523: Rapid Business Growth, Marketing Insights & A BTS Look With Jeanne Petrucci – Client Interview Series Ep #3
In today’s episode, I’m talking with a very special guest, Jeanne Petrucci. Jeanne is a registered dietician, nutritionist, a culinary coach, and an expert nutrition content creator. Jeanne shares her inspiring journey, starting with her own private practice where she incorporated culinary instruction into nutrition care.
She quickly realized the challenges health professionals face in creating engaging content to support their clients. With her compassionate approach, Jeanne developed offers and products that address the needs of her community, providing them with valuable resources they previously lacked.
Join us as we explore Jeanne’s journey, the importance of listening to your audience, and the power of staying focused on solving problems while continuously improving your strategies. Jeanne’s story is a testament to the resilience and determination required to build a successful business while making a positive impact on others.
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READ THE EPISODE TRANSCRIPT
Emily Hirsh
Everybody welcome back to the Not For Lazy Marketers Podcast. I have another very special guest Jeanie Petrucci here with me who I am so excited to interview and talk with. Welcome Jeanie, I am so excited that you’re here.
Jeanne Petrucci
Thank you Emily. So great to be here. So great to be here and finally see you in person.
Emily Hirsh
I Don’t know how long you’ve worked with our team exactly but it’s definitely been close to the I don’t know how long it has been.
Jeanne Petrucci
It was a little more than 3 years actually.
Emily Hirsh
Wow. That’s so awesome. Yeah, and we haven’t met in person yet. But I feel like I know your name so well from that. Why don’t we get started and kick off with you just kind of sharing about you and your business and giving um everybody insight into that.
Jeanne Petrucci
My name is Jeanie Patricci. I am a registered dietician nutritionist. I’m also a culinary coach and an expert nutrition content creator. My community is health and wellness professionals who make nutrition recommendations to their clients and/or patients as part of care plans right? So if you go to see a doctor, a naturopath, a dietician you know you almost always expect as part of the process that they’re going to talk about diet right? and nutrition. And what my community has always struggled with and I’ll give you a little bit of history on why I know so intimately what they struggle with because I was one of them. But what they really struggle with is creating dynamic and engaging content that translates those nutrition recommendations into tools really that their clients can use to get them across a finish line of behavior change right? So if you’re asking somebody to change their diet, giving them a list of foods is not going to be totally helpful. You know you need a lot more than that and you know I opened up my private practice. Is it ok to tell my story right now?
Emily Hirsh
Yeah, please do? Yeah yeah I love it. Yeah.
02:06.48
Jeanne Petrucci
Emily, I’m just a talker. Seven years ago I opened up a private practice. I’m standing in my teaching kitchen right now and my strong focus was to incorporate culinary instruction into nutrition care. This is my second career. My first career was a culinary instructor for 28 years and I I knew that people struggled in the kitchen. I also knew that people generally knew what they needed to do like everybody knows they need more vegetables, fruits and whole grains. It just doesn’t take too much digging to figure that out. But it’s like operationalizing those things like bringing them to life in your own kitchen that was like the main barrier for most people and so I opened up my private practice and I’m just going to help the world right? I’m going to help everybody cook healthier foods and what I realized very quickly about three months in was that there were no resources for me, like none. But if I wanted a meal plan for a patient I had to create it myself. If I wanted to send them a cooking video I had to produce it myself if I wanted. Ah ah, an Anti-inflammatory recipe or a ketogenic recipe I had to create it myself and it was exhausting and one day I was in my office between patients. And thought I was having a heart attack and that was my first panic attack and my practice manager had to drive me home. I, Emily I couldn’t even think clearly and I, we all have these experiences, these kind of like aha Moments which aren’t necessarily the good kind just like oh my God like why is this so hard like this should not be so I just want to help people and really my community. That’s all we want to do is help people and it was just so hard. It was literally like walking through quicksand and I was. I had to have a sustainable business. I had a building, you know I had investments that I needed to recover and I just decided to you know take a leap and pivot and create content 100% of the time because I knew I couldn’t do both and I knew that other health professionals, also could not do both. You can’t create all the content that your patients need and seal your patients and like give you know I don’t know if you’ve ever been in a counseling session or if you’ve ever counseled really coaching too. Emily’s the same thing you really have to give a lot of yourself a lot of your all in your emotion to be the best.
