by hmadmin | Aug 18, 2022 | Podcast
⇓Read The Transcript Today, I’m going back to the basics. You’ve heard me say, “Marketing always works, it’s just a matter of when,” and it’s true. Marketing DOES always work. You don’t have to rack your brain wondering what complex plan to put into place to make it...
by hmadmin | Aug 16, 2022 | Podcast
⇓Read The Transcript As a business owner, I’ve made mistakes. Mistakes that cost me millions. MILLIONS. I broke my own rules and my own advice, and honestly, it was a tough pill to swallow. The past few months have been a life-changing journey for me. I’ve been...
by hmadmin | Aug 9, 2022 | Podcast
⇓Read The Transcript The economy has entered a recession, and for those in the digital marketing space, it seems we’re all encountering the same questions: How will this impact my business? What in the world of digital marketing will change? Could we have been more...
by hmadmin | Aug 3, 2022 | Podcast
⇓Read The Transcript In today’s climate, you may find yourself asking if ads are truly essential. Do you really need them to grow your business, or can they be cut in an attempt to help your bottom line? I often tell business owners that everything in business...
by hmadmin | Jul 28, 2022 | Podcast
⇓Read The Transcript Business owners frequently tell me they are afraid to launch offers that might fail. They associate their VALUE with the success or failure of their marketing. What if I told you that your value is not associated with the outcome of your...
by hmadmin | Jul 26, 2022 | Podcast
⇓Read The Transcript Does the state of our economy have you worried as a business owner? I hear you. Navigating the constant changes in marketing is tough enough. Throw in the changing economy, and you could be left reeling if you aren’t prepared. Russell Brunson, the...
by hmadmin | Jul 22, 2022 | Facebook Ads, Podcast, Polish
⇓Read The Transcript **COMING SOON** WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth just as much as YOU (maybe even more)! We’re here to play the long game and help you...
by hmadmin | Jul 21, 2022 | Podcast, Uncategorized
Getting real about how you FEEL about your business can leave you feeling exposed and vulnerable. So what do you do when you feel stuck or frustrated or unhappy with your business? Alex helps elevate visionary entrepreneurs by rediscovering the freedom they longed for...
by hmadmin | Jul 20, 2022 | growth, Podcast, Polish
**COMING SOON** WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth just as much as YOU (maybe even more)! We’re here to play the long game and help you create a powerful...
by hmadmin | Jul 19, 2022 | growth, mindset, Perfect, Podcast, Uncategorized
⇓Read The Transcript Growing a team to help run a 7-Figure business is no joke. It cannot be about how you FEEL in the moment and bringing your ideas to the table. You have to have every single step of growing your business tied to an outcome that is measurable. ...
by hmadmin | Jul 18, 2022 | growth, mindset, Perfect, Podcast
Something that’s easy to forget in the online marketing world is that no matter how much tech, how much automation, and how much artificial intelligence we can leverage to get leads and sales… there are real HUMANS that are ultimately making the decisions of whether...
by hmadmin | Jul 14, 2022 | mindset, Perfect, Plan, Podcast
As a CEO, the responsibility of leading a team can be HEAVY sometimes! Add that to the pile of (literal) crap that can be happening in your personal life and I got to my breaking point and in a place where I felt like just burning it all down and walking away. When...
by hmadmin | Jul 12, 2022 | Perfect, Plan, Podcast
3:44 The most important thing you do in your marketing 6:10 The simple exercise 9:40 The question your audience is always asking themselves WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about...
by hmadmin | Jul 7, 2022 | Podcast, Uncategorized
⇓Read The Transcript 1:10 Emily’s big announcement 7:48 How you know when it’s time to pivot 11:50 The biggest indicator it’s time to pivot 13:15 Keep this in mind before pivoting 16:25 What to think about in the next 6 months to make a right decision in your...
by hmadmin | Jul 6, 2022 | Podcast, Uncategorized
⇓Read The Transcript 3:30 Emily tells how she created her first online offer 4:30 Emily’s results right off the bat selling her first offer 5:50 Comparing Emily’s first offer to her last launch 8:10 The one thing that will make the difference between bombing with your...
by hmadmin | Jun 30, 2022 | Podcast, Uncategorized
⇓Read The Transcript 1:15 The event we’re kicking off on Tuesday, July 5th to create a cash infusion for your business 5:50 Then first thing you can do to make your marketing more effective 8:00 Ask yourself this question when things get tough 9:50 Second thing you...
