but...
219 – Scaling & Optimizing Your Ads & Marketing

219 – Scaling & Optimizing Your Ads & Marketing

by | Sep 29, 2020 | Perfect, Podcast

TweetSharePinShare22 Shares SHOW NOTES Think you’re “done” with your marketing? Think again! Marketing is an ever evolving process where there will ALWAYS be opportunities for improvement. Nothing you do will ever truly be “perfect.” There will always be issues that...
218 – Maximizing A Live Launch With A Pre Launch

218 – Maximizing A Live Launch With A Pre Launch

by | Sep 24, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES Almost every multi-million dollar live launch follows the exact same strategy. Why? Because it works, every single time. Live launching isn’t something you can do last minute. If you really want to maximize your results, you have...
217 – Maximizing Your Sales & Retargeting

217 – Maximizing Your Sales & Retargeting

by | Sep 22, 2020 | Podcast, Polish

TweetSharePinShare11 Shares SHOW NOTES Sales and retargeting ads can be a gold mine for your business… We’ve been able to generate hundreds of thousands and even a million dollars from abandoned cart ads that we only invested a few thousand of dollars into in ad...
216 – Diagnosing Your Marketing & Business Problems

216 – Diagnosing Your Marketing & Business Problems

by | Sep 17, 2020 | Podcast, Polish

TweetSharePinShare0 Shares SHOW NOTES A lot of people think marketing and business is rocket science. Spoiler alert, it’s not. When you’re faced with problems in your marketing or business, there’s usually a simple solution. There are no ninja tricks required, just...
214 – Finding Opportunity In Chaos & Stress

214 – Finding Opportunity In Chaos & Stress

by | Sep 10, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES When you’re an entrepreneur, you’re going to go through rough patches. That’s just inevitable. Business is not good and perfect 100% of the time. Anyone who is telling or showing you otherwise is NOT being real with you. To be...
213 – How To Maximize Your Lead Generation

213 – How To Maximize Your Lead Generation

by | Sep 8, 2020 | Perfect, Podcast

TweetSharePinShare0 Shares SHOW NOTES Leads – what every marketer wants, but can’t always easily get. And even if they can, they often struggle with getting them to convert. Now, like everything else in marketing, the secret to lead generation isn’t some crazy...
209 – Growing A Following Of True Believers

209 – Growing A Following Of True Believers

by | Aug 25, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES Back when I was first growing my business, I used to get coaching from Russell Brunson. I always remember hearing him say in our inner circle meetings that if you have a hundred true believers, you can sell anything and have...
208 – What To Do If My Ads Not Converting

208 – What To Do If My Ads Not Converting

by | Aug 20, 2020 | Perfect, Podcast

TweetSharePinShare3737 Shares SHOW NOTES A marketer’s worst nightmare is trying everything you can think of, but still having your ads fail to convert. There’s actually a very simple process you can follow to determine WHY your ads aren’t converting, and where you...
207 – Is Your Offer The Problem

207 – Is Your Offer The Problem

by | Aug 18, 2020 | Perfect, Podcast

TweetSharePinShare0 Shares SHOW NOTES When marketing doesn’t work we’re quick to blame the technical pieces. Maybe it was the strategy, or the funnel, or how I set up my ad. But in reality, the problem usually doesn’t lie in the technical. Typically, it lies in the...
205 – Your Marketing Foundation

205 – Your Marketing Foundation

by | Aug 11, 2020 | Plan, Podcast

TweetSharePinShare0 Shares SHOW NOTES Too often people want to just jump straight into the DOING when it comes to ads… … but they completely skip over the planning and strategizing part. While that might be the “boring” work, it is absolutely necessary for...
204 – The Importance of “Top of Mind” Marketing

204 – The Importance of “Top of Mind” Marketing

by | Aug 6, 2020 | Plan, Podcast

TweetSharePinShare0 Shares SHOW NOTES If you’re not the very first person that your audience thinks of when they need what you and others in your industry offer…. Then you’re doing it wrong. And you’re missing out on tons of sales that are going to your competitors...
203 – How Do I Know If I’m Ready For Ads?