Emily Hirsh
Um, yeah, absolutely.
Jeanne Petrucci
I wanted to be the most effective coach possible and that’s no difference really with health coaching and so I knew that I needed to take all that energy and kind of channel into something else and so I created a living plate rx which is the company that I have today.
Emily Hirsh
Yeah, and how long ago was that that you did that pivot.
Jeanne Petrucci
That pivot was six and a half years so I opened my private practice. You know, imagine that conversation Emily, you know my husband and I bought this building. We’ve vennovated this building. I’m putting in a teaching kitchen and three months later I’m walking into the kitchen saying “Oh honey I think I need to do something different.”
Emily Hirsh
Yeah, Wow. How was that like, how was that like not just the conversation but like you just knew like I gotta go, I got to do this and there’s risk but I have to do it.
Jeanne Petrucci
You know that the saying blinded by passion, like truly like I was like I was almost like nuts like really passionate about making this happen because I knew. And I have a master’s degree in nutrition education and I studied the research. So I knew what patients needed and I also knew what Healthcare professionals needed and so you know presented that to my husband and we we had a conversation about it and we both decided. Let’s do it like you know because it was going to require significant time investment. It was going to require significant resources because I had to build software from scratch and so yeah, it it You know it’s It’s worked out but as you know you know people see where you are now and they’re like oh you know that’s so great and don’t always realize kind of like the struggle bus which you know for me was um.
Emily Hirsh
Um, right? yeah.
Jeanne Petrucci
You know 4 years of really boots on the ground and you know building software from scratch is not easy. It never ends like it’s so funny Emily I always feel like I’m in the middle like I’ve been doing it for years.
Emily Hirsh
Right? Oh I know I’m still in the middle of that right now it’s challenging. Yeah, yeah, yeah.
Jeanne Petrucci
So much more to do and what’s cool now though where we are so I put this offer together with content to support my colleagues and I needed to prove that it was going to work so I just kind of. Put it out into the universe a little bit and then immediately people are like oh my gosh. Yes I want it I want it I want it you know and so I’m like okay, Let’s try and get it onto Facebook ads because and this was before I started working with you guys. This is before IOS updates like I was running ads myself. But right from the very beginning my ads were profitable like always above a 1 more was and for me I was like if I break even I’m cool with that right? I’m doing it myself and you know as we started to scale. It became very clear that we could have a bigger impact because my mission is just to help as many colleagues as possible. We could have a bigger impact if I had pros kind of managing the situation and we actually started working with you before the ios updates so it wasn’t ios updates that kind of drove me to kind of seek you guys out. I knew enough About myself and I had been in that position before where I tried to do everything myself and became overwhelmed. It just doesn’t work right? If you want scale, you need support and that’s what we brought you guys on and you know it was really just going. We’ve been going for three and a half years now.
Emily Hirsh
Right? Yeah, right? Yeah yeah, and we’re still and you’re still going I Love that about you.
Jeanne Petrucci
You know you think I’ve been running the same kind of tiny little offer. You know I don’t ah most of your listeners already know kind of your recommendations about you know, different levels of Facebook ads so you know we we did the brand promoting and then we had a significant amount of the budget to this tiny offer and You know we’ve tweaked it a little bit but I’m basically running very or offered that I did three and a half years ago because your your team is kind of working the magic with the numbers and they tell me like no we think you need to tweak this content or tweak this language. So it’s been. You know it’s always work. But it’s a lot easier now.
Emily Hirsh
Um, yeah, yeah, yeah, right? Which speaks to the fact that initially you launched ads and they were profitable and then you’ve been able to keep the same offer all this time to me. That’s a huge indication that you nailed the offer and that’s that’s a theme I’m seeing with these interviews and like our most successful clients is how important nailing that offer is and and how you know you could have the best marketing. But if you fall short on the offer itself. It’s not going to work and so.
