Ep 429: Are Ads Essential in Today’s Market?

Ep 429: Are Ads Essential in Today’s Market?

⇓Read The Transcript In today’s climate, you may find yourself asking if ads are truly essential. Do you really need them to grow your business, or can they be cut in an attempt to help your bottom line?  I often tell business owners that everything in business...
Ep 428: What If Your Marketing Doesn’t Work?

Ep 428: What If Your Marketing Doesn’t Work?

⇓Read The Transcript Business owners frequently tell me they are afraid to launch offers that might fail.  They associate their VALUE with the success or failure of their marketing.   What if I told you that your value is not associated with the outcome of your...
Ep #419: When To Pivot Vs. Losing Focus

Ep #419: When To Pivot Vs. Losing Focus

⇓Read The Transcript 1:10 Emily’s big announcement 7:48 How you know when it’s time to pivot 11:50 The biggest indicator it’s time to pivot 13:15 Keep this in mind before pivoting 16:25 What to think about in the next 6 months to make a right decision in your...
Ep #413: Online Businesses Have Been Lied To

Ep #413: Online Businesses Have Been Lied To

⇓Read The Transcript **Coming Soon** WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth just as much as YOU (maybe even more)! We’re here to play the long game and help you...
Ep #411: Paradigm Shift In Your Marketing

Ep #411: Paradigm Shift In Your Marketing

⇓Read The Transcript 2:50 How you can get help from Emily to create a custom marketing strategy for your business (it’s been years since she does something like that) 6:16 The latest change in advertising economics that is forcing businesses to adapt or go bankrupt...
EP #402: My Experience Trying MDMA

EP #402: My Experience Trying MDMA

⇓Read The Transcript I am a person who likes control. But I am also a person who likes to push myself waaaay out of my comfort zone in the name of personal growth.  So… I tried MDMA. This wasn’t at a party or anything. This was with a healer and guide who...
EP #400: 6 Secrets To My Personal Success

EP #400: 6 Secrets To My Personal Success

⇓Read The Transcript We made it! Welcome to the 400th episode! Thank you sooo much for listening, participating, sharing, and supporting this podcast. I absolutely LOVE sharing my marketing knowledge and CEO insights, and I hope these episodes help make running your...
EP #399: A Mistake Most CEOs Frequently Make

EP #399: A Mistake Most CEOs Frequently Make

⇓Read The Transcript   I am totally guilty of this. In today’s episode, I’m reflecting on my journey as a leader and focusing on ONE big mistake I’ve made (and I’ve seen other CEOs) make that 100% blocks the best ideas from reaching your company. Sometimes what...
Ep #391: Maximizing Your Time As A 7-Figure CEO

Ep #391: Maximizing Your Time As A 7-Figure CEO

⇓Read The Transcript   People ask me this question All. The. Time… “With three kids, a husband, a business with 24 employees, and living a healthy lifestyle — how do you do it all??” It’s not that I magically have 47 hours in a day, I have the same amount of...
Ep #390: Are Facebook Ads Too Expensive?

Ep #390: Are Facebook Ads Too Expensive?

⇓Read The Transcript “Are Facebook ads too expensive now? Should I even try?” I get this question so often that I decided to create a whole episode dedicated to addressing it! In this episode, I share how to… Get the most of your marketing dollar Rock strategies...
Ep #387 – Testing Out Facebook Lead Form Ads

Ep #387 – Testing Out Facebook Lead Form Ads

⇓ READ TRANSCRIPT Should you use the Facebook Lead Form Ads?  This past month, we ran a giant experiment with Facebook Lead Form Ads because we wanted to see if anything had changed with the new iOS updates.  These ads typically result in low-quality leads, BUT...
Ep #384 – My Exact Process For Achieving All My Goals

Ep #384 – My Exact Process For Achieving All My Goals

⇓ READ TRANSCRIPT As Entrepreneurs, it is VERY easy to fall into overwhelm or burnout and STILL not achieve your goals. But it doesn’t have to be that way.  There is a simple, yet powerful, process I use over and over again to help me define my goals and take action...
Ep #377 – Should You Be Live Launching?

Ep #377 – Should You Be Live Launching?

