by hmadmin | Oct 7, 2022 | Perfect
Not Many People Will Tell You This Episode 446 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I hope you’re ready for this, because today’s episode is one of my rants. It’s a topic that lights a fire in me, because it just isn’t talked about...
by hmadmin | Jul 19, 2022 | growth, mindset, Perfect, Podcast, Uncategorized
⇓Read The Transcript Growing a team to help run a 7-Figure business is no joke. It cannot be about how you FEEL in the moment and bringing your ideas to the table. You have to have every single step of growing your business tied to an outcome that is measurable. ...
by hmadmin | Jul 18, 2022 | growth, mindset, Perfect, Podcast
Something that’s easy to forget in the online marketing world is that no matter how much tech, how much automation, and how much artificial intelligence we can leverage to get leads and sales… there are real HUMANS that are ultimately making the decisions of whether...
by hmadmin | Jul 14, 2022 | mindset, Perfect, Plan, Podcast
As a CEO, the responsibility of leading a team can be HEAVY sometimes! Add that to the pile of (literal) crap that can be happening in your personal life and I got to my breaking point and in a place where I felt like just burning it all down and walking away. When...
by hmadmin | Jul 12, 2022 | Perfect, Plan, Podcast
3:44 The most important thing you do in your marketing 6:10 The simple exercise 9:40 The question your audience is always asking themselves WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about...
by hmadmin | Jul 20, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Let’s chat about organic marketing today my friends. I’ve seen countless entrepreneurs struggling to break ground organically and find success, who are convinced that the algorithm is a monster out to get them. In reality, they...
by hmadmin | Jul 13, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Which is better, organic or paid marketing? ? On one end of the spectrum, you have marketers who are 100% anti-paid strategies and ALL about organic… And on the other end, you have some who think organic marketing SUCKS because...
by hmadmin | Jul 6, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Feeling completely overwhelmed by your data and metrics? You are not alone my friend. I have seen countless entrepreneurs struggle to understand their data and allow it to be the driving force behind their decisions. And yet, if...
by hmadmin | Jul 1, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Confession time, I’ve been doing something that I tell every other entrepreneur NOT to do.I always preach that you should focus on one funnel at a time until you get it converting extremely well… but I’ve been running WAY too many...
by hmadmin | Jun 24, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Ever since the iOS 14 updates hit, so many marketers have been struggling to recover.They went from having solid, converting marketing strategies to all of a sudden having a strategy that WASN’T working, leading to a dip in...
by hmadmin | Jun 22, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES “My ad costs have spiked, what do I do now?” That’s a question I’m hit with consistently these days, especially in the wake of iOS 14.But let me be clear: you can’t just blame it all on iOS and choose to do nothing.That’s not...
by hmadmin | Jun 15, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES NEVER underestimate the power of your warm audience.If you’ve been keeping up with me on social media, you might have seen that I held a Marketing Mixer to unveil my newly revamped Ignite Academy.This campaign was a massive...
by hmadmin | Jun 3, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Nothing irks me quite as much as when people brag about all of the success they were able to achieve organically without having to “cheat” by using Facebook ads. Is growing your business purely through organic methods an amazing...
by hmadmin | Jun 1, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Feeling exhausted trying to keep up with all of the new changes from iOS 14? Don’t beat yourself up, you’re not alone. Team Hirsh has put together an iOS task force dedicated to staying on top of all the latest changes and...
by hmadmin | May 20, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES The real key to getting more sales is creating an engaged audience of true believers. Where many marketers fall short of creating an engaged audience is that in their webinar, sales call, podcast, etc., they primarily focus on:...
by hmadmin | May 13, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Creating a converting webinar truly is an artform. Rarely will you create a “perfect” webinar on the first try – they often take several iterations to get right. I’ve done about 15 webinars myself, and each time I always...