Jeanne Petrucci
Right? right.
Emily Hirsh
It sounds like that’s what you took from your experience and like the pain you had at the beginning of being in your practice and saying oh there’s a big problem here and I’m going to go to some of this and I feel like because you were that ideal customer you understood them.
Jeanne Petrucci
Right.
Emily Hirsh
So much that you were able to absolutely nail that offer and that’s how you were able to be profitable at the gate and I think sometimes for people it takes time to get the offer right? And that’s why they’re not profitable out the gate but you just nailed the offer and it sounds like too. Nobody else was doing what you were doing.
Jeanne Petrucci
And it also came from a very compassionate place and it still does like all of my work. I Just don’t ever want my colleagues to experience what I did and I know they are I know they do and so trying to get you know as many affordable options out there. As well as our membership which is our flagship product. Ah you know, just to as many people as possible I really just want to help my colleagues and what’s really cool now is that we’ve we’ve hit ah, you know we have thousands of health and wellness professionals using our products and they tell me what they need right? It’s cool because I no longer have to make the decisions about what content goes into my membership. They’re like we have a content submission form. They tell me what they want, we review it and off we go? Yeah, but you know your team allowed me to take that huge step. From putting out this tiny offer like we knew that we had a good product and the messaging was right and then to move into a membership You know a higher ticket membership. I could not have done that if I didn’t figure out those first few steps.
Emily Hirsh
Right? right? right? Yeah, absolutely and you just said something too that I want to dig into that is so important throughout you scaling your business. You’ve built process and strategy around staying really connected to your customers and your audience because I see that a lot where
somebody in the beginning is their ideal customer and so then they know they have the connection and they create the great offer and then over time like obviously every industry goes through changes and shifts and needs new things and is impacted and then if you become disconnected and you stop listening to. Your audience and your customers because you’re not in the trenches anymore that can cause issues and so what I see you do so well from me observing your business from afar as you’ve worked with my team is number 1 constantly listening to your audience and your customers too and really like. Like you said, focusing on a place of compassion. But ultimately I mean that’s why we create offers and why we create a business is to serve people and to solve their problem and to help them and so you’ve constantly stayed focused on that and whatever tweaks or additions or things that are meant. And the other thing I appreciate about you is. You’re always willing to like try new things and I remember when Ai started becoming a big thing you were like I’m not seeing this as a threat you know because I talked to Fallon on my team and and it was like we’re leveraging this and we’re bringing this in and like we’re going to do this bonus and I think what’s really critical is you have the ability to stay focused on what’s working and scale it, while also still being willing to do whatever is required to pivot and adapt and adjust and constantly improve your strategy and your offers.
Jeanne Petrucci
Ah, hundred percent and you know what and I know you’re going to agree with me 100%. You can’t be a leader if you don’t do that. You can’t be a leader unless you’re willing to fail for the benefit of the people that you serve and that like I fail a lot.
Emily Hirsh
Yeah, yeah, absolutely.
Jeanne Petrucci
I mean just keep trying and trying and trying but guess what, something works, magic happens and then you share it, and that’s one of the things I think that my community really enjoys about working with me is that you know I’ll figure it out. You know the ai space was ah I work with healthcare professionals so you know artificial intelligence isn’t necessarily something that they really want to dive into deeply but they know that it’s going to impact their business because now people can you know use Ai to generate a meal plan or a workout plan and so they knew it was there and I knew I had to step up.
Emily Hirsh
Um, yeah.
Jeanne Petrucci
And you really kind of get my head around that and support them and it’s had a huge impact. My pivot to that you know to that a little bit and saying okay here’s this basically a monster that we all have to kind of get our heads around like how are we going to reel it in and how are we going to leverage it to help us with our businesses because you know Ai isn’t going to take our job away as registered dieticians or doctors or chiropractic doctors but people who use Ai in those positions will put us out of business right? So you’re either gonna or you’re not.
Emily Hirsh
Absolutely yeah.