203 – How Do I Know If I’m Ready For Ads?

by | Aug 4, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES Today I wanted to clear up one of the most frequently asked questions I get:  “How do I know if I’m ready for ads?” You can’t just throw an ad together and put it out there and expect it to work. First you have to make sure you...
202 – Business Lessons Nobody Will Tell You About

202 – Business Lessons Nobody Will Tell You About

by | Jul 30, 2020 | Plan, Podcast

[social_warfare] SHOW NOTES Why is it that we’re always so quick to share our success stories, but we almost never talk about our failures? Last year was an incredibly difficult time for my business.  We were losing money, we were losing clients, I was not doing a...
201 – Numbers. Are. Everything.

201 – Numbers. Are. Everything.

by | Jul 28, 2020 | Plan, Podcast

TweetSharePinShare0 Shares SHOW NOTES “Numbers are scary!” No, they’re really not. I know numbers can be completely overwhelming and frustrating for some people, but the truth is that numbers are an entrepreneur’s best friend. I’d say that the majority of the time,...
200 – The Two Types of Ads Budgets

200 – The Two Types of Ads Budgets

by | Jul 23, 2020 | Perfect, Podcast

TweetSharePinShare0 Shares SHOW NOTES If there’s one thing that I see people mess up with their ads time and time again… It’s their budget. They don’t know how much they should budget… Or they aren’t willing to budget enough… Or they don’t understand when...
199 – Creating Ascension Within Your Products

199 – Creating Ascension Within Your Products

by | Jul 21, 2020 | Podcast, Polish

TweetSharePinShare0 Shares SHOW NOTES If there’s one main goal entrepreneurs have, it’s securing clients. The tricky thing though, is that we’ll generate leads with our lower ticket products and courses (because warm leads are the people who are most likely to become...
195 – Influencer or Influential Entrepreneur?

195 – Influencer or Influential Entrepreneur?

by | Jul 7, 2020 | Podcast

TweetSharePinShare369369 Shares SHOW NOTES   Here’s a question I bet you’ve never asked yourself:  Are you an “influencer” or an “influential entrepreneur”? A lot of people don’t even realize that there’s a distinction between the two, but trust me when I say the...
194 – The 5 Keys To Massive Marketing Success

194 – The 5 Keys To Massive Marketing Success

by | Jul 2, 2020 | Plan, Podcast

TweetSharePinShare332332 Shares SHOW NOTES   Do you want to crush your marketing goals and have massive success?  I think it’s safe to say that anyone listening to this podcast would answer yes to that question.  I know all too well that when you’re deep in your...
193 – How Do I Reach More Of My Target Audience

193 – How Do I Reach More Of My Target Audience

by | Jun 30, 2020 | Perfect, Podcast

TweetSharePinShare332332 Shares SHOW NOTES   “How do I reach more of my target audience?”This is a question I’m often asked. Creating goal-breaking ads and reaching your perfect audience are NOT the result of using any special ‘ninja’ targeting strategies. It...
191 – Why Are My Leads Not Converting To Buyers

191 – Why Are My Leads Not Converting To Buyers

by | Jun 23, 2020 | Perfect, Podcast

TweetSharePinShare332332 Shares SHOW NOTES   “Why aren’t my leads converting to buyers?!” Yes, I know, this is a scenario that no one really wants to experience.  But, if you find yourself in this situation, don’t run or feel bad about yourself and your...
190 – Common Challenges When Scaling Ads

190 – Common Challenges When Scaling Ads

by | Jun 18, 2020 | Podcast, Polish

  TweetSharePinShare332332 Shares SHOW NOTES   Maybe your ads are working on a small scale, earning you a bit of profit, and starting to gain traction!  If so YAY! That’s amazing! *virtual pat on the back*   Celebrate, but don’t think this is all it takes to...
189 – What To Expect With Lower Ticket Offers

189 – What To Expect With Lower Ticket Offers

by | Jun 16, 2020 | Podcast

TweetSharePinShare332332 Shares SHOW NOTES   Today I want to talk through the purpose of lower ticket offers because lately I’ve been seeing a lot of success with what we call “SLO” or self liquidating offer funnels. This success didn’t just pop out of thin...
187 – When Do I Increase My Ad Spend?

187 – When Do I Increase My Ad Spend?

by | Jun 9, 2020 | Podcast, Polish

TweetSharePinShare116116 Shares SHOW NOTES This is a common marketing question new + experienced business owners ask: When Do I Increase My Ad Spend? I have the answer for you, but it’s a bit more complicated than “Increase your ad spend when…” The reality is,...
182 – Why LIVE Webinars Are CRUSHING It Right Now!

