502: How To Use Buyer Personas To Improve Your Messaging

502: How To Use Buyer Personas To Improve Your Messaging

502: How To Use Buyer Personas To Improve Your Messaging ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript In today’s episode of Not For Lazy Marketers, I’m diving into the importance of defining your buyer personas and how it can benefit your...
497: The 3 Reasons Why Your Offer Isn’t Selling

497: The 3 Reasons Why Your Offer Isn’t Selling

497: The 3 Reasons Why Your Offer Isn’t Selling ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript If you have an offer that just isn’t selling, this episode is for you. Many people mistakenly think that their offer is not good enough or that people...
489: The 8 Things Our Most Profitable Clients are Doing

489: The 8 Things Our Most Profitable Clients are Doing

489: The 8 Things Our Most Profitable Clients are Doing ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript We are neck deep in businesses and their marketing day in and day out. When it comes to marketing and marketing success, we’ve seen it all! Have...
488: Is AI Going to Replace Us All?

488: Is AI Going to Replace Us All?

488: Is AI going to replace us all? ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I know you’ve been hearing about AI from everyone, in every corner, and in every space lately, and I also know it’s either filling you with excitement or concern…or...
485: Raw & Real Entrepreneurship Lessons with George Bryant

485: Raw & Real Entrepreneurship Lessons with George Bryant

485: Raw & Real Entrepreneurship Lessons with George Bryant  ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Last summer I hit a super low point in my business and it was around that same time I crossed paths with George Bryant. What I didn’t...
Ep 475: How To Create A Converting Lead Gen Offer

Ep 475: How To Create A Converting Lead Gen Offer

Ep 475: How To Create A Converting Lead Gen Offer ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Creating a high-value, free lead generation offer – one that creates a roadmap to your paid offer – can be a crucial part of your...
Ep 474: The #1 Thing Missing From Most Businesses Marketing

Ep 474: The #1 Thing Missing From Most Businesses Marketing

Ep 474: The #1 Thing Missing From Most Businesses Marketing ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I just wrapped up my incredible boot camp week of trainings for business owners, and I’ve been chatting with a ton of those participants in...
Ep 472: The 10 Things I’m Doing To Get To $10M This Year

Ep 472: The 10 Things I’m Doing To Get To $10M This Year

ep 472: The 10 Things I’m Doing To Get To $10M This Year ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript This year is going to be HUGE for my company. HUGE. It’s already started out absolutely amazing, and I have set things in place to ensure that...
Ep 470: 2022 Year in Review – Part Two

Ep 470: 2022 Year in Review – Part Two

ep 470: 2022 Year in Review – Part two ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript 2022 brought about a lot of growth for myself and within my business – and I’m excited to share WHAT propelled that growth. But it wasn’t all...
Ep 469: 2022 Year in Review – Part One

Ep 469: 2022 Year in Review – Part One

ep 469: 2022 Year in Review – Part One ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Are you ready to make the most of the new year and achieve growth, expansion, and fulfillment in your business? Join me in this special episode as I...
Ep 466: My Top 5 Lessons from 2022

Ep 466: My Top 5 Lessons from 2022

ep 466: My Top 5 Lessons from 2022 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Today I’m sharing my top lessons from 2022 (and 1 BIG mistake I will never make again). If I look back at myself six months ago, I don’t even fully recognize...
Ep 465: What To Do If Your Marketing Isn’t Working

Ep 465: What To Do If Your Marketing Isn’t Working

ep 465: What To Do If Your Marketing Isn’t Working ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I was inspired to record this episode when I received a message in my DMs from someone who was feeling frustrated with her marketing. She felt...
Ep 464: How To Know If You Should Be Running Paid Ads

Ep 464: How To Know If You Should Be Running Paid Ads

ep 464: How to Know if You Should Be Running Paid Ads Marketing Strategy ep 464: How to Know if You Should Be Running Paid Ads Marketing Strategy ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Is your business ready for paid ads? You might think...
Ep 462: Inside Intel From Over $700k In Black Friday Revenue

Ep 462: Inside Intel From Over $700k In Black Friday Revenue

ep 462: Inside Intel From Over $700k In Black Friday Revenue ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Are you ready for some inside intel on Black Friday?! Black Friday might be over, but knowing what worked (and what didn’t) is vital moving...
Ep 459: This Mindset Shift That Changed Everything For Me