⇓ READ TRANSCRIPT Is a live launch your next best strategic move? OR is evergreen more your speed?  The answer is not that simple.  Because both strategies work BUT for very different reasons and under very different conditions.  Sooo… if you’ve been told to...
Ep #374 – Using Deep Communication In Your Marketing

Ep #374 – Using Deep Communication In Your Marketing

⇓ READ TRANSCRIPT One of the BIGGEST (and most common) marketing mistakes I see is HOW people talk about their offers.  This episode was inspired by this HUGE fitness guru I’ve been following online.  I mostly follow her content for the workouts, but I’ve...
Ep #373 – Your Marketing Mindset

Ep #373 – Your Marketing Mindset

⇓ READ TRANSCRIPT Are you always trying new things in your marketing?  Experimenting? Testing? Analyzing? Reflecting? Adjusting? Pivoting?  If not, then you absolutely need to listen to this episode. Because perfection is going to kill your sales.  In this episode of...
Ep #371 – Your Company Metrics & KPIs

Ep #371 – Your Company Metrics & KPIs

⇓ READ TRANSCRIPT Podcasts, courses, coaches, books… Everyone wants to tell you “the right way” of doing things in your business.  It’s critical that you learn how to filter what advice will work for you (and what won’t) and how to make it your own.  Maybe...
Ep # 365 – Is Organic Content & Strategy Important?

Ep # 365 – Is Organic Content & Strategy Important?

⇓ READ TRANSCRIPT I created this podcast episode specifically for any business owner who… Feels like creating content is just a waste of time Creates content but isn’t quite sure why  Thinks an organic strategy isn’t necessary with paid ads Is...
Ep #364 – Should You Create Another Offer?

Ep #364 – Should You Create Another Offer?

⇓ READ TRANSCRIPT Thinking of adding a new offer?  You might want to think again.  I know it’s on-trend to build up your value ladder with a bunch of offers, OR maybe you’re just bored and ready to mix things up.  BUT adding a new offer is only a good...
Ep #362 – Do The Work Vs. Wait For Answers

Ep #362 – Do The Work Vs. Wait For Answers

⇓ READ TRANSCRIPT Are you waiting for that ONE answer, leader, strategy, system, course, or person to save your business or skyrocket your growth?  Stop.  They’re not coming. Nobody is coming to save you.  And all that waiting and hoping and wishing is going to kill...
Ep #360 – Speed = Success

Ep #360 – Speed = Success

⇓ READ TRANSCRIPT I’ve been reflecting as I was creating and launching our new offer, Market Like A Pro, and one of the questions I asked myself is, “What makes us different?” Want to know my secret weapon? It’s how fast I move.  Speed = Results.  So when you’re...
Ep #352 – What If Your Success Wasn’t Optional?

Ep #352 – What If Your Success Wasn’t Optional?

⇓ READ TRANSCRIPT Why is it that some entrepreneurs celebrate huge wins, yet others say, “Oh well, I tried my best?” Spoiler alert: They don’t have a better funnel, higher ad spend, or anything you don’t… they’re taking an entirely different approach to...
Ep #349 – My 2021 Hard Struggles, Lessons & Wins

Ep #349 – My 2021 Hard Struggles, Lessons & Wins

⇓ READ TRANSCRIPT In this episode of the Not For Lazy Marketers Podcast I’ll be sharing clips from previous podcasts where I talked about my hardest struggles, lessons, and wins . Enjoy! WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team...
Ep #348 – The Big 4: Listener Favorites From 2021

Ep #348 – The Big 4: Listener Favorites From 2021

⇓ READ TRANSCRIPT To say 2021 was a difficult year for online businesses would be a massive understatement.  The rules have changed, ad costs have gone up, the iOS updates have wreaked their havoc. And through it all, I’ve committed to bringing you the latest...
Ep #345 – The Basics Can Always Create Success

Ep #345 – The Basics Can Always Create Success

⇓ READ TRANSCRIPT Emily Hirsh: WANT TO WORK WITH TEAM HIRSH? Honestly, we’re more than a marketing team — we’re a tactical partner who will care about your business growth just as much as YOU (maybe even more)! We’re here to play the long game and help you...
Ep #339 – Fake Businesses Have Been Deplatformed

