by hmadmin | Oct 15, 2020 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES Those who invest in their business will prosper. Those who don’t will never grow. That is something that I genuinely believe. Buying data, no matter where you are in your business right now, is one of the most important...
by hmadmin | Oct 14, 2020 | Plan, Podcast
TweetSharePinShare33 Shares SHOW NOTES If you’ve been relying on boosted posts to get more eyes on your content… Stop. If you’ve been throwing up an ad just because you saw someone else do it… Stop. If you’ve been shutting off your ads as soon as you don’t see...
by hmadmin | Oct 1, 2020 | Plan, Podcast
TweetSharePinShare11 Shares SHOW NOTES How many times has one (or all) of the following happened to you? You wrote copy that you thought was good, but was completely disconnected from your audience. You tried using a certain strategy that worked for someone else, but...
by hmadmin | Aug 27, 2020 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES One of my Ignite students recently asked me: “Am I ready for ads if I haven’t sold enough of my product organically?” There are some marketers who would argue that if you haven’t sold X amount of your product organically, you...
by hmadmin | Aug 13, 2020 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES It’s never going to get any easier to attract your ideal customers than it is right now. That’s because the internet is a place that continues to get more crowded with every passing second. So how do you stand out instead of...
by hmadmin | Aug 11, 2020 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES Too often people want to just jump straight into the DOING when it comes to ads… … but they completely skip over the planning and strategizing part. While that might be the “boring” work, it is absolutely necessary for...
by hmadmin | Aug 6, 2020 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES If you’re not the very first person that your audience thinks of when they need what you and others in your industry offer…. Then you’re doing it wrong. And you’re missing out on tons of sales that are going to your competitors...
by hmadmin | Aug 4, 2020 | Podcast
TweetSharePinShare0 Shares SHOW NOTES Today I wanted to clear up one of the most frequently asked questions I get: “How do I know if I’m ready for ads?” You can’t just throw an ad together and put it out there and expect it to work. First you have to make sure you...
by hmadmin | Jul 30, 2020 | Plan, Podcast
[social_warfare] SHOW NOTES Why is it that we’re always so quick to share our success stories, but we almost never talk about our failures? Last year was an incredibly difficult time for my business. We were losing money, we were losing clients, I was not doing a...
by hmadmin | Jul 28, 2020 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES “Numbers are scary!” No, they’re really not. I know numbers can be completely overwhelming and frustrating for some people, but the truth is that numbers are an entrepreneur’s best friend. I’d say that the majority of the time,...
by hmadmin | Jul 2, 2020 | Plan, Podcast
TweetSharePinShare332332 Shares SHOW NOTES Do you want to crush your marketing goals and have massive success? I think it’s safe to say that anyone listening to this podcast would answer yes to that question. I know all too well that when you’re deep in your...
by hmadmin | Jun 25, 2020 | Plan, Podcast
TweetSharePinShare332332 Shares SHOW NOTES I want to share with you an important concept that one of my very first Facebook ad clients taught me. This client went on Facebook live every. single. day… For an entire year! Not only did he never miss a day, but...
by hmadmin | Jun 2, 2020 | Plan, Podcast
TweetSharePinShare332332 Shares SHOW NOTES Over half the time when marketing isn’t working, it’s because of MESSAGING. You could have the best strategy in the world and it wouldn’t matter if your messaging isn’t dialed in. Despite what you...
by hmadmin | May 14, 2020 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES What is the most important thing in marketing? For me, it has to be MESSAGING. You’ve got your targeting, strategy, and offer down… but none of that matters if you’re not able to nail your messaging. I recently finished the...
by hmadmin | May 7, 2020 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES One of the most important parts of marketing is actually the free “value” content you share with your audience (week-by-week and prior to a product launch). Whether it’s your opt-in/freebie, your weekly content emails, the videos...
by hmadmin | Mar 31, 2020 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES If you’re just starting to run ads on Facebook, you don’t have a lot of pixel data to lean into – meaning, Facebook is still learning how to optimize your account, right? In this episode I’ll share a *trick* we use to speed...
by hmadmin | Feb 27, 2020 | Plan, Podcast
TweetSharePinShare1010 Shares SHOW NOTES The best marketing strategies consider their audience above all else. If you want marketing that “works,” your audience has to become your top priority! (This sounds simple, but lots of people don’t dig deep enough.) For...
by hmadmin | Feb 13, 2020 | Plan, Podcast
TweetSharePinShare0 Shares SHOW NOTES This is a common marketing question new + experienced business owners ask: Should I focus on organic or paid marketing first? My answer is not unusual – but it’s more complicated than “this or that.” The reality is, focusing...
by Emily Hirsh | Jan 21, 2020 | Plan, Podcast
TweetSharePinShare0 Shares Any marketing strategy you execute is only as strong as your foundation. That seems simple enough, right? But so many people get this wrong. Your “foundation” includes more than a solid strategy for ads – when I say “build a solid...
by Emily Hirsh | Jan 10, 2020 | Plan, Podcast
TweetSharePinShare0 Shares You should never launch any marketing campaign without first defining your GOAL numbers… even if you’re selling something for the first time + have zero historical data to work with! This is vital to determining whether or not it works (and...
by Emily Hirsh | Jan 10, 2020 | Plan, Podcast
TweetSharePinShare0 Shares If you’re an entrepreneur of any kind, you likely have a hard time giving up on possibility… This is both your greatest gift + your most detrimental weakness. That’s why I want you to ask the question (right now!)… “Am I turning down...