Jeanne Petrucci
I think like I serve as a nice buffer for my community like okay Jeannie will figure it out and then she’ll teach us because I am a teacher and that’s what I do so I will take in as much as I need to. I’m not an expert in artificial intelligence. But I know how to leverage it For our business and I say our but for private practice practitioners right? So it’s been, Yeah, so that was very exciting too and that was like an hour conversation with you know with Fallon and Emily just like what are we going to do now I’m like you know what? I think I have the answer because I was listening to the community. They’re like what are we going to do? Ais steal our jobs like no ai is not going to see your jobs. We’ve got you and we’re gonna take care of it this way and so we did build it into the offer and you know one of the things you said Emily is that you know as a business owner sometimes we lose sight of kind of getting the foxhole. And sometimes it’s a decision that business owners make like they want to remove themselves. But other times you just get so caught up in the day to day of your business. You naturally know that you have to create distance between you and your clients for me. It’s my members and my membership. For me that was very uncomfortable. I didn’t like that distance. I’m really gregarious. You know if we were together I’d be hugging you like right now. Let’s talk. Let’s have you know, let’s have coffee together. It just felt very uncomfortable for me. So my answer was to create a content development board. So I have now 12 members of my community who now make decisions on content creation. They’re listening to the community and they communicate with me once a month in a meeting so staying connected but in a different way.
Emily Hirsh
Yeah, oh that’s cool. That’s really creative to leverage them that way. You Said a couple things that I want to point out to people listening because Jeannie is one of our very successful clients and so then obviously people are like what is she doing like what does she have traits you know how do I do that and one of the things you’ve said a few different times in this interview so far is how you just are willing to go figure it out and I think from the beginning of when you talked about that pivot that you made. It was like I will be successful like this is you know the unknown and I don’t know exactly how I’m going to do it but I’m going to do it and so I think throughout like Ios or whatever has been thrown your way you have that attitude and that’s something I have too and is very strong in my business is like. It’s not that there aren’t going to be challenges thrown our way or that we’re going to not fail or something will be really hard and feel like a lot of pressure. Whatever it’s that we push through those and just understand like there’s always an answer and that’s where my value of marketing always works. It’s just a matter of when it comes in and you embody that very clearly in your personality in your business and if you’re wondering like how do I get the results genie has had and grow the business genie has like that’s a trait of successful entrepreneurs and business owners is you’ve got to have the grit. To move through when you have a challenge or when you’re going into the unknown because that’s inevitable like you know if you’re getting into business for it to be perfect and to have ah a roadmap instruction of what to do like. That’s not the way it is and so the fact that you have that and you are constantly like okay. You know the ai is an example of what we could bring in or I’m sure there’s been challenges of things that haven’t worked over the time. It’s not like it just worked perfectly and we barely had to do anything. I mean Jeanne’s done a ton of work throughout that time period and so that’s such a huge trait to your success and speaks to why honestly That you’re successful. It’s not about you, you know, there’s a lot of contributing factors. But ultimately it’s like you were not willing to fail and so it was whatever I needed to do and you’ll continue to do that as you grow your business.
Jeanne Petrucci
Yeah, and I think an important aspect of that, Emily, is surrounding myself with the right people you know? Yes, it’s a personality trait but also a trade of mine is that I really like having a support network around me and I’ve been Very very fortunate to have made good decisions. I’ve also made some really bad ones. I didn’t make huge, financially debilitating decisions that went bad because I always trust my gut my instinct right? So when I was interviewing marketing agencies right? I think it was Aandre who I first did right? and like we just totally connected. I’m like this is it. These are my people, this is where I belong, they will listen. This feels right. It’s the same with the mastermind that I’m in the same with really every Contractor actually that I hire. Like do we connect? I’m not going to force something even if somebody promises me the moon like no like if we’re not connecting and you don’t share my values. It’s not going to work and I’m a very mission driven person. I’m very grounded in the values of my business. Transparency is a huge value of mine. I know it’s one of yours as well and so you know stuff’s going to go wrong and we all need to own it and then just move up and move beyond it. Like are your feelings hurt? Yes, did you want to make more money? Yes, did you want that lunch to go better? Of course I did but you know. In the end if you’re if you know you’re doing good work and you know that there’s a market for it. Just figure it out and you have the right? you have the right people around you and I think it is so important.