by hmadmin | Jun 28, 2022 | Podcast, Uncategorized
⇓Read The Transcript 1:14 Emily’s eternal truth about planning 4:18 A question you must ask yourself to secure the future in your business 11:30 Why now is the time to up your ad spend and marketing efforts 13:50 Take this stance when making decisions in your business...
by hmadmin | Jun 23, 2022 | Podcast, Uncategorized
⇓Read The Transcript 2:25 The questions Emily’s been getting recently about business during the recession 4:27 Exciting announcement from Emily that helps you create a cash infusion in your business 8:30 The biggest indication that your offer needs to be refreshed...
by hmadmin | Jun 21, 2022 | Podcast, Uncategorized
⇓Read The Transcript 2:15 Quick reminder of the free training Emily is hosting 5:25 How Emily started her business 7:15 The toxic message that’s running around in the online business space 9:30 The unrealistic goal many entrepreneurs have that’s messing with their...
by hmadmin | Jun 16, 2022 | Podcast, Uncategorized
⇓Read The Transcript **Coming Soon** WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth just as much as YOU (maybe even more)! We’re here to play the long game and help you...
by hmadmin | Jun 14, 2022 | Podcast, Uncategorized
⇓Read The Transcript **Coming Soon** WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth just as much as YOU (maybe even more)! We’re here to play the long game and help you...
by hmadmin | Jun 9, 2022 | Podcast, Uncategorized
⇓Read The Transcript 2:50 How you can get help from Emily to create a custom marketing strategy for your business (it’s been years since she does something like that) 6:16 The latest change in advertising economics that is forcing businesses to adapt or go bankrupt...
by hmadmin | Jun 7, 2022 | Podcast, Uncategorized
⇓Read The Transcript 1:47 Rule #5 of marketing in 2022 4:52 You need this special ingredient if you want people to buy from you 7:02 Keep this in mind whenever you’re using templates for marketing 13:03 What Emily and her clients are doing to mitigate the recession in...
by hmadmin | Jun 6, 2022 | Podcast, Uncategorized
⇓Read The Transcript 1:49 A time-sensitive invitation to get free coaching from Emily. 2:47 Rule #4 of marketing in 2022 4:54 These “common” marketing practices destroy the trust people have in your brand 7:30 What real businesses are doing to stay ahead of the game...
by hmadmin | Jun 3, 2022 | Podcast, Uncategorized
⇓Read The Transcript 1:22 Rule #3 Of Marketing In 2022 2:27 Thinking like this prevents you from getting more leads into your business 4:09 Why marketing campaigns are failing right now, even if they were crushing it 2-3 years ago 6:13 Where you must go to when it’s...
by hmadmin | Jun 2, 2022 | Podcast, Uncategorized
⇓Read The Transcript 2:08 Rule #2 Of Marketing in 2022 3:14 The biggest mistake business owners make when marketing seems to stop working 6:50 The mindset shift that will give you peace of mind when leads stop coming in 7:20 This misconception will cost your business...
by hmadmin | May 31, 2022 | Podcast, Uncategorized
⇓Read The Transcript 1:33 Why Emily never forces herself to create content for her business 3:37 Key things to focus on if you want to have peak performance 4:16 Rule #1 of marketing in 2022 12:19 Do this to make sure your marketing results always improve 14:00 The...
by hmadmin | May 31, 2022 | Podcast, Uncategorized
⇓Read The Transcript 2:34 How Emily handles wanting to share something that she might be judged for 4:10 How to get out of a creative block 6:30 What 2 of Emily’s friends are doing in the face of the recession 10:59 Why it’s rare to see big influencers having a bad...
by hmadmin | May 26, 2022 | Podcast, Uncategorized
⇓Read The Transcript 1:03: How Emily always has new ideas to create podcasts 2:41: What’s actually needed to have your team aligned 4:02: Getting this right can make or break your business in today’s digital landscape 6:02: Ask yourself these questions to attract all...
by hmadmin | May 24, 2022 | Podcast, Uncategorized
⇓Read The Transcript There’s a problem all online businesses face after they’re established. Sure, they may be getting some sales, and their clients are happy, but they can’t seem to grow. Ad campaigns start to lose momentum. The cost of making each sale start to go...