182 – Why LIVE Webinars Are CRUSHING It Right Now!

by | May 19, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES I’ve been really excited lately. Why? Because live webinars are CRUSHING IT right now!  Any dedicated business owner or serious entrepreneur should be super excited about this fact too. ✔️More people are at home, looking for ways...
181 – Market To What Your Audience Wants

181 – Market To What Your Audience Wants

by | May 14, 2020 | Plan, Podcast

TweetSharePinShare0 Shares SHOW NOTES What is the most important thing in marketing? For me, it has to be MESSAGING. You’ve got your targeting, strategy, and offer down… but none of that matters if you’re not able to nail your messaging.  I recently finished the...
180 – The Danger Of Distraction In A Crisis

180 – The Danger Of Distraction In A Crisis

by | May 12, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES During this time of universal crisis, it may feel harder to stay focused than usual. Afterall, you’re being bombarded with endless social media distractions that have the potential to derail both you and your business.   One of...
179 – Why Your Free Content Should Be Worth Paying For

179 – Why Your Free Content Should Be Worth Paying For

by | May 7, 2020 | Plan, Podcast

TweetSharePinShare0 Shares SHOW NOTES One of the most important parts of marketing is actually the free “value” content you share with your audience (week-by-week and prior to a product launch). Whether it’s your opt-in/freebie, your weekly content emails, the videos...
178 – The True Entrepreneurs Will Be Exposed

178 – The True Entrepreneurs Will Be Exposed

by | May 5, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES A “true” entrepreneur doesn’t let anything get in the way of making things work – even a financial crisis.  Now, that doesn’t mean your business will get to the other side of this unscathed (or even unchanged).It means you...
175 – Tips On Running Your Team & Business Online

175 – Tips On Running Your Team & Business Online

by | Apr 23, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES With so many people bringing their business online, I’ve received a lot of questions about how I run my team of 20+ employees virtually…  This episode answers a few of those questions (+shares my biggest piece of advice for...
174 – Test, Refine, Repeat

174 – Test, Refine, Repeat

by | Apr 21, 2020 | Perfect, Podcast

TweetSharePinShare0 Shares SHOW NOTES Curious about the experience of being a Hirsh Marketing client?  I have the unique opportunity to have that experience myself – because Team Hirsh runs all my ads!  So in this episode, I’m sharing a behind-the-scenes look at...
173 – Why You Can’t Automate Everything

173 – Why You Can’t Automate Everything

by | Apr 16, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES There’s a lot of hype around automated content… because it’s an incredible time-saver, especially before you have a support team. But the current global pandemic brings light to the reality that – you can’t automate...
171 – Giving And Receiving Feedback As A Leader

171 – Giving And Receiving Feedback As A Leader

by | Apr 9, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES Feedback (positive + negative!) from your Team is vital to your success – and you know this! You rely on your team to serve your clients, to reach your goals, to grow your company. But, if you want QUALITY feedback from the...
169 – Warming Up For A Launch

169 – Warming Up For A Launch

by | Apr 2, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES There’s one common thread with nearly all of our most successful client launches… Marketing strategy that includes the pre-launch phase. The “pre-launch” is essentially a warm-up to your actual launch. The goal is to, one, GROW...
168 – Strategy For A Newer Ad Account

168 – Strategy For A Newer Ad Account

by | Mar 31, 2020 | Plan, Podcast

TweetSharePinShare0 Shares SHOW NOTES If you’re just starting to run ads on Facebook, you don’t have a lot of pixel data to lean into – meaning, Facebook is still learning how to optimize your account, right? In this episode I’ll share a *trick* we use to speed...
167 – Reporting Transparency

167 – Reporting Transparency

by | Mar 26, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES The #1 thing people get wrong with ads is… REPORTING. Because, it’s actually really hard to get accurate reports to explain exactly what happens to your leads – through the whole funnel. First, Facebook’s reporting can be up...
163 – Special Edition 4 – Leadership In Chaos

163 – Special Edition 4 – Leadership In Chaos

by | Mar 21, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES Welcome back to our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) Listen to Special...
162 – Special Edition 3 – Following Data Vs Emotions

