by hmadmin | Jul 2, 2020 | Plan, Podcast
TweetSharePinShare332332 Shares SHOW NOTES Do you want to crush your marketing goals and have massive success? I think it’s safe to say that anyone listening to this podcast would answer yes to that question. I know all too well that when you’re deep in your...
by hmadmin | Jun 30, 2020 | Perfect, Podcast
TweetSharePinShare332332 Shares SHOW NOTES “How do I reach more of my target audience?”This is a question I’m often asked. Creating goal-breaking ads and reaching your perfect audience are NOT the result of using any special ‘ninja’ targeting strategies. It...
by hmadmin | Jun 25, 2020 | Plan, Podcast
TweetSharePinShare332332 Shares SHOW NOTES I want to share with you an important concept that one of my very first Facebook ad clients taught me. This client went on Facebook live every. single. day… For an entire year! Not only did he never miss a day, but...
by hmadmin | Jun 23, 2020 | Perfect, Podcast
TweetSharePinShare332332 Shares SHOW NOTES “Why aren’t my leads converting to buyers?!” Yes, I know, this is a scenario that no one really wants to experience. But, if you find yourself in this situation, don’t run or feel bad about yourself and your...
by hmadmin | Jun 18, 2020 | Podcast, Polish
TweetSharePinShare332332 Shares SHOW NOTES Maybe your ads are working on a small scale, earning you a bit of profit, and starting to gain traction! If so YAY! That’s amazing! *virtual pat on the back* Celebrate, but don’t think this is all it takes to...
by hmadmin | Jun 16, 2020 | Podcast
TweetSharePinShare332332 Shares SHOW NOTES Today I want to talk through the purpose of lower ticket offers because lately I’ve been seeing a lot of success with what we call “SLO” or self liquidating offer funnels. This success didn’t just pop out of thin...
by hmadmin | Jun 11, 2020 | Perfect, Podcast
TweetSharePinShare332332 Shares SHOW NOTES A very common marketing question I get is: When will I see results? Are we talking a year?A month?Six months? I think it’s safe to say that when it comes to marketing, most people don’t want to play the long game. Why...
by hmadmin | Jun 9, 2020 | Podcast, Polish
TweetSharePinShare116116 Shares SHOW NOTES This is a common marketing question new + experienced business owners ask: When Do I Increase My Ad Spend? I have the answer for you, but it’s a bit more complicated than “Increase your ad spend when…” The reality is,...
by hmadmin | Jun 2, 2020 | Plan, Podcast
TweetSharePinShare332332 Shares SHOW NOTES Over half the time when marketing isn’t working, it’s because of MESSAGING. You could have the best strategy in the world and it wouldn’t matter if your messaging isn’t dialed in. Despite what you...
by hmadmin | May 28, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Lately, a lot of people have been asking me one question over and over again, “Emily, what is your secret to keeping a 95%+ client retention rate?” There are four secret ingredients that go into my Hirsh Marketing high...
by hmadmin | May 26, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Are you afraid of failure? In my opinion, there’s nothing wrong with being afraid of failure.I’m willing to bet that the majority of people in this world are afraid of failure too. As you and your company grow, you find...
by hmadmin | May 21, 2020 | Podcast, Polish
TweetSharePinShare0 Shares SHOW NOTES At this point in time, even with everything that’s going on in the world, I’m so happy to say that I’m having the best business growth to date in my company. After celebrating, this made me stop and think that now is the...
by hmadmin | May 19, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES I’ve been really excited lately. Why? Because live webinars are CRUSHING IT right now! Any dedicated business owner or serious entrepreneur should be super excited about this fact too. ✔️More people are at home, looking for ways...
by hmadmin | May 14, 2020 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES What is the most important thing in marketing? For me, it has to be MESSAGING. You’ve got your targeting, strategy, and offer down… but none of that matters if you’re not able to nail your messaging. I recently finished the...
by hmadmin | May 12, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES During this time of universal crisis, it may feel harder to stay focused than usual. Afterall, you’re being bombarded with endless social media distractions that have the potential to derail both you and your business. One of...
by hmadmin | Apr 30, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES The worldwide outbreak of COVID-19 is affecting everyone differently. (I’ve heard so many stories! And here’s part of mine…) Three weeks before my state announced its “stay at home” order, my family welcomed a new baby. Which...
by hmadmin | Apr 28, 2020 | Perfect, Podcast
TweetSharePinShare104104 Shares SHOW NOTES One of the most eye-opening parts of a financial crisis like this (or really, the fear around it), is – you find out pretty quickly whether or not you’re on top of your numbers. And I’m noticing lots of successful...
by hmadmin | Apr 23, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES With so many people bringing their business online, I’ve received a lot of questions about how I run my team of 20+ employees virtually… This episode answers a few of those questions (+shares my biggest piece of advice for...
by hmadmin | Apr 14, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES If you follow The Hirsh Process to marketing… it always, always works (even in a worldwide economic crisis, apparently). Here’s proof! When COVID-19 started to shut down the US, a handful of our clients wanted to pull back, shut...
by hmadmin | Apr 9, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Feedback (positive + negative!) from your Team is vital to your success – and you know this! You rely on your team to serve your clients, to reach your goals, to grow your company. But, if you want QUALITY feedback from the...
by hmadmin | Apr 7, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Most advertisers (including my team) use standard retargeting ads… If someone leaves an application before it’s complete, for example, you can create ad-specific copy that says, “Go back and finish your application!” But, if you...
by hmadmin | Mar 26, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES The #1 thing people get wrong with ads is… REPORTING. Because, it’s actually really hard to get accurate reports to explain exactly what happens to your leads – through the whole funnel. First, Facebook’s reporting can be up...
by hmadmin | Mar 24, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Welcome back to our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) Listen to Special...
by hmadmin | Mar 23, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Welcome back to our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) Listen to Special...
by hmadmin | Mar 22, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Welcome back to our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) Listen to Special...
by hmadmin | Mar 21, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Welcome back to our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) Listen to Special...
by hmadmin | Mar 20, 2020 | Podcast
TweetSharePinShare3838 Shares SHOW NOTES Welcome back to our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) Listen to Special...
by hmadmin | Mar 19, 2020 | Podcast
TweetSharePinShare3838 Shares SHOW NOTES Welcome back to our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) Listen to Special...
by hmadmin | Mar 18, 2020 | Podcast
TweetSharePinShare3838 Shares SHOW NOTES Welcome to the first episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.)...