Emily Hirsh
Yeah, that’s important. Yeah, do you feel like it took you a long time to get support or you did that pretty quickly?
Jeanne Petrucci
I like doing things myself. I like producing cooking videos as a perfect example. I Love producing cooking videos. I’m a creative person by nature. So I love developing recipes. I Love creating you know these cooking videos. So Was it hard to let go and hire a video production person? It was actually really hard and you know people around me are like are you nuts? Why do you want to spend all day in your kitchen when you come home exhausted? I’m like I love it like I Just love it but you know making that leap to hiring somebody who I really trusted who shared my values and You know took us about two months to figure it out and now it’s an amazing relationship. So it was hard for me only because you know I am one of those people like I’m just gonna do it myself right? It was not gonna be done the way I wanted it I’ll just do it myself and that too could be toxic.
Emily Hirsh
And I think a lot of entrepreneurs for sure struggle with that because nobody cares about our business as much as we care about it ultimately and that’s really hard.
Jeanne Petrucci
Oh yeah. Exactly exactly.
Emily Hirsh
But it sounds like you have a recognition of oh I’m not naturally good at doing that and so I will find help with that first whereas like the videos you’re good at it. You enjoy it so you held on to that longer. But maybe some other components marketing for example in your business. You’re like okay I’m actually hindering My success by not bringing in experts.
Jeanne Petrucci
Exactly or like a bookkeeper, another brilliant example I mean anybody who knows anything about me is like oh gosh our books must be a mess. Yes, they were when I first started so that was probably like my first hire. I’m like oh I need a bookkeeper right? and I know I need an attorney and I need an insurance agent. You know. Fortunately, those early decisions laid a foundation for you know, a solid company. So there you know there are things that you’re very happy to hand off but you know my advice to any entrepreneur is to make those decisions that are not novel. They’re not. You really need a novel probably isn’t the right word. They’re not insignificant, you really need to if you are going to hire a bookkeeper or virtual assistant. It’s not just because you need money and you want to pass on the work. You need to find the right person and Then you can create a foundation because if that right person isn’t in place, if that right person isn’t in the right spot. You’re not going to have the foundation to scale your business right? So by the time I was working with you guys I had some pretty solid things in place right? When somebody buys Something from an ad that you’re running from you know for me, we need to have a licensing agreement in place. I don’t sell my content. I license it right? So I need an attorney who got that right? So you know making those investments and those really good decisions early on permits you to.
Emily Hirsh
Right? Yeah, absolutely yeah, I’m curious like over the last so it’s been almost three years working together and even before then what you would share as lessons you’ve learned throughout that time or even mistakes or just advice because you’ve obviously scaled your business a lot and and gone through a lot of you know we kept the core components but shifts and changes and additions and I’m sure you’ve had a lot of lessons in your extremely smart entrepreneur and in tune with your business like what would you say was. Either mistakes or lessons or just insights you want to share of the experience so far.
Jeanne Petrucci
You know I connect to who you are serving. I think it is the most important piece of it because if your messaging is off nothing. Nothing’s going to work the best. The best ad is not going to work. The best Content is you could have the best product and the best ad and the best landing page and it’s still not going to if your messaging isn’t right. Messaging comes from like a really deep place inside you like how are you serving? Why do you want to serve this person? First of all, like who’s your ideal customer avatar. Why do you want to serve them? For me, It was because I was them and I think that’s a pretty common story. Um, and really you know my advice would be like if you don’t have your ideal customer avatar figured out and your messaging figured out. Don’t even take 1 step further like save yourself the money.
Emily Hirsh
Yes, yeah I agree. Yeah, yeah, yeah, and let’s dig into that like we’re not talking about age and gender like the psychographics which I did. I recently did a podcast song if you guys want to go back. But the emotional components and so many people like are just barely scratching the surface and it’s like how can you create an offer and content and copy and all of those things if you don’t have that deep understanding of your ideal customer and of your avatar.