Ep #339 – Fake Businesses Have Been Deplatformed

⇓ READ TRANSCRIPT Recently, I had the opportunity to attend a party with a ton of incredibly brilliant, successful entrepreneurs. I met up with an acquaintance of mine and spent hours discussing the state of digital marketing today and what it takes to succeed in this...
Ep #334 – This Is Killing Your Success

Ep #334 – This Is Killing Your Success

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT So, if iOS updates, algorithms, and an overly saturated market aren’t killing my success… what is? To be honest with you, the BIGGEST thing that’s keeping you from achieving success, and a word of warning, I’m being BLUNT in...
Ep #332 – Running Ads In Q4 & Through The Holidays

Ep #332 – Running Ads In Q4 & Through The Holidays

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT The end of the year, Q4, the holidays, and 2022 are all right at our doorstep.  And I know SO many entrepreneurs that use this time of the year to take their foot off of the gas, but to be honest, that’s basically the opposite...
Ep #331 – iOS 15 Is Coming…What You Need To Know

Ep #331 – iOS 15 Is Coming…What You Need To Know

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Did we just witness the DEATH of email marketing? With the new opt-out privacy feature for the Mail app that iOS 15 is incorporating, it can feel that way. I get it.  But, I’m here to tell you that this update is NOT the...
Ep #327 – The Most Overlooked Component Of Your Marketing

Ep #327 – The Most Overlooked Component Of Your Marketing

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Time for a hard truth my friends. While it’s true that in this era of digital marketing having amazing messaging and creating content that will attract your ideal customer is critical… It doesn’t matter if you’re creating...
Ep #321 – The Big Shift – Your Marketing Has To Change

Ep #321 – The Big Shift – Your Marketing Has To Change

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT We are moving in a direction where micro-content is king across all industries. Buckle up my friends, a massive shift is coming to the digital marketing world. Your messaging, your strategy, your offer – they’re all still...
Ep #319 – When Business Is Hard

Ep #319 – When Business Is Hard

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT To all of my entrepreneur listeners that need the reminder: you are not alone. Business is hard. Anyone who makes it appear otherwise isn’t being fully transparent with you. Every single entrepreneur goes through seasons where...
Ep #314 – What Facebook’s Doing To Combat iOS Updates

Ep #314 – What Facebook’s Doing To Combat iOS Updates

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT If you’ve been banking on the new era of digital marketing being “temporary” and waiting for things to go back to “normal” you need to buckle up my friend. This is only the beginning. Facebook has been feeling the heat ever...
Ep #312 – The #1 Way To Improve Your Marketing

Ep #312 – The #1 Way To Improve Your Marketing

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT In today’s episode, I’m sharing the number one way to improve your marketing when: You’re struggling with outrageous ad costs. Your offer is failing to convert. Your engagement starts to plummet. Your marketing starts trending...
Ep #310 – Your Marketing Levers

Ep #310 – Your Marketing Levers

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Struggling to improve your marketing strategy and results? You’re not alone my friend. I don’t hang out on social media much these days, but occasionally I hop on Instagram to check my DM’s and browse through some of my favorite...
Ep. #308 – “But It Worked For Me A Year Ago”

Ep. #308 – “But It Worked For Me A Year Ago”

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT I hate to break it to you, but what worked a year ago in your marketing strategy won’t work today. If you’re feeling frustrated that you’re not seeing the same results from the same strategies that were crushing it last year, I...
307 – People Buy Your WHY, Not Your What

307 – People Buy Your WHY, Not Your What

TweetSharePinShare0 Shares SHOW NOTES I hate to break it to you, but people aren’t really interested in WHAT you do.  Odds are, there are thousands (if not millions) of other businesses that do the same thing you do. The same is true for my business. Hirsh Marketing...
306 – The Future Of Instagram & Video

306 – The Future Of Instagram & Video

TweetSharePinShare0 Shares SHOW NOTES The future of Instagram and content marketing is changing. The head of Instagram, Adam Mosseri, recently announced that Instagram is no longer a photo-sharing app. AKA, Instagram is panicking as it tries to compete more...