by hmadmin | May 6, 2021 | Perfect, Podcast
TweetSharePin1Share1 Shares SHOW NOTES Oftentimes, marketers are afraid to deter potential customers from buying their product/service. Because of that fear, they end up creating messaging that is far too broad, doesn’t stand out, and ultimately doesn’t hook enough...
by hmadmin | Apr 27, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Too many influencers have gotten away with perpetuating this idea that running a digital business is incredibly easy. Not any more. Digital businesses are NOT easy. Sure, you have the potential for much greater reach and impact...
by hmadmin | Apr 15, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Wouldn’t it be nice if you could just launch one webinar, one funnel, one campaign, hit the magic formula to overnight success, and let it all just run in the background without ever changing a thing? It certainly would, however…...
by hmadmin | Apr 13, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Testing your Facebook ads is not some overcomplicated magic formula that you have to create, despite what other marketing gurus might be telling you. It doesn’t require all this crazy A/B testing of your buttons, small tweaks in...
by hmadmin | Mar 23, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Time for a hard truth my friends: your audience doesn’t care about you. It might be hard, but it’s the reality we’re in. Too often, marketers make the mistake of highlighting themselves in their messaging. They’ll go on and on...
by hmadmin | Mar 18, 2021 | Perfect, Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Can’t seem to figure out how to nail down your targeting? Maybe you’re not sure how to test new audiences, how big your audience size should be, how to properly use ‘and’ factors, or how to walk the line between being really...
by hmadmin | Mar 9, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES “Retargeting ads are so sexy.” That’s probably what you’ve heard anyway, because everyone in the Facebook ads and marketing industry hypes them up so much. And they do work. Retargeting ads allow you to reach an incredibly hot...
by hmadmin | Feb 18, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES What’s the key to making confident, backed-by-data decisions for your business? Proper, consistent tracking. Most marketers equate tracking with “the bane of my existence” rather than “the key to my biz growth”. I promise, it...
by hmadmin | Feb 4, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES “When is it time to increase my ad spend budget?” That, my friend, is one of the most common questions I get whenever I do trainings. The truth is, the answer is not as complicated as you might think. There are two main...
by hmadmin | Feb 2, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES If there’s one thing in your marketing that you should ALWAYS be doing, it’s this: building your warm audience. The businesses that commit to consistently building their warm audience and delivering value to them...
by hmadmin | Jan 21, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Has this ever happened to you? You launch a new ad, you’re super excited about it, it’s converting really well, when all of a sudden… it stops. You don’t know what to do next, so you just shut the ad off completely. This is one of...
by hmadmin | Jan 14, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES One of the most frequently asked questions I receive, whether it be from my Ignite students, in a reply to an email, in my Insta DM’s, is this: If my ad is doing X, Y, Z, or if my results are showing this, what should be my next...
by hmadmin | Jan 7, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Warning, what you’re about to hear may trigger you. I know that there is this standard in the digital marketing space and that you’ve got to show up everywhere online, that you’ve got to post every single day, that you have to...
by hmadmin | Dec 17, 2020 | Perfect, Podcast
TweetSharePinShare66 Shares SHOW NOTES Webinars are a proven strategy that are wildly successful for selling to your audience… but which is better: live webinars or automated webinars? In the digital marketing space, the answer to that question can be a pretty big...
by hmadmin | Sep 29, 2020 | Perfect, Podcast
TweetSharePinShare22 Shares SHOW NOTES Think you’re “done” with your marketing? Think again! Marketing is an ever evolving process where there will ALWAYS be opportunities for improvement. Nothing you do will ever truly be “perfect.” There will always be issues that...
by hmadmin | Sep 8, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Leads – what every marketer wants, but can’t always easily get. And even if they can, they often struggle with getting them to convert. Now, like everything else in marketing, the secret to lead generation isn’t some crazy...
by hmadmin | Sep 1, 2020 | Perfect, Podcast
TweetSharePinShare5050 Shares SHOW NOTES Not getting the results you want with your marketing? Feeling stuck and that nothing ever works, no matter what you try? It’s a common problem marketers are faced with, but there is always a solution. Because marketing always...
