224 – What Does Buying Data Mean?

224 – What Does Buying Data Mean?

TweetSharePinShare0 Shares SHOW NOTES Those who invest in their business will prosper. Those who don’t will never grow. That is something that I genuinely believe. Buying data, no matter where you are in your business right now, is one of the most important...
220 – Top 3 Mistakes People Make In Their Marketing

220 – Top 3 Mistakes People Make In Their Marketing

TweetSharePinShare11 Shares SHOW NOTES How many times has one (or all) of the following happened to you? You wrote copy that you thought was good, but was completely disconnected from your audience. You tried using a certain strategy that worked for someone else, but...
205 – Your Marketing Foundation

205 – Your Marketing Foundation

TweetSharePinShare0 Shares SHOW NOTES Too often people want to just jump straight into the DOING when it comes to ads… … but they completely skip over the planning and strategizing part. While that might be the “boring” work, it is absolutely necessary for...
204 – The Importance of “Top of Mind” Marketing

204 – The Importance of “Top of Mind” Marketing

TweetSharePinShare0 Shares SHOW NOTES If you’re not the very first person that your audience thinks of when they need what you and others in your industry offer…. Then you’re doing it wrong. And you’re missing out on tons of sales that are going to your competitors...
203 – How Do I Know If I’m Ready For Ads?

203 – How Do I Know If I’m Ready For Ads?

TweetSharePinShare0 Shares SHOW NOTES Today I wanted to clear up one of the most frequently asked questions I get:  “How do I know if I’m ready for ads?” You can’t just throw an ad together and put it out there and expect it to work. First you have to make sure you...
202 – Business Lessons Nobody Will Tell You About

202 – Business Lessons Nobody Will Tell You About

TweetSharePinShare22 Shares SHOW NOTES Why is it that we’re always so quick to share our success stories, but we almost never talk about our failures? Last year was an incredibly difficult time for my business.  We were losing money, we were losing clients, I was not...
201 – Numbers. Are. Everything.

201 – Numbers. Are. Everything.

TweetSharePinShare0 Shares SHOW NOTES “Numbers are scary!” No, they’re really not. I know numbers can be completely overwhelming and frustrating for some people, but the truth is that numbers are an entrepreneur’s best friend. I’d say that the majority of the time,...
194 – The 5 Keys To Massive Marketing Success

194 – The 5 Keys To Massive Marketing Success

TweetSharePinShare332332 Shares SHOW NOTES   Do you want to crush your marketing goals and have massive success?  I think it’s safe to say that anyone listening to this podcast would answer yes to that question.  I know all too well that when you’re deep in your...
181 – Market To What Your Audience Wants

181 – Market To What Your Audience Wants

TweetSharePinShare0 Shares SHOW NOTES What is the most important thing in marketing? For me, it has to be MESSAGING. You’ve got your targeting, strategy, and offer down… but none of that matters if you’re not able to nail your messaging.  I recently finished the...
179 – Why Your Free Content Should Be Worth Paying For

179 – Why Your Free Content Should Be Worth Paying For

TweetSharePinShare0 Shares SHOW NOTES One of the most important parts of marketing is actually the free “value” content you share with your audience (week-by-week and prior to a product launch). Whether it’s your opt-in/freebie, your weekly content emails, the videos...
168 – Strategy For A Newer Ad Account

168 – Strategy For A Newer Ad Account

TweetSharePinShare0 Shares SHOW NOTES If you’re just starting to run ads on Facebook, you don’t have a lot of pixel data to lean into – meaning, Facebook is still learning how to optimize your account, right? In this episode I’ll share a *trick* we use to speed...
151- Organic Or Paid Traffic?

151- Organic Or Paid Traffic?

TweetSharePinShare0 Shares SHOW NOTES This is a common marketing question new + experienced business owners ask: Should I focus on organic or paid marketing first? My answer is not unusual – but it’s more complicated than “this or that.” The reality is, focusing...
143- Never launch an ad before defining this

143- Never launch an ad before defining this

TweetSharePinShare0 Shares You should never launch any marketing campaign without first defining your GOAL numbers… even if you’re selling something for the first time + have zero historical data to work with! This is vital to determining whether or not it works (and...
142- Do I have to niche?

142- Do I have to niche?

TweetSharePinShare0 Shares If you’re an entrepreneur of any kind, you likely have a hard time giving up on possibility…    This is both your greatest gift + your most detrimental weakness.  That’s why I want you to ask the question (right now!)… “Am I turning down...
141- The formula to successful marketing

141- The formula to successful marketing

TweetSharePinShare0 Shares Marketing that converts requires only 3 things: a stand-out offer, messaging that connects, and unique, custom-built strategy….  PRODUCT. MESSAGING. STRATEGY.  That’s it! No fancy “ninja” skills that only an ads strategist knows about.  (And...
129- Marketing Simplified: The Rule of One

129- Marketing Simplified: The Rule of One

SHOW NOTESMy goal is always to simplify marketing so you can take smart, quick action – because honestly, marketing is NOT as complex as people say. The complicated strategies are often just a distraction.So today, I’m giving you a simple way to think through...
126- Stop buying into the marketing noise

126- Stop buying into the marketing noise

SHOW NOTESThere’s a lot of talk about the “Next Best Thing!” in marketing. And you’ll notice, it’s different depending on who you’re talking to (and what they’re selling). If you’re feeling stuck, confused, and overwhelmed with all the ‘noise,’ please know that you’re...
125- The big problem with an in-house ads team

125- The big problem with an in-house ads team

SHOW NOTESThere’s a trend happening right now in online business where entrepreneurs are choosing to build out in-house marketing teams v hire an agency. And honestly, it makes sense! There’s a lot of bad marketing agencies out there (because building one is hard!),...
124- Everyone has a funnel

124- Everyone has a funnel

  TweetSharePinShare6262 Shares   SHOW NOTES The word “funnel” has become almost taboo. And honestly, most people are confused about what it actually means.  So let me set the record straight.  Everyone has a funnel, because a “funnel” is just a customer’s...
98- Value > Selling

98- Value > Selling

TweetSharePinShare77 SharesSHOW NOTESI study highly successful business owners for a living. I follow Rachel Hollis’ Facebook Lives + listen to Brooke Castillo’s podcast + watch Amy Porterfield’s Instagram Stories…Here’s what all these people have in common:...
97- Be Polarizing In Your Marketing

97- Be Polarizing In Your Marketing

TweetSharePinShare77 SharesSHOW NOTESYou likely know that polarized marketing works better – but it’s still really, really hard to do (especially for the recovering people pleasers, i.e. me!).In the increasingly saturated world of online courses + coaching...
93- The Process Behind Setting Your Ad Budget

93- The Process Behind Setting Your Ad Budget

TweetSharePinShare77 SharesSHOW NOTESMy company is well-known for doing things differently. And our data-driven process behind “how to set your ad budget” is one of the best examples of this.Most ads agencies start with, “How much money do you want to spend?” But, I...
89- Marketing Should Be An Above-The-Line Expense

89- Marketing Should Be An Above-The-Line Expense

TweetSharePinShare77 SharesSHOW NOTESSolopreneurs, I’m talking to you. This needs to be said, even though not many people are talking about it:Marketing should be an above-the-line expense.Or, said differently – you should be intentionally (+strategically)...
46- How many funnels do you need?

46- How many funnels do you need?

[smart_track_player url=”http://traffic.libsyn.com/hirshmarketingunderground/episode_46_edited.mp3″ background=”#ffffff” ]TweetSharePinShare77 SharesHow many funnels should a *successful* business have? How many products should you sell? How...