How To
Optimize Ads & Strategy
You’ve Already Launched
When it comes to your marketing, you should always be doing one of two things: scaling or optimizing. You never want to be in a position where you’re doing nothing at all.
If you notice that your strategy, your funnel, your ad, whatever it may be, isn’t performing as well as you’d hoped, that doesn’t mean it’s time to throw in the towel. That means it’s time to get to work and optimize. Marketing is a never ending process of testing, refining, and repeating until you get it as close to perfect as you possibly can.
On the other hand, let’s say you have a strategy, funnel, ad, etc., that is totally crushing the game, you still can’t do nothing – it’s time to scale the heck out of it and make it 100x more profitable!
This collection of episodes will give you all of the insight, tips, and strategies you need to continuously scale and optimize your ads like a pro, no guesswork involved! Before you dive in, I want to make sure you understand that in order to know whether or not you should be scaling or optimizing, you MUST know your numbers. To make that easier for you, I’ll let you snag Team Hirsh’s Top Secret Facebook Ad Sales & Budget Calculator so you’ll be able to pinpoint exactly what your next steps should be.
295 – My Ad Costs Have Spiked, What Now?
[social_warfare] SHOW NOTES “My ad costs have spiked, what do I do now?” That’s a question I’m hit with consistently these days, especially in the wake of iOS 14.But let me be clear: you can’t just blame it all on iOS and choose to do nothing.That’s not going to solve...
293 – 40x ROAS – The Power Of Your Warm Audience
[social_warfare] SHOW NOTES NEVER underestimate the power of your warm audience.If you’ve been keeping up with me on social media, you might have seen that I held a Marketing Mixer to unveil my newly revamped Ignite Academy.This campaign was a massive success that...
290 – Is Using Paid Ads Cheating Your Business Growth?
[social_warfare] SHOW NOTES Nothing irks me quite as much as when people brag about all of the success they were able to achieve organically without having to “cheat” by using Facebook ads. Is growing your business purely through organic methods an amazing feat?...
289 – Current Ad Hacks In This New Era
[social_warfare] SHOW NOTES Feeling exhausted trying to keep up with all of the new changes from iOS 14? Don’t beat yourself up, you’re not alone. Team Hirsh has put together an iOS task force dedicated to staying on top of all the latest changes and creating...
286 – A More Engaged Audience Results In More Sales
[social_warfare] SHOW NOTES The real key to getting more sales is creating an engaged audience of true believers. Where many marketers fall short of creating an engaged audience is that in their webinar, sales call, podcast, etc., they primarily focus on: THEMSELVES...
284 – 2 Ways To Instantly Improve Your Webinar Conversions
[social_warfare] SHOW NOTES Creating a converting webinar truly is an artform. Rarely will you create a “perfect” webinar on the first try - they often take several iterations to get right. I’ve done about 15 webinars myself, and each time I always find things to...
282 – Don’t Be Afraid To Repel The Wrong Fit Customers
[social_warfare] SHOW NOTES Oftentimes, marketers are afraid to deter potential customers from buying their product/service. Because of that fear, they end up creating messaging that is far too broad, doesn’t stand out, and ultimately doesn’t hook enough customers...
279 – The Reality Behind Digital Businesses That Nobody Is Talking About
[social_warfare] SHOW NOTES Too many influencers have gotten away with perpetuating this idea that running a digital business is incredibly easy. Not any more. Digital businesses are NOT easy. Sure, you have the potential for much greater reach and impact than a...
276 – Optimizing, Pivoting, & Adjusting Is True Marketing
[social_warfare] SHOW NOTES Wouldn’t it be nice if you could just launch one webinar, one funnel, one campaign, hit the magic formula to overnight success, and let it all just run in the background without ever changing a thing? It certainly would, however… It doesn’t...
275 – The 3 Main Elements To Testing Your Ads
[social_warfare] SHOW NOTES Testing your Facebook ads is not some overcomplicated magic formula that you have to create, despite what other marketing gurus might be telling you. It doesn’t require all this crazy A/B testing of your buttons, small tweaks in your...