624: I See Many Business Owners Losing Money Doing This

624: I See Many Business Owners Losing Money Doing This

LISTEN ON APPLE PODCASTS LISTEN ON SPOTIFY READ THE TRANSCRIPT If you’re doing this, you’re leaving money on the table! In this episode, This may be considered “controversial”, but I actually think there is such thing as defining your ideal customer too much. If...
616: What The Successful Entrepreneurs Don’t Tell You

616: What The Successful Entrepreneurs Don’t Tell You

LISTEN ON APPLE PODCASTS LISTEN ON SPOTIFY READ THE TRANSCRIPT I am so excited to share with you an episode fueled by the sheer joy of living life to the fullest. I recently returned from a thirty-day sabbatical, and the experiences I’ve had since then have been...
615: The Three 2024 Marketing Golden Rules

615: The Three 2024 Marketing Golden Rules

LISTEN ON APPLE PODCASTS LISTEN ON SPOTIFY READ THE TRANSCRIPT Lately, in the landscape of business and marketing, I’ve been seeing a lot of messaging around fear. Fear of the economy and an impending recession, which I feel like we’ve been anticipating since 2020…...
612: I Challenge You To Ask Yourself This Question Today

612: I Challenge You To Ask Yourself This Question Today

LISTEN ON APPLE PODCASTS LISTEN ON SPOTIFY READ THE TRANSCRIPT   In this podcast episode, we are discussing overcoming the fear of failure and pursuing ambitious goals. There was once a time when I had a lot of urgency to pursue my biggest dreams. In those days I...
610: What To Do When Your Offer Isn’t Selling

610: What To Do When Your Offer Isn’t Selling

LISTEN ON APPLE PODCASTS LISTEN ON SPOTIFY READ THE TRANSCRIPT   In this podcast episode, I’m helping you troubleshoot your offer and determine why it isn’t selling. Oftentimes business owners will think that if something isn’t selling, the offer is completely...
608: How To Generate Fast Cash And Sales

608: How To Generate Fast Cash And Sales

LISTEN ON APPLE PODCASTS LISTEN ON SPOTIFY READ THE TRANSCRIPT  In this podcast episode, I’m revealing exactly how you can bring in extra cash into your business WHENEVER you feel like it. When you have a warm audience that is tapped in and aligned with the...
606: Nurture Email Sequence Strategies

606: Nurture Email Sequence Strategies

LISTEN ON APPLE PODCASTS LISTEN ON SPOTIFY READ THE TRANSCRIPT  In this podcast episode, we’re digging into the art of crafting impactful nurture email sequences. This marketing technique makes warming up your list and leading them into your paid offer feel like...
599: 3 Ways To Guarantee Your Business Won’t Grow

599: 3 Ways To Guarantee Your Business Won’t Grow

LISTEN ON APPLE PODCASTS LISTEN ON SPOTIFY READ THE TRANSCRIPT In today’s episode, I’m tackling three strategies that are guaranteed to hinder your business growth. These are not just mistakes that are made sometimes, but approaches that 90% of entrepreneurs...
598: Marketing Lessons From The Abercrombie & Fitch

598: Marketing Lessons From The Abercrombie & Fitch

LISTEN ON APPLE PODCASTS LISTEN ON SPOTIFY READ THE TRANSCRIPT In today’s episode, we dive deep into the fascinating comeback story of Abercrombie & Fitch and uncover the key marketing lessons that can revolutionize your business. From strategic rebranding to...
590: I Am Sick Of Talking About Marketing

590: I Am Sick Of Talking About Marketing

LISTEN ON APPLE PODCASTS LISTEN ON SPOTIFY READ THE TRANSCRIPT In this episode I’m sharing how to navigate burnout that even the experts feel when it comes to content creation. If you’re like me, living and breathing your expertise, you’ll know how mundane...
588: 4 MUST Do’s For A Successful Webinar

