by hmadmin | Sep 29, 2020 | Perfect, Podcast
TweetSharePinShare22 Shares SHOW NOTES Think you’re “done” with your marketing? Think again! Marketing is an ever evolving process where there will ALWAYS be opportunities for improvement. Nothing you do will ever truly be “perfect.” There will always be issues that...
by hmadmin | Sep 8, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Leads – what every marketer wants, but can’t always easily get. And even if they can, they often struggle with getting them to convert. Now, like everything else in marketing, the secret to lead generation isn’t some crazy...
by hmadmin | Sep 1, 2020 | Perfect, Podcast
TweetSharePinShare5050 Shares SHOW NOTES Not getting the results you want with your marketing? Feeling stuck and that nothing ever works, no matter what you try? It’s a common problem marketers are faced with, but there is always a solution. Because marketing always...
by hmadmin | Aug 20, 2020 | Perfect, Podcast
TweetSharePinShare3737 Shares SHOW NOTES A marketer’s worst nightmare is trying everything you can think of, but still having your ads fail to convert. There’s actually a very simple process you can follow to determine WHY your ads aren’t converting, and where you...
by hmadmin | Aug 18, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES When marketing doesn’t work we’re quick to blame the technical pieces. Maybe it was the strategy, or the funnel, or how I set up my ad. But in reality, the problem usually doesn’t lie in the technical. Typically, it lies in the...
by hmadmin | Jul 23, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES If there’s one thing that I see people mess up with their ads time and time again… It’s their budget. They don’t know how much they should budget… Or they aren’t willing to budget enough… Or they don’t understand when...
by hmadmin | Jul 9, 2020 | Perfect, Podcast
TweetSharePinShare373373 Shares SHOW NOTES “I’ve got an audience and leads, but how the heck can I get them to actually start taking action?” Now if only I had a penny for every time I’ve gotten asked this question! No but seriously, this is a common problem that many...
by hmadmin | Jun 30, 2020 | Perfect, Podcast
TweetSharePinShare332332 Shares SHOW NOTES “How do I reach more of my target audience?”This is a question I’m often asked. Creating goal-breaking ads and reaching your perfect audience are NOT the result of using any special ‘ninja’ targeting strategies. It...
by hmadmin | Jun 23, 2020 | Perfect, Podcast
TweetSharePinShare332332 Shares SHOW NOTES “Why aren’t my leads converting to buyers?!” Yes, I know, this is a scenario that no one really wants to experience. But, if you find yourself in this situation, don’t run or feel bad about yourself and your...
by hmadmin | Jun 11, 2020 | Perfect, Podcast
TweetSharePinShare332332 Shares SHOW NOTES A very common marketing question I get is: When will I see results? Are we talking a year?A month?Six months? I think it’s safe to say that when it comes to marketing, most people don’t want to play the long game. Why...
by hmadmin | Apr 28, 2020 | Perfect, Podcast
TweetSharePinShare104104 Shares SHOW NOTES One of the most eye-opening parts of a financial crisis like this (or really, the fear around it), is – you find out pretty quickly whether or not you’re on top of your numbers. And I’m noticing lots of successful...
by hmadmin | Apr 21, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Curious about the experience of being a Hirsh Marketing client? I have the unique opportunity to have that experience myself – because Team Hirsh runs all my ads! So in this episode, I’m sharing a behind-the-scenes look at...
by hmadmin | Apr 7, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Most advertisers (including my team) use standard retargeting ads… If someone leaves an application before it’s complete, for example, you can create ad-specific copy that says, “Go back and finish your application!” But, if you...
by hmadmin | Mar 12, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES When you feel stressed, overwhelmed, or frustrated, how often do you think… “Nothing’s working – so I’m done, I’m starting over!” When things aren’t working (in life or business!), sometimes our “best” solution in the...
by hmadmin | Mar 3, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES In the first few months of 2020, Team Hirsh is finding a few new-ish trends happening with Facebook ads… The summary? Facebook wants you to use its pixel data + lean on the algorithms. Basically, the more power you give to...
by hmadmin | Feb 20, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares SHOW NOTES Retargeting ads are a sexy topic in the digital marketing world – and honestly, they work incredibly well (when done right)! But let’s back up for a minute: What’s a retargeting ad, and when can you implement it? Quite...
