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Facebook’s reports are costing you $$
Recently, a new client discovered that for MORE THAN A YEAR, she was losing money with another agency because they were only using Facebook’s reporting methods. She spent tens of thousands of dollars on ads that were losing money. All because she based her decisions...
Behind-the-scenes: how we actually apply The Hirsh Process
On a weekly basis we have trainings on the finer points of “The Hirsh Process,” and today I’m giving you a sneak peek into our behind-the-scenes. Since I started my company, and especially since working with bigger name clients, my team primarily focuses on...
Stop analyzing your sales only. Do this important step, too.
Do you look at your ad spending as one Big Picture? Or do you think about sales separately: sales from this webinar and sales from that opt-in? I encourage you to be intentional about your Big Picture Strategy. That’s one methodology I use with my clients, and it’s...
Myth: Facebook Ads Are ALWAYS Hard + Special Announcement
When I talk to people who use online marketing, I see a common theme: They get into the habit of sticking with one route of action without updating with the trends. This is narrow-minded, and it can really hurt your business. Since I started working with Facebook ads,...
3 things you can do to DOUBLE your live webinar show-up rate.
Today I’m sharing three things you can do right now to increase your live show-up rate to webinars. (This especially applies to people who do LIVE webinars.) You want people to show up live to your webinar so they can connect with you there and then decide to purchase...
An interesting (and slightly uncomfortable!) shift in my business since hitting 7-figures.
I love looking at the different phases of entrepreneurship (I learned this from Alex Charfen and The Billionaire Code). And today I want to share the shift in phases that’s currently happening with my business. Over the previous few months, I’ve put a lot of energy...
How weekends impact Facebook ad costs
Have you noticed that the weekends affect your Facebook ads? We see this a lot with client accounts. Cost per lead, cost per registration goes up on the weekend. But what should you do about that? First, it’s important to notice that this is happening. My ads managers...
July’s Numbers Are In! Over $1.2 Million In Revenue Generated!
Woohoo! The July Hirsh Marketing Report has dropped! Click here to read the full report. Inside the report you will see an inside look at the following information: The highest & lowest cost per lead we are seeing for opt-in funnels, webinar funnels, and more. The...
4 retargeting ads you can run in your webinar funnels to super multiply your results
This is why I love Facebook ads: The Pixel. You can put ads in front of people based on specific actions they take. And then you can drive them through specific actions in your funnel. No other advertising platform has the ability to do this at the same level. Here...
How to lower the cost of your webinar registration.
Today I’m bringing you some tips for how to lower the cost of your webinar registration. These are thing we do within my agency, so I know they work! #1. Do frontend retargeting (like Facebook lives). You need to have valuable content on the frontend of your funnel....
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