Jeanne Petrucci
And it’s so much easier when you do and you know in the health and wellness space. You know it’s There’s a rush to niche down which is great like yes, we can’t just serve all people right? There are many chronic diseases for which dieticians and doctors and most health care professionals Trained to treat, right? So you want to help everybody and that’s like your instinct. Well obviously that doesn’t work if you want to scale and if you want to use Facebook ads especially you really do need to niche down but it has to go deeper than than just um, you know picking a niche right? So let’s say that I Wanted You know my niche was fertility. I Want to work with people who, you know, have an interest in improving their fertility. Well there’s a lot. There’s a lot under there right? You have to go even deeper than that. Okay, so now only so you know if I’m serving people in this space of fertility. You know, maybe it’s going to be people who are currently undergoing treatments or people who are currently undergoing treatments who have been trying for a year. I mean the sense of urgency between somebody who’s trying to get pregnant has urgency right and somebody who has been trying to get pregnant and is now in treatment for fertility. That is like a whole new level of urgency that is the kind of audience that you can serve best right?
Emily Hirsh
And by getting specific like that then you’re able to get specific in your messaging the way you talk to them about the problems they’re experiencing and the desires that they have.
Jeanne Petrucci
Exactly exactly exactly or if you if you wanted to serve athletes. For example, that’s great for nutrition right? because most athletes are powerlifters. Are they strengthened endurance? Are they plant-based athletes? So I encourage All Health and wellness professionals and really anybody if you have a niche. Can you go deeper, ask yourself the question can I go deeper can I explore What are their real pain points. What is a smaller population that I want to serve because that’s where you’re gonna have the greatest impact.
Emily Hirsh
Um, yeah, right? Yeah yeah, and to add to that oftentimes to get to that point of being super specific takes some. Refinement and testing and experience like sometimes I think you have to say yes to a bunch of things and then you figure out. Oh that went really well or I Really loved that or I can serve that group of people and so I Also think sometimes new entrepreneurs go in this path where they’re like I got to be like so specific. It’s this person. But they haven’t actually gone through enough experiences and refinement to get to that place and so I think also as we’re talking about messaging I mean you’re constantly refining it because your audience and your customers and your leads are going to be. Shifting and changing what they’re going through and their frustrations and their desires and so it’s not something that you define once at the beginning of starting your business and never look at it again like it’s something that honestly every time you do a promotion every time you launch something new. At least once a quarter on a regular basis like you are looking deep at your audience and you’re listening to them and I think that’s so important right? Yeah, absolutely.
Jeanne Petrucci
Yeah, covid covid taught us that lesson right? Talk about a change in messaging especially for health and wellness as professionals right? So you asked me about my thoughts and insights. You know messaging is number 1 right? And if you are kind of, you know as As much as possible. Be that boots on-the- ground person like really speak and get to know your ideal customer avatar so that your messaging lands right? I would also say we’ve talked about really surrounding yourself with the right people, people who carry your values and don’t always look for you know, don’t always have like Glitter in your eyes for the most expensive business coach or you know someone who promises you? you’re going to make you know 6 figures with passive income like just have your radar up. You know your bs radar is up because that’s messaging right? They’re Trying to speak to your pain point which is I want to scale my business but the most expensive person isn’t always going to be the right person you have to do your work and really the the best I Emily I found you through another podcast I don’t even remember which one it was but because you were a guest on somebody’s podcast. I had more trust right? Which is natural. So if you know that was a good thing that was a big hurdle for me I Also found my mastermind group that same way. So yeah.
Emily Hirsh
Absolutely yeah, which is natural. Yeah. Yeah, which for most businesses Referrals is the number one source of your sales no matter how much marketing you do because everybody talks about where they’re getting results. There’s some stat I don’t know what it is but people share like so many brands a day. Good and bad about who they’re working with or products they’re buying.