by hmadmin | May 19, 2022 | Podcast, Uncategorized
⇓Read The Transcript I am a person who likes control. But I am also a person who likes to push myself waaaay out of my comfort zone in the name of personal growth. So… I tried MDMA. This wasn’t at a party or anything. This was with a healer and guide who...
by hmadmin | May 17, 2022 | Podcast, Uncategorized
⇓Read The Transcript “What worked before isn’t working now!” If that sums up your experience with marketing, you’re not alone! Sooooo many business owners are frustrated because their “never fail” marketing tricks have stopped working....
by hmadmin | May 12, 2022 | Podcast, Uncategorized
⇓Read The Transcript We made it! Welcome to the 400th episode! Thank you sooo much for listening, participating, sharing, and supporting this podcast. I absolutely LOVE sharing my marketing knowledge and CEO insights, and I hope these episodes help make running your...
by hmadmin | May 10, 2022 | Podcast, Uncategorized
⇓Read The Transcript I am totally guilty of this. In today’s episode, I’m reflecting on my journey as a leader and focusing on ONE big mistake I’ve made (and I’ve seen other CEOs) make that 100% blocks the best ideas from reaching your company. Sometimes what...
by hmadmin | May 5, 2022 | Podcast
⇓Read The Transcript I know there’s a lot of panic about rising ad costs. And I have some good news about that and some bad news. The bad news is there isn’t some quick trick or hack to fix this. The good news is there is a proven SYSTEM that any entrepreneur can...
by hmadmin | May 3, 2022 | Podcast
⇓Read The Transcript If people click on your freebie and then don’t sign up, OR you’re not getting the conversions you want on your offer… Please take a step back and listen to this short 15-minute episode. Inside you’ll learn… The ONE...
by hmadmin | Apr 29, 2022 | Podcast
⇓Read The Transcript Today is the final chapter of The 2022 Marketing Momentum Bonus podcast series, and it’s all about LIES. More specifically, the lies the industry and other entrepreneurs are telling you. Lies like… 🙄 Our launch was sooooo...
by hmadmin | Apr 28, 2022 | Podcast
⇓Read The Transcript Speed, speed, SPEED. This is one of my individual superpowers that inevitably become a MAJOR company value of ours (and frankly, is one of our biggest differentiators). When I talk about speed, I don’t mean rushing through everything using...
by hmadmin | Apr 27, 2022 | Podcast
⇓Read The Transcript No matter how great your offer or marketing strategy is… If you can’t communicate your services to your audience – your marketing won’t work. Not only do you need to convey how amazing your offers are, but also WHY they are the perfect fit...
by hmadmin | Apr 26, 2022 | Podcast
⇓Read The Transcript “Marketing” isn’t just one category in your business… It’s actually THREE! Each one is a key piece of the marketing puzzle and equally as important as the others. So how do you make sure your 3 pieces are doing their jobs AND...
by hmadmin | Apr 25, 2022 | Podcast
⇓Read The Transcript Let’s travel back to the marketing world 20 years ago… When we didn’t have social media, SEO, or Google ads and tracking how a lead turned into a sale was impossible to track. Businesses had to spend nearly all their marketing budget on...
by hmadmin | Apr 21, 2022 | Podcast
⇓Read The Transcript People ask me this question All. The. Time… “With three kids, a husband, a business with 24 employees, and living a healthy lifestyle — how do you do it all??” It’s not that I magically have 47 hours in a day, I have the same amount of...
by hmadmin | Apr 19, 2022 | Podcast
⇓Read The Transcript “Are Facebook ads too expensive now? Should I even try?” I get this question so often that I decided to create a whole episode dedicated to addressing it! In this episode, I share how to… Get the most of your marketing dollar Rock strategies...
by hmadmin | Apr 14, 2022 | Podcast
⇓ READ TRANSCRIPT Rant alert! Today I’m going HARD on all the lies surrounding this idea of PASSIVE INCOME. The idea that you can create a course, launch it, and it will keep the dough rolling in without any effort is such BS. This myth is EVERYWHERE online....
by hmadmin | Apr 12, 2022 | Podcast
⇓ READ TRANSCRIPT “Hey, Dad, want to be on my podcast?” My Dad has never been on a podcast, but he HAS been an entrepreneur for over 25+ years! I always learn something insightful whenever we talk, and so when he was in town, I convinced him to come on The Not For...