by hmadmin | Aug 20, 2020 | Perfect, Podcast
TweetSharePinShare3737 Shares SHOW NOTES A marketer’s worst nightmare is trying everything you can think of, but still having your ads fail to convert. There’s actually a very simple process you can follow to determine WHY your ads aren’t converting, and where you...
by hmadmin | Aug 18, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES When marketing doesn’t work we’re quick to blame the technical pieces. Maybe it was the strategy, or the funnel, or how I set up my ad. But in reality, the problem usually doesn’t lie in the technical. Typically, it lies in the...
by hmadmin | Jul 23, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES If there’s one thing that I see people mess up with their ads time and time again… It’s their budget. They don’t know how much they should budget… Or they aren’t willing to budget enough… Or they don’t understand when...
by hmadmin | Jul 9, 2020 | Perfect, Podcast
TweetSharePinShare373373 Shares SHOW NOTES “I’ve got an audience and leads, but how the heck can I get them to actually start taking action?” Now if only I had a penny for every time I’ve gotten asked this question! No but seriously, this is a common problem that many...
by hmadmin | Jun 30, 2020 | Perfect, Podcast
TweetSharePinShare332332 Shares SHOW NOTES “How do I reach more of my target audience?”This is a question I’m often asked. Creating goal-breaking ads and reaching your perfect audience are NOT the result of using any special ‘ninja’ targeting strategies. It...
by hmadmin | Jun 23, 2020 | Perfect, Podcast
TweetSharePinShare332332 Shares SHOW NOTES “Why aren’t my leads converting to buyers?!” Yes, I know, this is a scenario that no one really wants to experience. But, if you find yourself in this situation, don’t run or feel bad about yourself and your...
by hmadmin | Jun 11, 2020 | Perfect, Podcast
TweetSharePinShare332332 Shares SHOW NOTES A very common marketing question I get is: When will I see results? Are we talking a year?A month?Six months? I think it’s safe to say that when it comes to marketing, most people don’t want to play the long game. Why...
by hmadmin | Apr 28, 2020 | Perfect, Podcast
TweetSharePinShare104104 Shares SHOW NOTES One of the most eye-opening parts of a financial crisis like this (or really, the fear around it), is – you find out pretty quickly whether or not you’re on top of your numbers. And I’m noticing lots of successful...
by hmadmin | Apr 21, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Curious about the experience of being a Hirsh Marketing client? I have the unique opportunity to have that experience myself – because Team Hirsh runs all my ads! So in this episode, I’m sharing a behind-the-scenes look at...
by hmadmin | Apr 7, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Most advertisers (including my team) use standard retargeting ads… If someone leaves an application before it’s complete, for example, you can create ad-specific copy that says, “Go back and finish your application!” But, if you...
by hmadmin | Mar 12, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES When you feel stressed, overwhelmed, or frustrated, how often do you think… “Nothing’s working – so I’m done, I’m starting over!” When things aren’t working (in life or business!), sometimes our “best” solution in the...
by hmadmin | Mar 3, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES In the first few months of 2020, Team Hirsh is finding a few new-ish trends happening with Facebook ads… The summary? Facebook wants you to use its pixel data + lean on the algorithms. Basically, the more power you give to...
by hmadmin | Feb 20, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Retargeting ads are a sexy topic in the digital marketing world – and honestly, they work incredibly well (when done right)! But let’s back up for a minute: What’s a retargeting ad, and when can you implement it? Quite...
by Emily Hirsh | Feb 6, 2020 | Perfect, Podcast
TweetSharePinShare33 Shares The reality is, most of your sales will come from someone who has multiple touchpoints with your brand. But not everyone strategizes for this! Let’s say, approximately 1-3% of your leads convert to a sale post-webinar (the actual...