588: 4 MUST Do’s For A Successful Webinar

LISTEN ON APPLE PODCASTS LISTEN ON SPOTIFY READ THE TRANSCRIPT In this episode I share valuable insights on hosting a successful webinar that effectively connects with and converts ideal customers. These insights can also be applied to things like your content...
587: My Personal Top 4 Business Lessons From 2023

587: My Personal Top 4 Business Lessons From 2023

LISTEN ON APPLE PODCASTS LISTEN ON SPOTIFY READ THE TRANSCRIPT In this episode I’m sharing my personal top 4 business lessons from 2023. I dive into how mixing feminine and masculine energies can be a game-changer in business, sparking creativity and strategic...
585: 5 Things That ARE Working To Grow My Own Business

585: 5 Things That ARE Working To Grow My Own Business

LISTEN ON APPLE PODCASTS LISTEN ON SPOTIFY READ THE TRANSCRIPT In this episode I discuss five key strategies that have been instrumental in the growth and success of both my business and those of our clients and other entrepreneurs. These include trusting your...
552: How 7 & 8 Figure CEOs View Their Business

552: How 7 & 8 Figure CEOs View Their Business

552: How 7 & 8 Figure CEOs View Their Business ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Do you manage your business from a proactive state? Every business contends with threats and liabilities, and it’s crucial to acknowledge and...
546: My Take On DM Marketing Strategies

546: My Take On DM Marketing Strategies

546: My Take On DM Marketing Strategies ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript In today’s episode, I’m diving headfirst into the world of DM strategies—the art of direct messaging to grow your business organically. Now, I’m not...
535: The 3 Layers In Every Successful Marketing Strategy

535: The 3 Layers In Every Successful Marketing Strategy

535: The 3 Layers In Every Successful Marketing Strategy ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript In today’s episode, we’re diving into the three layers of the Not For Lazy Marketers process and how they contribute to your overall...
530: If You’re Not Getting Sales – This Is The Problem

530: If You’re Not Getting Sales – This Is The Problem

530: If You’re Not Getting Sales – This Is The Problem ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Marketing can sometimes feel complicated, but in reality, it boils down to a few key factors that impact your success. In today’s episode,...
529: The 5 Steps To A Successful Summer Marketing Strategy

529: The 5 Steps To A Successful Summer Marketing Strategy

529: The 5 Steps To A Successful Summer Marketing Strategy ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript As entrepreneurs, we often face the challenge of dealing with a summer slowdown in revenue while still shouldering ongoing expenses. In...
527: 3 Ways To Make Summer Big Months For Your Business

527: 3 Ways To Make Summer Big Months For Your Business

527: 3 Ways To Make Summer Big Months For Your Business ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript In today’s episode, I am thrilled to share with you some valuable insights on how to maximize your business potential during the summer...
526: 5 Traits Of The Most Successful Entrepreneurs

526: 5 Traits Of The Most Successful Entrepreneurs

526: 5 Traits Of The Most Successful Entrepreneurs ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Today, I’m diving into traits that all successful entrepreneurs possess. Throughout the interviews I conducted last week with some of our most...
502: How To Use Buyer Personas To Improve Your Messaging

502: How To Use Buyer Personas To Improve Your Messaging

502: How To Use Buyer Personas To Improve Your Messaging ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript In today’s episode of Not For Lazy Marketers, I’m diving into the importance of defining your buyer personas and how it can benefit your...
497: The 3 Reasons Why Your Offer Isn’t Selling

497: The 3 Reasons Why Your Offer Isn’t Selling

497: The 3 Reasons Why Your Offer Isn’t Selling ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript If you have an offer that just isn’t selling, this episode is for you. Many people mistakenly think that their offer is not good enough or that people...
489: The 8 Things Our Most Profitable Clients are Doing

489: The 8 Things Our Most Profitable Clients are Doing

489: The 8 Things Our Most Profitable Clients are Doing ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript We are neck deep in businesses and their marketing day in and day out. When it comes to marketing and marketing success, we’ve seen it all! Have...
488: Is AI Going to Replace Us All?