by hmadmin | Apr 7, 2022 | Podcast
⇓ READ TRANSCRIPT Should you use the Facebook Lead Form Ads? This past month, we ran a giant experiment with Facebook Lead Form Ads because we wanted to see if anything had changed with the new iOS updates. These ads typically result in low-quality leads, BUT...
by hmadmin | Apr 5, 2022 | Podcast
⇓ READ TRANSCRIPT Nobody is good at everything. But it’s so easy as an entrepreneur to get distracted by everyone else’s strengths. “That business owner is good at public speaking. Maybe I should be too.” “That CEO writes...
by hmadmin | Mar 31, 2022 | Podcast
⇓ READ TRANSCRIPT Unless you’re already making over a million dollars in revenue per year… You should stick with only promoting ONE offer. But how do you do that AND keep your content fresh and exciting? You change the wrapping paper! (AKA, you change the way...
by hmadmin | Mar 29, 2022 | Podcast
⇓ READ TRANSCRIPT As Entrepreneurs, it is VERY easy to fall into overwhelm or burnout and STILL not achieve your goals. But it doesn’t have to be that way. There is a simple, yet powerful, process I use over and over again to help me define my goals and take action...
by hmadmin | Mar 25, 2022 | Podcast
⇓ READ TRANSCRIPT A change in the Facebook algorithm got your head spinning? New, flashy marketing trends making you feel overwhelmed? Tried a new lead magnet that’s not bringing in the leads? I get it, marketing can feel like you’re being caught in a riptide with no...
by hmadmin | Mar 24, 2022 | Podcast
⇓ READ TRANSCRIPT Sales is arguably the most important part of your business because you can’t make money if you don’t sell! #ThankYouCaptainObvious But it can also feel like the hardest aspect of business — even downright ‘cringy’ at times (if you’re not sure how...
by hmadmin | Mar 23, 2022 | Podcast
⇓ READ TRANSCRIPT We all know that generating leads = more sales. But, there’s a difference between generating leads and generating leads strategically. So instead of cobbling together random tricks & tips you’ve picked up on the internet hoping you’ll attract...
by hmadmin | Mar 22, 2022 | Podcast
⇓ READ TRANSCRIPT 📣 “Grow your audience!” — You’ve heard this a million times over, but if you’re building an audience that never buys from you… Then what’s the point? That’s why you need to build an audience of BUYERS. And if you want to learn HOW to attract your...
by hmadmin | Mar 21, 2022 | Podcast
⇓ READ TRANSCRIPT Automation! Automation! Automation! We see that word gets thrown around A LOT. But if you want to know what it can REALLY mean for your lead generation, you need to turn into this episode! Inside this FIRST episode of my Lead Generation BONUS...
by hmadmin | Mar 17, 2022 | Podcast
⇓ READ TRANSCRIPT You will never reach your goals if you’re unwilling to get out of your comfort zone. I love leaping out of my comfort zone because I know it’s the only way I will grow into the CEO of a $100 million company. Even little things like...
by hmadmin | Mar 15, 2022 | Podcast
⇓ READ TRANSCRIPT Is a live launch your next best strategic move? OR is evergreen more your speed? The answer is not that simple. Because both strategies work BUT for very different reasons and under very different conditions. Sooo… if you’ve been told to...
by hmadmin | Mar 10, 2022 | Podcast
⇓ READ TRANSCRIPT Are Facebook ads like trading the stock market? It’s a good question. Because I know A LOT of people feel like running Facebook ads is like gambling, throwing spaghetti at the wall, or ‘getting lucky.’ They fundamentally...
by hmadmin | Mar 8, 2022 | Podcast
⇓ READ TRANSCRIPT I don’t want you to create ‘marketing.’ I want you to create an EXPERIENCE. Because at the end of the day, that’s what marketing is — an experience. And it’s essential to think about what kind of experience you want to create for your...
by hmadmin | Mar 3, 2022 | Podcast
⇓ READ TRANSCRIPT One of the BIGGEST (and most common) marketing mistakes I see is HOW people talk about their offers. This episode was inspired by this HUGE fitness guru I’ve been following online. I mostly follow her content for the workouts, but I’ve...
by hmadmin | Mar 1, 2022 | Podcast
⇓ READ TRANSCRIPT Are you always trying new things in your marketing? Experimenting? Testing? Analyzing? Reflecting? Adjusting? Pivoting? If not, then you absolutely need to listen to this episode. Because perfection is going to kill your sales. In this episode of...