by Emily Hirsh | Jan 23, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares You know you need to track data to know whether your marketing efforts matter… (I’ve talked about it often enough!) But, do you know which numbers to track – and WHY? Too many people gather “all” the data, just to have metrics in the...
by Emily Hirsh | Jan 7, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares Before you get too far into planning your “2020 business goals,” I want to remind you… Don’t forget to nurture those leads you bring in (and therefore keep them around long-term!). It’s a massive mistake to focus ONLY on your front-end...
by Emily Hirsh | Jan 2, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares You want consistent sales, right? We all do. But in order to have consistent sales, YOU have to be consistent in your marketing – especially with building your warm audience. You do this by consistently creating Value Content every...
by Emily Hirsh | Oct 3, 2019 | Perfect, Podcast
TweetSharePinShare77 Shares SHOW NOTES The difference between successful ads + failed marketing is not what you think. Goal-breaking ads are NOT the result of finding the best audiences, using the latest ‘ninja’ strategies, and knowing the best technique… Those things...
by Emily Hirsh | Sep 26, 2019 | Perfect, Podcast
TweetSharePinShare77 Shares SHOW NOTES So you’ve started tracking your results from ads daily, weekly… but what are you doing with the data? How do you know what it means, really? Tracking your immediate results is one thing (i.e. what’s happened in one week?). But...
by Emily Hirsh | Sep 3, 2019 | Perfect, Podcast
TweetSharePinShare77 Shares SHOW NOTES Marketing is an intricate puzzle of moving parts. And sometimes it’s confusing to pinpoint the exact “problem” that needs fixed… Is it the ads or your funnel? These parts have to work together, but also separately. Think about it...
by Emily Hirsh | Aug 27, 2019 | Perfect, Podcast
TweetSharePinShare77 SharesSHOW NOTESI hear this question time and again from current + potential clients… “When will I start to see results with my ads?”Well, the reality is… it varies! And it depends! (I know that’s not what you want to hear! But I’m not here to...
by Emily Hirsh | Aug 1, 2019 | Perfect, Podcast
TweetSharePinShare9090 Shares SHOW NOTES When I’m teaching The Hirsh Process, online or at events, I like to start with the question, “Can you define your marketing ‘success’?” And usually, only a handful of people even know what I mean. Even the billion-dollar...
by Emily Hirsh | Jul 18, 2019 | Perfect, Podcast
TweetSharePinShare77 SharesSHOW NOTESThis is a common problem, because it’s really hard to get right, especially the first time.But, if you’re following a proven webinar funnel strategy + your offer is solid, the problem with your funnel is likely (yes, I’m saying it...
by Emily Hirsh | May 23, 2019 | Perfect, Podcast
TweetSharePinShare1717 SharesSHOW NOTESBefore you scale your funnel, you need to prove that it works! This is true for any new funnel – whether you’re brand new to business or you’ve been in business for decades.How do you do “prove it”? Well, you might not like...
by Emily Hirsh | Apr 30, 2019 | Perfect, Podcast
TweetSharePinShare77 Shares SHOW NOTES “If you fail to understand your audience, then you’re probably going to fail to create a customer journey that is for them.” Let’s say you have a good product or service, but your funnel isn’t “working,” or your ads aren’t...
by Emily Hirsh | Apr 23, 2019 | Perfect, Podcast
[smart_track_player url=”http://traffic.libsyn.com/hirshmarketingunderground/Episode_66_Edited.mp3″ background=”#ffffff” ]TweetSharePinShare77 SharesSHOW NOTES“Retargeting ads don’t need to be complicated. You don’t need 25, you just want to...
by Emily Hirsh | Mar 5, 2019 | Perfect, Podcast
[smart_track_player url=”http://traffic.libsyn.com/hirshmarketingunderground/Episode_52_edited.mp3″ background=”#ffffff” ]People often ask me, “How does your Team create ad creative that converts? Can you share your template?”Now, if you’ve...