488: Is AI Going to Replace Us All?

488: Is AI going to replace us all? ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I know you’ve been hearing about AI from everyone, in every corner, and in every space lately, and I also know it’s either filling you with excitement or concern…or...
485: Raw & Real Entrepreneurship Lessons with George Bryant

485: Raw & Real Entrepreneurship Lessons with George Bryant

485: Raw & Real Entrepreneurship Lessons with George Bryant  ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Last summer I hit a super low point in my business and it was around that same time I crossed paths with George Bryant. What I didn’t...
Ep 475: How To Create A Converting Lead Gen Offer

Ep 475: How To Create A Converting Lead Gen Offer

Ep 475: How To Create A Converting Lead Gen Offer ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Creating a high-value, free lead generation offer – one that creates a roadmap to your paid offer – can be a crucial part of your...
Ep 474: The #1 Thing Missing From Most Businesses Marketing

Ep 474: The #1 Thing Missing From Most Businesses Marketing

Ep 474: The #1 Thing Missing From Most Businesses Marketing ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I just wrapped up my incredible boot camp week of trainings for business owners, and I’ve been chatting with a ton of those participants in...
Ep 472: The 10 Things I’m Doing To Get To $10M This Year

Ep 472: The 10 Things I’m Doing To Get To $10M This Year

ep 472: The 10 Things I’m Doing To Get To $10M This Year ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript This year is going to be HUGE for my company. HUGE. It’s already started out absolutely amazing, and I have set things in place to ensure that...
Ep 470: 2022 Year in Review – Part Two

Ep 470: 2022 Year in Review – Part Two

ep 470: 2022 Year in Review – Part two ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript 2022 brought about a lot of growth for myself and within my business – and I’m excited to share WHAT propelled that growth. But it wasn’t all...
Ep 469: 2022 Year in Review – Part One

Ep 469: 2022 Year in Review – Part One

ep 469: 2022 Year in Review – Part One ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Are you ready to make the most of the new year and achieve growth, expansion, and fulfillment in your business? Join me in this special episode as I...
Ep 466: My Top 5 Lessons from 2022

Ep 466: My Top 5 Lessons from 2022

ep 466: My Top 5 Lessons from 2022 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Today I’m sharing my top lessons from 2022 (and 1 BIG mistake I will never make again). If I look back at myself six months ago, I don’t even fully recognize...
Ep 465: What To Do If Your Marketing Isn’t Working

Ep 465: What To Do If Your Marketing Isn’t Working

ep 465: What To Do If Your Marketing Isn’t Working ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I was inspired to record this episode when I received a message in my DMs from someone who was feeling frustrated with her marketing. She felt...
Ep 464: How To Know If You Should Be Running Paid Ads

Ep 464: How To Know If You Should Be Running Paid Ads

ep 464: How to Know if You Should Be Running Paid Ads Marketing Strategy ep 464: How to Know if You Should Be Running Paid Ads Marketing Strategy ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Is your business ready for paid ads? You might think...
Ep 462: Inside Intel From Over $700k In Black Friday Revenue

Ep 462: Inside Intel From Over $700k In Black Friday Revenue

ep 462: Inside Intel From Over $700k In Black Friday Revenue ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Are you ready for some inside intel on Black Friday?! Black Friday might be over, but knowing what worked (and what didn’t) is vital moving...
Ep 459: This Mindset Shift That Changed Everything For Me

Ep 459: This Mindset Shift That Changed Everything For Me

ep 459: This Mindset Shift That Changed Everything For Me ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Have you ever felt frustrated with your team, or people in general? You know those feelings of: – Why aren’t they moving as quickly as...
Ep 452: 5 Strategies to End 2022 Strong

Ep 452: 5 Strategies to End 2022 Strong

ep 452: 5 Strategies to End 2022 Strong ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Can you believe the end of 2022 is almost here?!  As business owners, the 4th quarter can leave us scrambling to wrap up the year on a positive note in-between...
Ep 451: This Should Be Your #1 Marketing Priority