162 – Special Edition 3 – Following Data Vs Emotions

by | Mar 20, 2020 | Podcast

TweetSharePinShare3838 Shares SHOW NOTES Welcome back to our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) Listen to Special...
158 – Why Authentic Marketing Will Make Or Break You

158 – Why Authentic Marketing Will Make Or Break You

by | Mar 10, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES This is something I’ve been saying for years – but I recently realized, I’m still learning this lesson, too. My husband and I started a business together before this one. And I was the brain behind going digital… until my...
156 – Leaning On The Pixel Data + Algorithms

156 – Leaning On The Pixel Data + Algorithms

by | Mar 3, 2020 | Perfect, Podcast

TweetSharePinShare0 Shares SHOW NOTES In the first few months of 2020, Team Hirsh is finding a few new-ish trends happening with Facebook ads… The summary? Facebook wants you to use its pixel data + lean on the algorithms. Basically, the more power you give to...
154 – Embracing Business Cycles

154 – Embracing Business Cycles

by | Feb 25, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES Eternal business “growth” is impossible. Growing is only one phase in your journey to business success (and don’t worry, it’s one that you’ll repeat over and over again!). For the first few years of every business, growth is...
152 – The Problem With The Paid Challenges Fad

152 – The Problem With The Paid Challenges Fad

by | Feb 18, 2020 | Podcast

TweetSharePinShare0 Shares SHOW NOTES In the last six months, a new marketing strategy has popped up inside the online influencer + digital marketing community… You’ve probably heard of it. You’ve likely seen Facebook ads from influencers teaching it. Let’s call it,...
151- Organic Or Paid Traffic?

151- Organic Or Paid Traffic?

by | Feb 13, 2020 | Plan, Podcast

TweetSharePinShare0 Shares SHOW NOTES This is a common marketing question new + experienced business owners ask: Should I focus on organic or paid marketing first? My answer is not unusual – but it’s more complicated than “this or that.” The reality is, focusing...
150- Strategies For Marketing Live Events

150- Strategies For Marketing Live Events

by | Feb 11, 2020 | Podcast

TweetSharePinShare33 Shares Planning a live event in 2020?  I haven’t shared live event strategies before – but actually, Team Hirsh launches live event marketing strategies on the regular! And right now, we’re in the middle of marketing our own LIVE event (read...
149- Nurturing In Your Marketing

149- Nurturing In Your Marketing

by | Feb 6, 2020 | Perfect, Podcast

TweetSharePinShare33 Shares The reality is, most of your sales will come from someone who has multiple touchpoints with your brand.  But not everyone strategizes for this! Let’s say, approximately 1-3% of your leads convert to a sale post-webinar (the actual...
148- Very few entrepreneurs are able to do this

148- Very few entrepreneurs are able to do this

by | Feb 4, 2020 | Podcast

TweetSharePinShare44 Shares Very few entrepreneurs are able to have the level of focus necessary to master + scale a marketing strategy.  Because, quite frankly – it’s hard to whittle down the good ideas that keep coming, to only a few that you put every ounce...
147- Ignite Your Impact is here!

147- Ignite Your Impact is here!

by | Jan 30, 2020 | Podcast

TweetSharePinShare0 Shares My brand NEW book Ignite Your Impact is out today! What. The. Accomplishment. I started writing this book in September 2019. And in less than six months, we’ve successfully self-published my first-ever “product.” This 100+ page explanation...
146- Entrepreneur intuition

146- Entrepreneur intuition

by | Jan 28, 2020 | Podcast

TweetSharePinShare0 Shares If you’re the CEO of your company, you’ve likely used what I’m calling,  “entrepreneur intuition,” to get there. (And if you’re not quite “there” yet, wherever you want to be – you’ll need this mindset to get going!) I believe...
145- Let your numbers tell a story

145- Let your numbers tell a story

by | Jan 23, 2020 | Perfect, Podcast

TweetSharePinShare0 Shares You know you need to track data to know whether your marketing efforts matter… (I’ve talked about it often enough!) But, do you know which numbers to track – and WHY? Too many people gather “all” the data, just to have metrics in the...
143- Never launch an ad before defining this

143- Never launch an ad before defining this

by | Jan 10, 2020 | Plan, Podcast

TweetSharePinShare0 Shares You should never launch any marketing campaign without first defining your GOAL numbers… even if you’re selling something for the first time + have zero historical data to work with! This is vital to determining whether or not it works (and...
142- Do I have to niche?