by Emily Hirsh | Jan 9, 2020 | Plan, Podcast
TweetSharePinShare0 Shares Marketing that converts requires only 3 things: a stand-out offer, messaging that connects, and unique, custom-built strategy…. PRODUCT. MESSAGING. STRATEGY. That’s it! No fancy “ninja” skills that only an ads strategist knows about. (And...
by Emily Hirsh | Dec 12, 2019 | Plan, Podcast
TweetSharePinShare77 Shares Simple marketing strategies will beat half-baked complicated ones EVERY day of the week. And the foundation to all good (i.e. successful) marketing? Listening to YOUR customer (and responding to her feedback). (That’s why we create custom...
by Emily Hirsh | Dec 5, 2019 | Plan, Podcast
TweetSharePinShare77 Shares You know the difference between cold, warm, and hot traffic. But do you know which marketing strategies work best for each? This is an important detail that too many business owners neglect. Because really, it just takes some thoughtful...
by Emily Hirsh | Dec 3, 2019 | Plan, Podcast
SHOW NOTESHow often have you taken the “best” advice from a business coach (or colleague or friend)… only to find out later, it was completely WRONG for you? It happens to the best of us, honestly.Because it *seems* simple to replicate what works for someone else....
by Emily Hirsh | Nov 29, 2019 | Plan, Podcast
SHOW NOTESMy goal is always to simplify marketing so you can take smart, quick action – because honestly, marketing is NOT as complex as people say. The complicated strategies are often just a distraction.So today, I’m giving you a simple way to think through...
by Emily Hirsh | Nov 19, 2019 | Plan, Podcast
SHOW NOTESThere’s a lot of talk about the “Next Best Thing!” in marketing. And you’ll notice, it’s different depending on who you’re talking to (and what they’re selling). If you’re feeling stuck, confused, and overwhelmed with all the ‘noise,’ please know that you’re...
by Emily Hirsh | Nov 14, 2019 | Plan, Podcast
SHOW NOTESThere’s a trend happening right now in online business where entrepreneurs are choosing to build out in-house marketing teams v hire an agency. And honestly, it makes sense! There’s a lot of bad marketing agencies out there (because building one is hard!),...
by Emily Hirsh | Nov 12, 2019 | Plan, Podcast
TweetSharePinShare6262 Shares SHOW NOTES The word “funnel” has become almost taboo. And honestly, most people are confused about what it actually means. So let me set the record straight. Everyone has a funnel, because a “funnel” is just a customer’s...
by Emily Hirsh | Sep 5, 2019 | Plan, Podcast
TweetSharePinShare77 Shares SHOW NOTES Not enough entrepreneurs know their numbers well enough to make accurate, REALISTIC projections (and therefore a budget) – but that changes today! In this episode, we’ll review the “how to” of setting your ads budget using...
by Emily Hirsh | Aug 22, 2019 | Plan, Podcast
TweetSharePinShare77 SharesSHOW NOTESWhat if your warm traffic converts but cold traffic does not? Should you forget launching a cold traffic funnel?NO! Definitely not. I’m here to tell you, #1. This is completely normal. Your warm traffic will always convert better,...
by Emily Hirsh | Aug 13, 2019 | Plan, Podcast
TweetSharePinShare77 SharesSHOW NOTESI study highly successful business owners for a living. I follow Rachel Hollis’ Facebook Lives + listen to Brooke Castillo’s podcast + watch Amy Porterfield’s Instagram Stories…Here’s what all these people have in common:...
by Emily Hirsh | Aug 8, 2019 | Plan, Podcast
TweetSharePinShare77 SharesSHOW NOTESYou likely know that polarized marketing works better – but it’s still really, really hard to do (especially for the recovering people pleasers, i.e. me!).In the increasingly saturated world of online courses + coaching...
by Emily Hirsh | Jul 25, 2019 | Plan, Podcast
TweetSharePinShare77 SharesSHOW NOTESMy company is well-known for doing things differently. And our data-driven process behind “how to set your ad budget” is one of the best examples of this.Most ads agencies start with, “How much money do you want to spend?” But, I...
by Emily Hirsh | Jul 11, 2019 | Plan, Podcast
TweetSharePinShare77 SharesSHOW NOTESSolopreneurs, I’m talking to you. This needs to be said, even though not many people are talking about it:Marketing should be an above-the-line expense.Or, said differently – you should be intentionally (+strategically)...
by Emily Hirsh | Jul 9, 2019 | Plan, Podcast
TweetSharePinShare197197 SharesSHOW NOTESOne of my Core Beliefs is this: If you have a crappy product or a broken funnel, ads can’t help you. (And yet, so many entrepreneurs find themselves chasing “the next best thing” in marketing, only to neglect what matters...
by Emily Hirsh | May 9, 2019 | Plan, Podcast
TweetSharePinShare77 SharesSHOW NOTESOne of the biggest conversations we’re having with clients right now is – How can you customize the Customer Journey + Value Ladder to YOUR audience and the price of YOUR products?No matter what “they” say, you should never,...
by Emily Hirsh | Feb 12, 2019 | Plan, Podcast
[smart_track_player url=”http://traffic.libsyn.com/hirshmarketingunderground/episode_46_edited.mp3″ background=”#ffffff” ]TweetSharePinShare77 SharesHow many funnels should a *successful* business have? How many products should you sell? How...
