Ep 431: I Made 2 Mistakes That Cost Me Millions

Ep 431: I Made 2 Mistakes That Cost Me Millions

⇓Read The Transcript As a business owner, I’ve made mistakes. Mistakes that cost me millions.  MILLIONS.  I broke my own rules and my own advice, and honestly, it was a tough pill to swallow.  The past few months have been a life-changing journey for me. I’ve been...
Ep 429: Are Ads Essential in Today’s Market?

Ep 429: Are Ads Essential in Today’s Market?

⇓Read The Transcript In today’s climate, you may find yourself asking if ads are truly essential. Do you really need them to grow your business, or can they be cut in an attempt to help your bottom line?  I often tell business owners that everything in business...
Ep 428: What If Your Marketing Doesn’t Work?

Ep 428: What If Your Marketing Doesn’t Work?

⇓Read The Transcript Business owners frequently tell me they are afraid to launch offers that might fail.  They associate their VALUE with the success or failure of their marketing.   What if I told you that your value is not associated with the outcome of your...
Ep #419: When To Pivot Vs. Losing Focus

Ep #419: When To Pivot Vs. Losing Focus

⇓Read The Transcript 1:10 Emily’s big announcement 7:48 How you know when it’s time to pivot 11:50 The biggest indicator it’s time to pivot 13:15 Keep this in mind before pivoting 16:25 What to think about in the next 6 months to make a right decision in your...
Ep #413: Online Businesses Have Been Lied To

Ep #413: Online Businesses Have Been Lied To

⇓Read The Transcript **Coming Soon** WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth just as much as YOU (maybe even more)! We’re here to play the long game and help you...
Ep #411: Paradigm Shift In Your Marketing

Ep #411: Paradigm Shift In Your Marketing

⇓Read The Transcript 2:50 How you can get help from Emily to create a custom marketing strategy for your business (it’s been years since she does something like that) 6:16 The latest change in advertising economics that is forcing businesses to adapt or go bankrupt...
EP #402: My Experience Trying MDMA

EP #402: My Experience Trying MDMA

⇓Read The Transcript I am a person who likes control. But I am also a person who likes to push myself waaaay out of my comfort zone in the name of personal growth.  So… I tried MDMA. This wasn’t at a party or anything. This was with a healer and guide who...
EP #400: 6 Secrets To My Personal Success

EP #400: 6 Secrets To My Personal Success

⇓Read The Transcript We made it! Welcome to the 400th episode! Thank you sooo much for listening, participating, sharing, and supporting this podcast. I absolutely LOVE sharing my marketing knowledge and CEO insights, and I hope these episodes help make running your...
EP #399: A Mistake Most CEOs Frequently Make

EP #399: A Mistake Most CEOs Frequently Make

⇓Read The Transcript   I am totally guilty of this. In today’s episode, I’m reflecting on my journey as a leader and focusing on ONE big mistake I’ve made (and I’ve seen other CEOs) make that 100% blocks the best ideas from reaching your company. Sometimes what...
Ep #391: Maximizing Your Time As A 7-Figure CEO

Ep #391: Maximizing Your Time As A 7-Figure CEO

⇓Read The Transcript   People ask me this question All. The. Time… “With three kids, a husband, a business with 24 employees, and living a healthy lifestyle — how do you do it all??” It’s not that I magically have 47 hours in a day, I have the same amount of...
Ep #390: Are Facebook Ads Too Expensive?

Ep #390: Are Facebook Ads Too Expensive?

⇓Read The Transcript “Are Facebook ads too expensive now? Should I even try?” I get this question so often that I decided to create a whole episode dedicated to addressing it! In this episode, I share how to… Get the most of your marketing dollar Rock strategies...
Ep #387 – Testing Out Facebook Lead Form Ads

Ep #387 – Testing Out Facebook Lead Form Ads

⇓ READ TRANSCRIPT Should you use the Facebook Lead Form Ads?  This past month, we ran a giant experiment with Facebook Lead Form Ads because we wanted to see if anything had changed with the new iOS updates.  These ads typically result in low-quality leads, BUT...
Ep #384 – My Exact Process For Achieving All My Goals

Ep #384 – My Exact Process For Achieving All My Goals

⇓ READ TRANSCRIPT As Entrepreneurs, it is VERY easy to fall into overwhelm or burnout and STILL not achieve your goals. But it doesn’t have to be that way.  There is a simple, yet powerful, process I use over and over again to help me define my goals and take action...
Ep #377 – Should You Be Live Launching?