by hmadmin | Feb 24, 2022 | Podcast
⇓ READ TRANSCRIPT To be a leader, you’re signing up to step out of your comfort zone and push yourself to grow every single day… Easier said than done, right?! As you scale your company, your ability to face challenges head-on becomes the key ingredient for...
by hmadmin | Feb 22, 2022 | Podcast
⇓ READ TRANSCRIPT Podcasts, courses, coaches, books… Everyone wants to tell you “the right way” of doing things in your business. It’s critical that you learn how to filter what advice will work for you (and what won’t) and how to make it your own. Maybe...
by hmadmin | Feb 18, 2022 | Podcast
⇓ READ TRANSCRIPT I’m a wife. I’m a mom. I’m a CEO of a fast-moving, growing company. I just completed my second Hard 75 and work out twice a day. … So of course, everyone is always asking me how in the heck I do it all. In this episode of the Optimized Business Bonus...
by hmadmin | Feb 17, 2022 | Podcast
⇓ READ TRANSCRIPT At this point in my business, I’m finally living the ultimate CEO dream… completely removed from our delivery and immersed in growth and viability. The key to getting there? Grow a really great team. Over the last 4 years, I’ve built a...
by hmadmin | Feb 16, 2022 | Podcast
⇓ READ TRANSCRIPT No matter what kind of business you have, it’s essential to always surpass expectations. That means putting the same amount of effort (if not more!) into constantly improving, innovating, and evaluating each customer’s experience…...
by hmadmin | Feb 15, 2022 | Podcast
⇓ READ TRANSCRIPT I started this series because I want to give you my best marketing practices so you can thrive in all the vital areas of running a growing business…. And today I’ll show you how I plan, test, refine, and leverage the three marketing pillars to...
by hmadmin | Feb 14, 2022 | Podcast
⇓ READ TRANSCRIPT Over the years, after working with hundreds of clients, I noticed people generally fall into one of two categories: Either they overcomplicate their strategy… Or they don’t even have a strategy. Whether you find yourself on the edge of burnout...
by hmadmin | Feb 10, 2022 | Podcast
⇓ READ TRANSCRIPT I created this podcast episode specifically for any business owner who… Feels like creating content is just a waste of time Creates content but isn’t quite sure why Thinks an organic strategy isn’t necessary with paid ads Is...
by hmadmin | Feb 8, 2022 | Podcast
⇓ READ TRANSCRIPT Thinking of adding a new offer? You might want to think again. I know it’s on-trend to build up your value ladder with a bunch of offers, OR maybe you’re just bored and ready to mix things up. BUT adding a new offer is only a good...
by hmadmin | Feb 3, 2022 | Podcast
⇓ READ TRANSCRIPT Is Facebook at it again? After the iOS 14 and iOS 15 updates, Facebook has been hard at work making all sorts of adjustments. But I’m actually here to give you GOOD news for once. Not all these changes are bad! You can use a few to...
by hmadmin | Feb 1, 2022 | Podcast, Uncategorized
⇓ READ TRANSCRIPT Are you waiting for that ONE answer, leader, strategy, system, course, or person to save your business or skyrocket your growth? Stop. They’re not coming. Nobody is coming to save you. And all that waiting and hoping and wishing is going to kill...
by hmadmin | Jan 27, 2022 | Podcast
⇓ READ TRANSCRIPT Marketing isn’t static… although at times I bet you wish it was! Last week I hosted a free training and broke down my 2x formula that’s guaranteed to double your marketing results, and since I got an overwhelmingly positive response, I wanted to...
by hmadmin | Jan 25, 2022 | Podcast
⇓ READ TRANSCRIPT I’ve been reflecting as I was creating and launching our new offer, Market Like A Pro, and one of the questions I asked myself is, “What makes us different?” Want to know my secret weapon? It’s how fast I move. Speed = Results. So when you’re...
by hmadmin | Jan 21, 2022 | Podcast
⇓ READ TRANSCRIPT Today is the FINALE of the Bonus Podcast Series, The Great Reset… And that comes with a big, exciting announcement: Market Like A Pro is HERE! As you know, we went through some big shifts in 2021, and I was determined to come up with a solution for...
by hmadmin | Jan 20, 2022 | Podcast
⇓ READ TRANSCRIPT I was willing to walk away from nearly $1M in business…and here’s why you should be too! WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth...