142- Do I have to niche?

by | Jan 10, 2020 | Plan, Podcast

TweetSharePinShare0 Shares If you’re an entrepreneur of any kind, you likely have a hard time giving up on possibility…    This is both your greatest gift + your most detrimental weakness.  That’s why I want you to ask the question (right now!)… “Am I turning down...
141- The formula to successful marketing

141- The formula to successful marketing

by | Jan 9, 2020 | Plan, Podcast

TweetSharePinShare0 Shares Marketing that converts requires only 3 things: a stand-out offer, messaging that connects, and unique, custom-built strategy….  PRODUCT. MESSAGING. STRATEGY.  That’s it! No fancy “ninja” skills that only an ads strategist knows about.  (And...
137- Don’t ignore your nurturing + retention

137- Don’t ignore your nurturing + retention

by | Dec 26, 2019 | Podcast, Polish

TweetSharePinShare0 Shares Before you get too far into planning your “2020 business goals,” I want to remind you…  Don’t forget to nurture those leads you bring in (and therefore keep them around long-term!). It’s a massive mistake to focus ONLY on your front-end...
136- The microwebinar strategy

136- The microwebinar strategy

by | Dec 24, 2019 | Podcast, Polish

TweetSharePinShare77 Shares The challenge with high-ticket sales is that the person buying is unlikely to watch an hour-long webinar. (If this is your ICA, you’ve likely struggled with this from the beginning.) So then, how do you provide enough “nurturing” to build a...
135- The huge epiphany I had managing my team

135- The huge epiphany I had managing my team

by | Dec 19, 2019 | Podcast

TweetSharePinShare77 Shares I’ve spent more than 2 years building the systems and processes necessary for the service-side of my business (i.e. the client-facing members of Team Hirsh) to genuinely, truly excel beyond expectation.  But, I’ve neglected my internal...
132- Seasons in business

132- Seasons in business

by | Dec 10, 2019 | Podcast

TweetSharePinShare77 Shares I started my “real” business (i.e. growing my team) two years ago, and at that point, it was almost entirely about growth. My profit margins were great (like 80 percent!), and it honestly felt like things could only go up, up, up from...
129- Marketing Simplified: The Rule of One

129- Marketing Simplified: The Rule of One

by | Nov 29, 2019 | Plan, Podcast

SHOW NOTESMy goal is always to simplify marketing so you can take smart, quick action – because honestly, marketing is NOT as complex as people say. The complicated strategies are often just a distraction.So today, I’m giving you a simple way to think through...
128- The danger of having too many affiliates

128- The danger of having too many affiliates

by | Nov 26, 2019 | Podcast, Polish

SHOW NOTESOne of the best parts of my job is sharing the wins + hard lessons from 60+ influencer accounts… with YOU!And today we’re talking about affiliate marketing during a live launch.Here’s what happened recently… Last quarter we had two separate clients live...
127- Why I (pretty much) quit my personal social media

127- Why I (pretty much) quit my personal social media

by | Nov 21, 2019 | Podcast

SHOW NOTESI’ve been off social media for 1 month now, and I’ve never been more present in my life + business. It sounds like a dramatic change (especially for the CEO of a company that strategizes ads on social media… ). But, our addiction to scrolling the ‘gram...
126- Stop buying into the marketing noise

126- Stop buying into the marketing noise

by | Nov 19, 2019 | Plan, Podcast

SHOW NOTESThere’s a lot of talk about the “Next Best Thing!” in marketing. And you’ll notice, it’s different depending on who you’re talking to (and what they’re selling). If you’re feeling stuck, confused, and overwhelmed with all the ‘noise,’ please know that you’re...
125- The big problem with an in-house ads team

125- The big problem with an in-house ads team

by | Nov 14, 2019 | Plan, Podcast

SHOW NOTESThere’s a trend happening right now in online business where entrepreneurs are choosing to build out in-house marketing teams v hire an agency. And honestly, it makes sense! There’s a lot of bad marketing agencies out there (because building one is hard!),...
124- Everyone has a funnel