Ep #377 – Should You Be Live Launching?

⇓ READ TRANSCRIPT Is a live launch your next best strategic move? OR is evergreen more your speed?  The answer is not that simple.  Because both strategies work BUT for very different reasons and under very different conditions.  Sooo… if you’ve been told to...
Ep #374 – Using Deep Communication In Your Marketing

Ep #374 – Using Deep Communication In Your Marketing

⇓ READ TRANSCRIPT One of the BIGGEST (and most common) marketing mistakes I see is HOW people talk about their offers.  This episode was inspired by this HUGE fitness guru I’ve been following online.  I mostly follow her content for the workouts, but I’ve...
Ep #373 – Your Marketing Mindset

Ep #373 – Your Marketing Mindset

⇓ READ TRANSCRIPT Are you always trying new things in your marketing?  Experimenting? Testing? Analyzing? Reflecting? Adjusting? Pivoting?  If not, then you absolutely need to listen to this episode. Because perfection is going to kill your sales.  In this episode of...
Ep #371 – Your Company Metrics & KPIs

Ep #371 – Your Company Metrics & KPIs

⇓ READ TRANSCRIPT Podcasts, courses, coaches, books… Everyone wants to tell you “the right way” of doing things in your business.  It’s critical that you learn how to filter what advice will work for you (and what won’t) and how to make it your own.  Maybe...
Ep # 365 – Is Organic Content & Strategy Important?

Ep # 365 – Is Organic Content & Strategy Important?

⇓ READ TRANSCRIPT I created this podcast episode specifically for any business owner who… Feels like creating content is just a waste of time Creates content but isn’t quite sure why  Thinks an organic strategy isn’t necessary with paid ads Is...
Ep #364 – Should You Create Another Offer?

Ep #364 – Should You Create Another Offer?

⇓ READ TRANSCRIPT Thinking of adding a new offer?  You might want to think again.  I know it’s on-trend to build up your value ladder with a bunch of offers, OR maybe you’re just bored and ready to mix things up.  BUT adding a new offer is only a good...
Ep #362 – Do The Work Vs. Wait For Answers

Ep #362 – Do The Work Vs. Wait For Answers

⇓ READ TRANSCRIPT Are you waiting for that ONE answer, leader, strategy, system, course, or person to save your business or skyrocket your growth?  Stop.  They’re not coming. Nobody is coming to save you.  And all that waiting and hoping and wishing is going to kill...
Ep #360 – Speed = Success

Ep #360 – Speed = Success

⇓ READ TRANSCRIPT I’ve been reflecting as I was creating and launching our new offer, Market Like A Pro, and one of the questions I asked myself is, “What makes us different?” Want to know my secret weapon? It’s how fast I move.  Speed = Results.  So when you’re...
Ep #352 – What If Your Success Wasn’t Optional?

Ep #352 – What If Your Success Wasn’t Optional?

⇓ READ TRANSCRIPT Why is it that some entrepreneurs celebrate huge wins, yet others say, “Oh well, I tried my best?” Spoiler alert: They don’t have a better funnel, higher ad spend, or anything you don’t… they’re taking an entirely different approach to...
Ep #349 – My 2021 Hard Struggles, Lessons & Wins

Ep #349 – My 2021 Hard Struggles, Lessons & Wins

⇓ READ TRANSCRIPT In this episode of the Not For Lazy Marketers Podcast I’ll be sharing clips from previous podcasts where I talked about my hardest struggles, lessons, and wins . Enjoy! WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team...