by Emily Hirsh | Feb 6, 2020 | Perfect, Podcast
TweetSharePinShare33 Shares The reality is, most of your sales will come from someone who has multiple touchpoints with your brand. But not everyone strategizes for this! Let’s say, approximately 1-3% of your leads convert to a sale post-webinar (the actual...
by Emily Hirsh | Jan 23, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares You know you need to track data to know whether your marketing efforts matter… (I’ve talked about it often enough!) But, do you know which numbers to track – and WHY? Too many people gather “all” the data, just to have metrics in the...
by Emily Hirsh | Jan 7, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares Before you get too far into planning your “2020 business goals,” I want to remind you… Don’t forget to nurture those leads you bring in (and therefore keep them around long-term!). It’s a massive mistake to focus ONLY on your front-end...
by Emily Hirsh | Jan 2, 2020 | Perfect, Podcast
TweetSharePinShare0 Shares You want consistent sales, right? We all do. But in order to have consistent sales, YOU have to be consistent in your marketing – especially with building your warm audience. You do this by consistently creating Value Content every...
by Emily Hirsh | Oct 3, 2019 | Perfect, Podcast
TweetSharePinShare77 Shares SHOW NOTES The difference between successful ads + failed marketing is not what you think. Goal-breaking ads are NOT the result of finding the best audiences, using the latest ‘ninja’ strategies, and knowing the best technique… Those things...
by Emily Hirsh | Sep 26, 2019 | Perfect, Podcast
TweetSharePinShare77 Shares SHOW NOTES So you’ve started tracking your results from ads daily, weekly… but what are you doing with the data? How do you know what it means, really? Tracking your immediate results is one thing (i.e. what’s happened in one week?). But...
by Emily Hirsh | Sep 3, 2019 | Perfect, Podcast
TweetSharePinShare77 Shares SHOW NOTES Marketing is an intricate puzzle of moving parts. And sometimes it’s confusing to pinpoint the exact “problem” that needs fixed… Is it the ads or your funnel? These parts have to work together, but also separately. Think about it...
by Emily Hirsh | Aug 27, 2019 | Perfect, Podcast
TweetSharePinShare77 SharesSHOW NOTESI hear this question time and again from current + potential clients… “When will I start to see results with my ads?”Well, the reality is… it varies! And it depends! (I know that’s not what you want to hear! But I’m not here to...
by Emily Hirsh | Aug 1, 2019 | Perfect, Podcast
TweetSharePinShare9090 Shares SHOW NOTES When I’m teaching The Hirsh Process, online or at events, I like to start with the question, “Can you define your marketing ‘success’?” And usually, only a handful of people even know what I mean. Even the billion-dollar...
by Emily Hirsh | Jul 18, 2019 | Perfect, Podcast
TweetSharePinShare77 SharesSHOW NOTESThis is a common problem, because it’s really hard to get right, especially the first time.But, if you’re following a proven webinar funnel strategy + your offer is solid, the problem with your funnel is likely (yes, I’m saying it...
by Emily Hirsh | May 23, 2019 | Perfect, Podcast
TweetSharePinShare1717 SharesSHOW NOTESBefore you scale your funnel, you need to prove that it works! This is true for any new funnel – whether you’re brand new to business or you’ve been in business for decades.How do you do “prove it”? Well, you might not like...
by Emily Hirsh | Apr 30, 2019 | Perfect, Podcast
TweetSharePinShare77 Shares SHOW NOTES “If you fail to understand your audience, then you’re probably going to fail to create a customer journey that is for them.” Let’s say you have a good product or service, but your funnel isn’t “working,” or your ads aren’t...
by Emily Hirsh | Apr 23, 2019 | Perfect, Podcast
[smart_track_player url=”http://traffic.libsyn.com/hirshmarketingunderground/Episode_66_Edited.mp3″ background=”#ffffff” ]TweetSharePinShare77 SharesSHOW NOTES“Retargeting ads don’t need to be complicated. You don’t need 25, you just want to...
by Emily Hirsh | Mar 5, 2019 | Perfect, Podcast
[smart_track_player url=”http://traffic.libsyn.com/hirshmarketingunderground/Episode_52_edited.mp3″ background=”#ffffff” ]People often ask me, “How does your Team create ad creative that converts? Can you share your template?”Now, if you’ve...