124- Everyone has a funnel

by | Nov 12, 2019 | Plan, Podcast

  TweetSharePinShare6262 Shares   SHOW NOTES The word “funnel” has become almost taboo. And honestly, most people are confused about what it actually means.  So let me set the record straight.  Everyone has a funnel, because a “funnel” is just a customer’s...
123- Why I Doubled My Team’s Paid Vacation Time

123- Why I Doubled My Team’s Paid Vacation Time

by | Nov 9, 2019 | Podcast

TweetSharePinShare77 Shares SHOW NOTES I share very openly about the mistakes I’ve made in building my team, because I hope it prevents you from doing the same things.  So, here’s a vulnerable admission to a big mistake: Until recently, I’ve been expecting my team to...
122- The #1 Weakness Of Most Entrepreneurs + Marketers

122- The #1 Weakness Of Most Entrepreneurs + Marketers

by | Nov 5, 2019 | Podcast

TweetSharePinShare77 Shares SHOW NOTES If you’re a visionary entrepreneur (and if you’re here, you likely are!), you will never, ever have a shortage of ideas. I promise. Your ‘brand new idea’ or this ‘once-in-a-lifetime opportunity’ might feel like the next best...
120- Why You Can’t Market Just Anything

120- Why You Can’t Market Just Anything

by | Oct 29, 2019 | Podcast

TweetSharePinShare77 Shares SHOW NOTES There’s an old saying in the marketing world, “With good marketing, you can sell anything!” And here’s my 15-minute speech about why that’s WRONG. Yes, you can market a bad product or service for a limited time – but...
119- How I Wrote A Book In 2.5 Days

119- How I Wrote A Book In 2.5 Days

by | Oct 24, 2019 | Podcast

TweetSharePinShare77 Shares SHOW NOTES I wrote a complete book within 2.5 days on a quick trip to Hawaii… That sounds crazy, right? But, thanks to Angela Lauria and her program, Author Incubator, I will soon cross “publish a book!” off my bucket list! So, this...
118- The Customer Is Not Always Right

118- The Customer Is Not Always Right

by | Oct 22, 2019 | Podcast

TweetSharePinShare77 Shares SHOW NOTES You’ve likely heard the phrase, “The customer is always right!” But guess what? That’s, um… NOT true. The customer is not always right. (And actually, s/he’s often WRONG.) Here’s an important distinction to make: YOU are the...
117- Warming Up Your Audience For Launches

117- Warming Up Your Audience For Launches

by | Oct 17, 2019 | Podcast, Polish

TweetSharePinShare77 Shares SHOW NOTES The people who ‘warm up’ their audience see better results with their launch, hands down. The people who regularly engage + connect with their warm audience (i.e. email list, social media followers, podcast listeners) generally...
116- Protecting Your Time + Energy As A CEO

116- Protecting Your Time + Energy As A CEO

by | Oct 15, 2019 | Podcast

TweetSharePinShare77 Shares SHOW NOTES Nobody talks about the detailed ups + downs of growing a MULTI-million dollar business… But, we freaking *need* to, because it’s not as ‘pretty’ as growing past your first $100K. Million-dollar business owners face discomfort....
115- Facebook Apocalypse + Account Shut Downs

115- Facebook Apocalypse + Account Shut Downs

by | Oct 10, 2019 | Podcast

TweetSharePinShare77 Shares SHOW NOTES My team recently created a 27-page document filled with DOs + DON’Ts for Facebook ad approval – following the ‘Facebook Apocalypse’ of August/September 2019. These are the nitty gritty details that sometimes take down whole...
114- Behind-The-Scenes: Team Hirsh Launch Planning

114- Behind-The-Scenes: Team Hirsh Launch Planning

by | Oct 8, 2019 | Podcast

TweetSharePinShare77 Shares SHOW NOTES When you’re in a live launch model, all your time is spent launching or preparing to launch. Which means, you have to be organized to really maximize your results. Yes, live launching can be incredibly exhausting. But if you...
112- Treat All Your Business Relationships This Way

112- Treat All Your Business Relationships This Way

by | Oct 1, 2019 | Podcast

TweetSharePinShare77 Shares SHOW NOTES Not every “influencer” is a high-quality leader. And often, there’s a major gap between the go-getter visionary + her ability to lead a team. (I know this, because it’s true for me – and for so many influencers I know.) The...