by hmadmin | Jan 19, 2022 | Podcast
⇓ READ TRANSCRIPT When it comes to revamping your business for growth in ANY market, your creative, your marketing, and your offer are absolutely essential… So if you’ve ever thought to yourself, “I should take this client anyway…” Especially when your funnels...
by hmadmin | Jan 18, 2022 | Podcast
⇓ READ TRANSCRIPT I knew if I wanted to stay in the game, I had a problem to solve… Many of my clients weren’t quite ready for the expense that comes with partnering with an agency…but they didn’t need another course. They were floating in the no-man’s-land...
by hmadmin | Jan 17, 2022 | Podcast
⇓ READ TRANSCRIPT Let me tell you all about the clarity that had to come before our big shift. WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth just as much as YOU (maybe...
by hmadmin | Jan 14, 2022 | Podcast
⇓ READ TRANSCRIPT When my business started to come crashing down around me last April, I questioned everything I was doing, and everything I knew. It felt like I had to work ten times harder just to get the same results… And the same results weren’t enough to...
by hmadmin | Jan 13, 2022 | Podcast
⇓ READ TRANSCRIPT You don’t see what’s coming unless you’ve been through it before… In 2021 I was facing some tumultuous changes in my business, and I realized everything I worked so hard to build in the last seven years could be gone overnight. At first,...
by hmadmin | Jan 11, 2022 | Podcast
⇓ READ TRANSCRIPT Why is it that some entrepreneurs celebrate huge wins, yet others say, “Oh well, I tried my best?” Spoiler alert: They don’t have a better funnel, higher ad spend, or anything you don’t… they’re taking an entirely different approach to...
by hmadmin | Jan 6, 2022 | Podcast
⇓ READ TRANSCRIPT Stepping up your content game is non-negotiable in the current era of digital marketing we’re in.
But for many entrepreneurs, especially those who are doing everything on their own, creating both quality (AND quantity) content can be extremely...
by hmadmin | Jan 4, 2022 | Podcast
⇓ READ TRANSCRIPT Happy new year friends! I spent the last weeks of 2021 in deep reflection of everything that went down, the lessons I learned, the struggles I faced, the actions that created the most success in my business as well as our clients’...
by hmadmin | Dec 23, 2021 | Podcast
⇓ READ TRANSCRIPT In this episode of the Not For Lazy Marketers Podcast I’ll be sharing clips from previous podcasts where I talked about my hardest struggles, lessons, and wins . Enjoy! WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team...
by hmadmin | Dec 21, 2021 | Podcast
⇓ READ TRANSCRIPT To say 2021 was a difficult year for online businesses would be a massive understatement. The rules have changed, ad costs have gone up, the iOS updates have wreaked their havoc. And through it all, I’ve committed to bringing you the latest...
by hmadmin | Dec 16, 2021 | Podcast
⇓ READ TRANSCRIPT Emily Hirsh: WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth just as much as YOU (maybe even more)! We’re here to play the long game and help you...
by hmadmin | Dec 14, 2021 | Podcast
⇓ READ TRANSCRIPT So, 2021 happened. It has been an incredibly challenging year for digital businesses, one that most of us didn’t even see coming.A year ago, I released a podcast episode with my 2021 Marketing Predictions, and I thought it would be fun to reflect...
by hmadmin | Dec 9, 2021 | Podcast
⇓ READ TRANSCRIPT Emily Hirsh: WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth just as much as YOU (maybe even more)! We’re here to play the long game and help you...
by hmadmin | Dec 7, 2021 | Podcast
⇓ READ TRANSCRIPT Emily Hirsh: WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth just as much as YOU (maybe even more)! We’re here to play the long game and help you...
by hmadmin | Nov 30, 2021 | Podcast
⇓ READ TRANSCRIPT Images versus Reels, which will yield the best results for your ads? If you’ve kept up with recent episodes of the Not For Lazy Marketers Podcast, you’ve heard me preach about the era of the creator and the importance of video and Reels. So the...
by hmadmin | Nov 26, 2021 | Podcast
⇓ READ TRANSCRIPT Another year has nearly come and gone, can you believe it my friends? 2021 was challenging to say the least, but it really pushed me to grow, improve, and adapt my way of thinking when it comes to marketing. Now I feel more clear and confident than...