Ep 459: This Mindset Shift That Changed Everything For Me

ep 459: This Mindset Shift That Changed Everything For Me ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Have you ever felt frustrated with your team, or people in general? You know those feelings of: – Why aren’t they moving as quickly as...
Ep 452: 5 Strategies to End 2022 Strong

Ep 452: 5 Strategies to End 2022 Strong

ep 452: 5 Strategies to End 2022 Strong ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Can you believe the end of 2022 is almost here?!  As business owners, the 4th quarter can leave us scrambling to wrap up the year on a positive note in-between...
Ep 451: This Should Be Your #1 Marketing Priority

Ep 451: This Should Be Your #1 Marketing Priority

ep 451:This Should Be Your #1 Marketing Priority ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Are you growing your warm audience? This can look like increasing your email list, social media following, overall reach of your content…  If...
Ep 449: Top 2 Things Our Most Successful Clients Do

Ep 449: Top 2 Things Our Most Successful Clients Do

ep 449: Top 2 Things Our Most Successful Clients Do ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript We all know what goes into successful marketing, right? There’s your strategy, your messaging, understanding of your ideal client, plus your actual...
Ep 448: Creating Intentional Content In Your Marketing

Ep 448: Creating Intentional Content In Your Marketing

ep 448: Creating Intentional Content in Your Marketing ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I’ve observed many business owners struggle when it comes to creating intentional content.  – and here’s the deal – Creating...
Ep 447: Update & Transparency from Me

Ep 447: Update & Transparency from Me

Update & Transparency from me Episode 447 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript Today’s episode is coming at you chock full of transparency. These past few months have been filled with important lessons, valuable experiences, and much...
Ep 446: Not Many People Will Tell You This

Ep 446: Not Many People Will Tell You This

Not Many People Will Tell You This Episode 446 ♥ LISTEN ON APPLE PODCASTS ♥ LISTEN ON SPOTIFY ⇓Read The Transcript I hope you’re ready for this, because today’s episode is one of my rants. It’s a topic that lights a fire in me, because it just isn’t talked about...
Ep 442: The Lies the Industry is Telling You

Ep 442: The Lies the Industry is Telling You

⇓Read The Transcript Today’s episode is all about LIES.  More specifically, the lies the industry and other entrepreneurs are telling you. Lies like… 🙄 Our launch was sooooo easy!  🙄 A 7-figure launch doesn’t require much investment or time at all!  🙄 I...
Ep 433: 6 Things That Are Working Right Now In Marketing

Ep 433: 6 Things That Are Working Right Now In Marketing

⇓Read The Transcript Marketing is always changing.  What’s working right now may not be what was working last year, last month, or even last week. At Hirsh Marketing, we discuss daily what is (and what isn’t!) working in the marketing world, so we can shift and make...
Ep 431: I Made 2 Mistakes That Cost Me Millions

Ep 431: I Made 2 Mistakes That Cost Me Millions

⇓Read The Transcript As a business owner, I’ve made mistakes. Mistakes that cost me millions.  MILLIONS.  I broke my own rules and my own advice, and honestly, it was a tough pill to swallow.  The past few months have been a life-changing journey for me. I’ve been...
Ep 428: What If Your Marketing Doesn’t Work?

Ep 428: What If Your Marketing Doesn’t Work?

⇓Read The Transcript Business owners frequently tell me they are afraid to launch offers that might fail.  They associate their VALUE with the success or failure of their marketing.   What if I told you that your value is not associated with the outcome of your...
Ep #384 – My Exact Process For Achieving All My Goals

Ep #384 – My Exact Process For Achieving All My Goals

⇓ READ TRANSCRIPT As Entrepreneurs, it is VERY easy to fall into overwhelm or burnout and STILL not achieve your goals. But it doesn’t have to be that way.  There is a simple, yet powerful, process I use over and over again to help me define my goals and take action...
Ep #373 – Your Marketing Mindset

Ep #373 – Your Marketing Mindset

⇓ READ TRANSCRIPT Are you always trying new things in your marketing?  Experimenting? Testing? Analyzing? Reflecting? Adjusting? Pivoting?  If not, then you absolutely need to listen to this episode. Because perfection is going to kill your sales.  In this episode of...