Jeanne Petrucci
Yeah, yeah, yeah, so you know and then thirdly we’ll finish with just being ready to pivot in all different ways. Ah you’re never going to figure it out and just stay in that lane ever. Ever ever. You are going to be pivoting sometimes a pivot’s going to be one hundred and eighty degrees like I did you know I went from private practice to living plate rx which is the company that I have today? But then other times you know it’s just tweaks and turns and just trying to, you know, optimize for revenue. But then also serving I think If your goal is to serve people as best as you can. You can’t lose if your goal is to make as much money with as little work as possible. You will lose I don’t know right? I mean you have to know if you’re not a person who comes from that place of service. You need to do some work because.
Emily Hirsh
Exactly Yep Amen Oh my gosh you are like my new best friend.
Jeanne Petrucci
You know, not about you know, earning you know, passive income and bathing yourself in hundred dollar bills at the end of the day but it doesn’t exist and and look it might happen. But for those the people who are most successful are the people who are doing it from a place of.
Emily Hirsh
Right? that doesn’t even exist like it has yeah.
Jeanne Petrucci
Service and you serve people with all your heart and you really just try and figure it out for them and not are you you will reap the benefits and and you will have success hundred hundred percent
Emily Hirsh
Sales is a byproduct of that service. Absolutely yeah, yeah, is there anything else you feel like is helpful to share with the audience before we wrap up, don’t.
Jeanne Petrucci
Don’t be afraid to invest in your business. I know it’s scary for a lot of people. But if you can’t grow without investing. It’s either going to be time or money. It’s always it’s time I think it was Alex or mosey who has that equation right? It’s either time or money and your time your time costs its money right? and it also has an emotional burden as well. So you know for me initially I had the time to run my Facebook ads when I no longer have the time or the wherewithal right of the knowledge to run it. Then I had to spend money to run my whole book ads right when I when I was you know, still answering all of my emails 1 to one and I just became burdened and it impacted the way that I showed up for my audience I needed to transition that time for money I needed to hire a virtual assistant. So always think about it. You know your time and your money and yes you can do everything yourself in the beginning but it is really going to be difficult to grow without investing and look It is scary for many people. But if you’re investing in people that you know like and trust and who have a track record Of success and that doesn’t mean like flashy testimonials I’m like real numbers like I’m gonna work with somebody show me the like show me the money throw me the numbers like what have done with your clients and you do you do that with your community regularly which I really appreciate and so that that would be my my last piece of advice. Well don’t be.
Emily Hirsh
Yeah, yeah, yeah, it should be uncomfortable and embrace that. Yeah, absolutely yep.
Jeanne Petrucci
I mean it’s scary. So I can’t say don’t be afraid because you’re going to be afraid but it should be uncomfortable and don’t don’t invest money that you’re not willing to lose right? So I only invest as much in Facebook ads as I’m willing to lose but we’ve always been profitable so I never I never had a worry about it which is awesome.
Emily Hirsh
Yeah, yeah, yeah, yeah, that is so true because the people that I see have the most um, hard time is when it’s like the last ditch effort and it’s like this Has to create this result for me or I’m out of business and that’s a really tough place to be.
Jeanne Petrucci
Oh that’s dangerous. That’s scary that you don’t. You don’t want to be there. You don’t want to be there.
Emily Hirsh
Yeah, yeah, absolutely Well thank you so much. This was awesome and I can’t believe it’s taken us this long to get face to face because we have so many similar values which doesn’t surprise me.
Jeanne Petrucci
Can I share with your audience where they can find me? So livingplaterx.com is my website and I just launched a podcast called the nutrition content creator podcast and it is for Health and Wellness professionals. To support them with attracting, serving and retaining their ideal clients and their practices. It’s all about the content and kind of the strategies that you can use to do that.
Emily Hirsh
Yeah, and I highly recommend it. I mean if you can’t already tell Jeannie’s awesome just from this interview but how much she cares about her audience and her customers and in serving just shows up in all of your content and your products so go and check her out for sure.
Jeanne Petrucci
Thank you Emily! Thank you so much. It’s been such a pleasure being with you.
Emily Hirsh
Yeah, thank you so much.