Ep 451: This Should Be Your #1 Marketing Priority

ep 451:This Should Be Your #1 Marketing Priority ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Are you growing your warm audience? This can look like increasing your email list, social media following, overall reach of your content…  If...
Ep 449: Top 2 Things Our Most Successful Clients Do

Ep 449: Top 2 Things Our Most Successful Clients Do

ep 449: Top 2 Things Our Most Successful Clients Do ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript We all know what goes into successful marketing, right? There’s your strategy, your messaging, understanding of your ideal client, plus your actual...
Ep 448: Creating Intentional Content In Your Marketing

Ep 448: Creating Intentional Content In Your Marketing

ep 448: Creating Intentional Content in Your Marketing ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I’ve observed many business owners struggle when it comes to creating intentional content.  – and here’s the deal – Creating...
Ep 446: Not Many People Will Tell You This

Ep 446: Not Many People Will Tell You This

Not Many People Will Tell You This Episode 446 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I hope you’re ready for this, because today’s episode is one of my rants. It’s a topic that lights a fire in me, because it just isn’t talked about...
Ep 443: Make More Sales By Connecting Your Funnels & Offers

Ep 443: Make More Sales By Connecting Your Funnels & Offers

⇓Read The Transcript As business owners, we are always looking for a new solution or chasing a shiny object, when a lot of the time there’s a ton of opportunity sitting right in front of us.  Over the past few months, I have been on the frontlines creating strategies...
Ep 442: The Lies the Industry is Telling You

Ep 442: The Lies the Industry is Telling You

⇓Read The Transcript Today’s episode is all about LIES.  More specifically, the lies the industry and other entrepreneurs are telling you. Lies like… 🙄 Our launch was sooooo easy!  🙄 A 7-figure launch doesn’t require much investment or time at all!  🙄 I...
Ep 433: 6 Things That Are Working Right Now In Marketing

Ep 433: 6 Things That Are Working Right Now In Marketing

⇓Read The Transcript Marketing is always changing.  What’s working right now may not be what was working last year, last month, or even last week. At Hirsh Marketing, we discuss daily what is (and what isn’t!) working in the marketing world, so we can shift and make...
Ep 431: I Made 2 Mistakes That Cost Me Millions

Ep 431: I Made 2 Mistakes That Cost Me Millions

⇓Read The Transcript As a business owner, I’ve made mistakes. Mistakes that cost me millions.  MILLIONS.  I broke my own rules and my own advice, and honestly, it was a tough pill to swallow.  The past few months have been a life-changing journey for me. I’ve been...
Ep 429: Are Ads Essential in Today’s Market?

Ep 429: Are Ads Essential in Today’s Market?

⇓Read The Transcript In today’s climate, you may find yourself asking if ads are truly essential. Do you really need them to grow your business, or can they be cut in an attempt to help your bottom line?  I often tell business owners that everything in business...
Ep 428: What If Your Marketing Doesn’t Work?

Ep 428: What If Your Marketing Doesn’t Work?

⇓Read The Transcript Business owners frequently tell me they are afraid to launch offers that might fail.  They associate their VALUE with the success or failure of their marketing.   What if I told you that your value is not associated with the outcome of your...
Ep #384 – My Exact Process For Achieving All My Goals

Ep #384 – My Exact Process For Achieving All My Goals

⇓ READ TRANSCRIPT As Entrepreneurs, it is VERY easy to fall into overwhelm or burnout and STILL not achieve your goals. But it doesn’t have to be that way.  There is a simple, yet powerful, process I use over and over again to help me define my goals and take action...
Ep #373 – Your Marketing Mindset

Ep #373 – Your Marketing Mindset

⇓ READ TRANSCRIPT Are you always trying new things in your marketing?  Experimenting? Testing? Analyzing? Reflecting? Adjusting? Pivoting?  If not, then you absolutely need to listen to this episode. Because perfection is going to kill your sales.  In this episode of...