by hmadmin | Nov 23, 2021 | Podcast
⇓ READ TRANSCRIPT What’s the number one component of your marketing that MOST business owners either: A) Completely look over B) Believe think they’ve NAILED it when, in reality, they haven’t even come close MESSAGING! Now when I say messaging, I mean your ability to...
by hmadmin | Nov 18, 2021 | Podcast
⇓ READ TRANSCRIPT Recently, I had the opportunity to attend a party with a ton of incredibly brilliant, successful entrepreneurs. I met up with an acquaintance of mine and spent hours discussing the state of digital marketing today and what it takes to succeed in this...
by hmadmin | Nov 16, 2021 | Podcast
⇓ READ TRANSCRIPT For the longest time, other entrepreneurs have asked if I offer an exclusive one on one coaching program.It’s something that I’ve been dreaming about for years now, and this month, I finally decided to make it happen. I opened up space for three...
by hmadmin | Nov 11, 2021 | Podcast
⇓ READ TRANSCRIPT Whether you’re about to start building your team, or have been managing a team for decades, there’s one HUGE shift in mindset that’s a game changer for CEOs. Over the past three years, I have struggled with being able to handle the volume of copy,...
by hmadmin | Nov 9, 2021 | Podcast
⇓ READ TRANSCRIPT Have you noticed that your emotionally CHARGED and powerful content is nine times out of ten your top converting? I know for a fact, that if I’m able to put all of my creative energy into a podcast, or with something that I’m writing, where I can be...
by hmadmin | Nov 4, 2021 | Podcast
⇓ READ TRANSCRIPT As much as the majority of us would love for Facebook to not be the main conductor to the symphony of our lives, we’ve reached a point that, despite the overreported ad metrics, the privacy breaches, its ADDICTIVE presence within our society, we...
by hmadmin | Nov 1, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT So, if iOS updates, algorithms, and an overly saturated market aren’t killing my success… what is? To be honest with you, the BIGGEST thing that’s keeping you from achieving success, and a word of warning, I’m being BLUNT in...
by hmadmin | Oct 30, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT You know those influencers, those coaches, those marketers that have us all believing that starting your online business is not only easy, but something that EVERYONE should be doing? “Growing your side hustle into a full blown...
by hmadmin | Oct 28, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT The end of the year, Q4, the holidays, and 2022 are all right at our doorstep. And I know SO many entrepreneurs that use this time of the year to take their foot off of the gas, but to be honest, that’s basically the opposite...
by hmadmin | Oct 26, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Did we just witness the DEATH of email marketing? With the new opt-out privacy feature for the Mail app that iOS 15 is incorporating, it can feel that way. I get it. But, I’m here to tell you that this update is NOT the...
by hmadmin | Oct 21, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Ready to end 2021 with a marketing bang? Then this episode of the Not For Lazy Marketers Podcast is a MUST listen. Maybe this year you’ve struggled to see results with your marketing and you’re itching to get to the bottom of...
by hmadmin | Oct 19, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Let’s be honest with each other my friends, trying to keep up with marketing and content demands in this new era of the creator is exhausting. Not only do we have to pump out even more content than before, but we also have to...
by hmadmin | Oct 14, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT In this new era of digital marketing where things are constantly shifting and evolving, staying up to date with current Facebook trends is a MUST. After all, Facebook is still king and remains the best platform to market your...
by hmadmin | Oct 12, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Time for a hard truth my friends. While it’s true that in this era of digital marketing having amazing messaging and creating content that will attract your ideal customer is critical… It doesn’t matter if you’re creating...
by hmadmin | Oct 7, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT “What if I fail? What if it doesn’t work? What if I lose money?”These are the questions that haunt the thoughts of countless entrepreneurs. I like to believe that I’m a person who isn’t afraid to fail, to take action, to try...
by hmadmin | Oct 5, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT As humans, when faced with a challenge we often revert back to what we know and hope that everything will magically get better. Ad costs go up? Okay, let’s just make a few little tweaks to our ad copy, try some new audiences,...
by hmadmin | Sep 30, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Last week, I made a bold claim that most entrepreneurs are resistant to hearing, but is the reality of marketing today:We have entered the era of the creator.What does this mean for your business?For your content strategy?For...
by hmadmin | Sep 28, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Last week, I hosted The Shift: A Hirsh Marketing Partner Info Session where I shared the massive shifts the digital marketing industry is going through, and why it prompted our team to shift and completely up-level our 1:1...
by hmadmin | Sep 23, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT You know I like to keep it real on The Not For Lazy Marketers Podcast my friends. Today is no different, so here goes: If you’re treating your marketing as a last-ditch effort to “save” your business, it’s already a goner. Any...
by hmadmin | Sep 21, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT We are moving in a direction where micro-content is king across all industries. Buckle up my friends, a massive shift is coming to the digital marketing world. Your messaging, your strategy, your offer – they’re all still...
by hmadmin | Sep 16, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT We are moving in a direction where micro-content is king across all industries. This shift comes as our attention spans as humans continue to decrease. People want short, easily digestible content to consume, and you as a...
by hmadmin | Sep 14, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT To all of my entrepreneur listeners that need the reminder: you are not alone. Business is hard. Anyone who makes it appear otherwise isn’t being fully transparent with you. Every single entrepreneur goes through seasons where...
by hmadmin | Sep 9, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT The marketing world is moving in a direction where they need for increased touchpoint and connection building with our audience is more important than ever to convert them into sales. There’s a message that so many entrepreneurs...
by hmadmin | Sep 7, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT The marketing world is moving in a direction where they need for increased touchpoint and connection building with our audience is more important than ever to convert them into sales. Especially if ad costs are more expensive...
by hmadmin | Sep 2, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Don’t shoot the messenger! Facebook ads are 47% more expensive than last year, and creative is going stale quicker than ever. You used to be able to run ads that would convert for months on end not too long ago…but it’s a...
by hmadmin | Aug 31, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Everything was going great… Then she turned in her notice. A valuable team member decided she wanted to pursue acting and no longer work for me. She had been with my company for over a year and was very involved in so many...
by hmadmin | Aug 26, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT If you’ve been banking on the new era of digital marketing being “temporary” and waiting for things to go back to “normal” you need to buckle up my friend. This is only the beginning. Facebook has been feeling the heat ever...
by hmadmin | Aug 24, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT If you’re not preparing your business for the future of marketing and the direction we’re heading… You’ll soon be in for a rude awakening. The goldmine days of digital marketing are OVER. You have to step up, stand out more, and...
by hmadmin | Aug 19, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT In today’s episode, I’m sharing the number one way to improve your marketing when: You’re struggling with outrageous ad costs. Your offer is failing to convert. Your engagement starts to plummet. Your marketing starts trending...
by hmadmin | Aug 17, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT If I could give you just one piece of advice to massively improve your results, it would be to focus on choosing what’s most important in your marketing. I see it all the time with entrepreneurs where they’re either a one...
by hmadmin | Aug 12, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Struggling to improve your marketing strategy and results? You’re not alone my friend. I don’t hang out on social media much these days, but occasionally I hop on Instagram to check my DM’s and browse through some of my favorite...
by hmadmin | Aug 10, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Dying to know what’s working vs not working today in marketing? You’re in for a treat today my friend. My team is in the trenches every day working behind the scenes of dozens of ad accounts with insider intel on the latest...
by hmadmin | Aug 5, 2021 | Podcast
⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT I hate to break it to you, but what worked a year ago in your marketing strategy won’t work today. If you’re feeling frustrated that you’re not seeing the same results from the same strategies that were crushing it last year, I...
by hmadmin | Aug 3, 2021 | Podcast
TweetSharePinShare0 Shares SHOW NOTES I hate to break it to you, but people aren’t really interested in WHAT you do. Odds are, there are thousands (if not millions) of other businesses that do the same thing you do. The same is true for my business. Hirsh Marketing...
by hmadmin | Jul 29, 2021 | Podcast
TweetSharePinShare0 Shares SHOW NOTES The future of Instagram and content marketing is changing. The head of Instagram, Adam Mosseri, recently announced that Instagram is no longer a photo-sharing app. AKA, Instagram is panicking as it tries to compete more...
by hmadmin | Jul 27, 2021 | Podcast
TweetSharePinShare0 Shares SHOW NOTES I recently sat down and reflected on if my past self were to ask me how to build a successful business, what would be my best advice? What would I tell myself to do earlier? Especially in the last year, my success has exploded not...
by hmadmin | Jul 20, 2021 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Let’s chat about organic marketing today my friends. I’ve seen countless entrepreneurs struggling to break ground organically and find success, who are convinced that the algorithm is a monster out to get them. In reality, they...
